• Report: #57460
Complaint Review:

Capital Management, Subsidiary Of Perfume World (aka World Perfume)

  • Submitted: Sun, May 18, 2003
  • Updated: Thu, November 04, 2010

  • Reported By:Beaver Falls Pennsylvania
Capital Management, Subsidiary Of Perfume World (aka World Perfume)
600 Commerce Drive, Suite 606 Coraopolis, Pennsylvania U.S.A.

Capital Management, Subsidiary of Perfume World (aka World Perfume) pyramid scheme, ripoff deception, Coraopolis Pennsylvania

*UPDATE EX-employee responds: I might have been in the same interview

*UPDATE Employee: So you think you can tell....

*UPDATE EX-employee responds: This rip off is in littleton colorado

*UPDATE EX-employee responds: 350 pages of evidence against Scentura and World Perfume

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I am conducting a job search after completing training, along with other people helping me. I received a telephone call from Lisa at Capital Management to come in for an interview on Monday, May 12, 2003, at 2:30 PM.

I went in for the interview at the proper time and was met by Lisa and was asked to sign a list at the front desk. I was ushered into a room set with approximately 15-20 chairs, and was given an "Acquaintance Sheet" to fill out.

After about 10 minutes, I met with Chris Bibzak, Manager(?). The questions asked were similar to what I had already read about earlier today, on this site, such as: Rate yourself from 1-10, etc.

He gave me a date and time for the second interview, for those who were selected by phone, and the interview proceeded. Towards the end, he said not to expect a phone call, that he wanted me to come in on Thursday at 11:45, and he congratulated me on "beating out" 150 other people that he had interviewed in the past few weeks.

The Second Interview (Thursday, May 15, 2003)

11:45 Welcomed by Chris, ushered into room set with approximately 15-20 chairs, Josh came in to find out more about us. I discovered he had just moved to the area from Chicago and was asking about some nightspots around town. Just the usual chit-chat.

12:00 Chris came in to start the information session. He asked us not to ask any questions until the end of his speech, which was approximately 2 and 1/2 hours long.

He gave background on the company, Perfume World, and its founder, John Whitworth (Johnny). He is a self-made millionaire who started out in test marketing in Atlanta and New York for a test marketing firm (no name mentioned).

He decided to open up his own firm and sold luggage, Visions cookware, and electronics. Decided they were not a repeat buy (residual product). He involved a branch with fragrances for a year and the profits went up by 150%, due to marketability and growth potential.

Chris went on to break down the costs of making the perfume, the different types of perfume (Eau de cologne, Eau de parfum - which Perfume World uses, Eau do toilette, and Knock off brands made of all man-made ingredients).

He held up a bottle of Giorgio perfume and a bottle of Primo perfume and had me read the ingredients list on the Primo box. Butane was pointed out specifically because of the fire hazard. At no time did he let any of us read the ingredients of the Giorgio bottle, though.

He explained about the master perfumer that John Whitworth had working with him, Mark Larecy, who had previously worked for, and filed a suit against, Calvin Klein, and who finally won because perfume could not be patented, only the packaging. Chris also mentioned Johnny hiring a father/son team of master perfumers (not named).

Chris went on to explain the separate costs for producing perfume: shipping and handling, packaging, and advertising. He then pulled out box containing a 3.4 oz. bottle of perfume in a frosted glass bottle.

He explained that because the perfume mix and ingredients in the bottle produced by World Perfume was the same as the ones produced by the name brands, but is known as a "rendition," the perfume could be sold for only $26.00 each, and described how it could be bought in any type of economy.

The perfume sold under the name of "Parfum du Monde" or Perfume of the World, and included the 35 top womens' fragrances and 25 top mens' fragrances.

He gave us 3 reasons why to buy the products:

1. Spot advertising - full page color ads in Vogue, Elle, Mademoiselle, Harper's Bazaar, et al.
2. Packaging - 3.4 oz tester bottles, brought down costs by $20
3. Shipping/Handling - all production, labs, bottling, storage, distribution from Texas

Chris explained that this company was undergoing a $10.4 million expansion in this part of the United States, due to Perfume World being the only distributor to have both original and rendition fragrances.

Local Pittsburgh locations: Monroeville, Bethel Park, South Park, Robinson Twp., Baldwin, Mt. Lebanon, Sewickley, Allison Park, Aspinwall, Greentree, Bridgeville, Castle-Shannon.

Out of State locations: Milwaukee, Appleton, Green Bay, Wisconsin; Detroit, Michigan; Cincinatti, Toledo, possibly Cleveland, OH; Indianapolis, Indiana; St. Louis, MO; Albequerque, NM; Phoenix,AZ (only needs one more person); Las Vegas, NV; Orlando, Jacksonville, Tampa, FL; Atlanta, GA; Raleigh, Charleston, Charlotte in the Carolinas; Boston, MA; Buffalo, Syracuse, NY.

He also went on about John Whitworth receiving letters from Liz Claiborne, and Hugo Boss to start original fragrance lines. He now works with 75 other major designers.

Training - would be 10-13 weeks long, broken down into 3 stages:
1. Basic training (includes Marketing, Administrative,and Management)
2. Executive Levels - supervising 5-8 people in office under your manager's supervision, offered $300-500 "crew bonuses"
3. Branch Manager - open own office

While training, each "Manager" would make a commission of $7 per transaction, but once training complete, salary would be between $38,000 - 40,000 at entry level.

Benefits and Perks:

-New Managers would have the lowest possible overhead for the first year.
-Open advancement, no "Bigwigs", based on merit, not seniority
-Profit sharing, matching dollar for dollar for the top branch managers
-Flexible schedule, take Fridays off
-full life and full health insurance, no premiums, deductibles or co-pays, but no dental
-Vacations are 2 weeks per year, split however
-1 week mandatory company trip to exotic locale, Chris' example was Cancun.

Of all the training overview, the ability to teach others stood out the most as the attribute they wanted. the phrase "Listen, Learn, Apply" was used, and "DWIT" (Do What It Takes). The main object of the business is to oversee distributors by: originating, opening, closing, maintaining "Accounts".

The seven types of accounts are:
1. Traditional
2. Wholesale
3. Premiums/Incentives
4. Mail order
5. Route Sales
6. FFAAR (Friends, Family, Associates, Acquaintances, Relations)
7. Corporate

A few other names to look out for from the Chicago area are: Tracy Bencal and Terry Burton, who trained Chris Bibzak, Adam (no last name given), and Lisa (no last name given).

A word on Chris, Josh and Lisa, they are all in their early to mid-twenties, the office is thrown together, just the basics. No computers anywhere, no phone calls came through while interviewing, anywhere in the office. The Training room has a large, drywall sized wipe off board taped to the wall and about 20-25 chairs. It seemed as though the office was just thrown together at the last minute.

Look for, and ask about certification, you will not see any. If this report helps a future job seeker, I'm happy. Someone helped me realize that this is a pyramid scheme, just before I became involved, I hope others will read this and recognize the same signs.

Beaver Falls, Pennsylvania

Click here to read other Rip Off Reports on World Perfume

This report was posted on Ripoff Report on 05/18/2003 08:34 PM and is a permanent record located here: http://www.ripoffreport.com/reports/capital-management-subsidiary-of-perfume-world-aka-world-perfume/coraopolis-pennsylvania-15108/capital-management-subsidiary-of-perfume-world-aka-world-perfume-pyramid-scheme-ripoff-57460. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

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#1 UPDATE EX-employee responds

I might have been in the same interview

AUTHOR: Kelly the bartender - (USA)

What she wrote is exactly what happened . The only thing she didn't point out was that we had to write this all down . This was back in 02 or 03 and I still can't figure out why they made us take notes . But it does explain why she had this all in great detail . I actually made it to the training day . See I was giving the place the benefit of the doubt cause during the 2 and 1/2 hour speech I honestly thought we were going to sell huge bulk of the perfume to major stores ex : Macy's Jc Pennys , stuff like that . I didn't realize we were going to peddle the stuff on the streets until the 3rd day when they did this scenario about how to approach people sitting at the bar . I was sort of stuck there cause I didn't have a car so I had to go with this girl to different parking lots . It was awful I couldn't believe how into it she was . I don't remember her name but she had blonde hair and said her husband watches her kid while she works cause she made more money than him . Well after the day we went to some sports bar with games and met up with everybody her husband and Chris , Josh and Lisa were there . Now this was a while ago I forget why but I had to leave early . I mean the work day was supposedly over 2 hours ago . But they got mad at me for not hanging out with them and kept asking me if I was going to call them . I thought this was creepy so I never went back !! And of my mom did buy Liz Claibourne perfume off them ( for some reason they did have some of the REAL perfumes or so they said ) anyways she never got it .
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#2 UPDATE Employee

So you think you can tell....

AUTHOR: Matt - (United States of America)

I am amazed that you took the time to write down all what you did and all the specifics too. Your whole argument is based on a Pyramid scheme??  WOW!?!?  Do you know what a Pyramid is? If you were to describe a pyramid wouldnt you describe most jobs in America!?!?  Let's see. We have Burger King, Mc Donalds and etc.. Sorry if I miss something. You have the toilet person who just got hired. The fry dipper who started two weeks ago. Then you graduate to burger flipper after a month. Next they trust you with the money. Soon following this you can be a shift manager. Then become another Manager. Then, if you stick around long enough, become a store manager. Then you have the GM, DM, RM, so on and so forth. CFO, CEO. I'm sure I forgot 30 people in between. So you are saying that the toilet scrubber will make more than the shift manager let alone the shift manager make more than the CEO????  Your nuts!  So, if the toilet scrubber will never make more than the next level, it truly becomes a scam.  d**n McD's and every business model like this for being a pyramid.

You have to respect business that allow you to make more than the person who was hired before you and possibly, if you play the cards right and the financial gods smile down and the stars align, you could make more than the person who is a step above you.  What do you think??
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#3 UPDATE EX-employee responds

This rip off is in littleton colorado

AUTHOR: April - (U.S.A.)

This scam i believe is also going on in littleton colorado what the rip off report described was exactly what happened when i went for an interview

the adress i went to is 1360 wadsworth in littleton co the phone number there is 7209638003 the secretarys name is melissa and the head office runner is using the name zach dunn
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#4 UPDATE EX-employee responds

350 pages of evidence against Scentura and World Perfume

AUTHOR: Jd - (U.S.A.)

You can easily shut down your local world perfume or scentura distributor:

I have over 370 pages of info on Scentura and World Perfume. I collect the info to

warn others of this horrible scam:

161 pages of testimonies from people like you who have been ripped off and cheated by world perfume or scentura:


81 pages on world perfume and scentura, 17 news articles, 1 court order:

"Losers never quit": a heart wrenching story from someone who stayed with Scentura for 5 months--EVERYTHING that Scentura does in this story is exactly the same as World Perfume tactics

100+ pages is an adobe acrobat file that a former distributor sent me describing the

unethical, behind the scenes pracites of Scentura (available from me by request)

Hope this answers your questions.

You can easily shut down your local world perfume or scentura distributor:
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