Dillions (Kroger Corporation) False advertising, fake sales, price bloating Lawrence Kansas

Over a 1 week period, I have spotted 2 major issues with the Dillon's Grocery store chain in my town. The first one has to do with a little "back to college" advertising stunt. Among items listed as being in sale, there was a brand of frozen pizza prominently advertised for $1 lower than it's normal price at the same stores. These advertisements were listed in a special free paper that is placed on doorknobs (by our local newspaper) each week. I went to the store the next day, and was informed by the staff there that the sale was over. I went home and found the advertisement to examine it. It did not say it was over, but that the prices were only available on certain days of the week at certain times. In this case, it had to be Monday,Tuesday or Wednesday after 5pm.

The second has to do with this same brand of pizza. I eat them all the time, and know how much they cost normally ($2.75 a piece, before taxes). Yet I found that Dillon's had removed all of the normal price tags, and replaced them with "sale" tags that advertised them for $2.99 a piece. They had a sign up claiming that normally the pizzas ran $3.35 a piece, which they do not. To make matters worse, I discovered that somebody had missed one of the original tags on the shelf that depicted the normal price of said pizzas. It clearly stated that before the sale, the price of the pizzas was $2.75. I thought it was illegal to claim something was on sale and charge more than it's non-sale price.

This is not the first time I have had an issue like this with them, as such practices are very prevalent in the College town I live in. But it appears that they are not even trying to hide these actions now.

Ragingbear
Lawrence, Kansas
U.S.A.