Report: #268741

Complaint Review: Direct Buy

  • Submitted: Mon, August 20, 2007
  • Updated: Sun, February 01, 2009
  • Reported By: Cleburne Texas
  • Direct Buy
    2533 East Loop 820 North, Bldg 13
    Fort Worth, Texas

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Rip-off Report Investigation:

EDitors UPDATE: Positive Rating and Recognition has been given to DirectBuy for its Commitment to Excellence in customer service.

Rip-off Reports investigation of DirectBuy uncovers an ongoing commitment to total client satisfaction. This means that clients can expect the company will always work towards finding a mutually satisfactory resolution to any complaints or concerns in the past, present or future. DirectBuy pledges to help members and guests realize their dreams through exceptional customer experiences and unparalleled savings, service, and selection.

The Rip-Off Report Investigation revealed a demonstrated commitment by DirectBuy to providing excellent customer service and resolving customer issues. They achieve this through several means, including a recent partnership with customer service experts to actively survey their members and guests and make changes that improve their processes and ensure a uniform exceptional experience for every customer. To address the most common concerns, DirectBuy recently started offering free trial memberships at participating club locations, as well as additional tiers and terms of membership to meet a broader range of household budgets.

The Investigation also showed that DirectBuy members are renewing their memberships at record rates, indicating members are still very satisfied with the value they receive through DirectBuys home furnishings and home improvement products and services. DirectBuy is one of the largest consumer buying clubs of its kind, and we are convinced they are dedicated to using feedback from customers to continually improve their policies and procedures.

One DirectBuy executive explained about their many changes stating, We have a team of service support specialists available specifically to address concerns from members and guests who visit Rip-Off Report. We want to ensure that their experiences with DirectBuy are positive, whether they join or not." Should you require this assistance, please contact them at Provide your name, the date of your issue, and the name of the location you visited. If you are a member, please include your member number if available.

Given DirectBuys commitment to excellent customer service, they were alarmed by some of the complaints lodged with Rip-off Report. Rip-off Report found that most complaints about DirectBuy were made by non-members who were critical of the cost of membership and the policy that a decision about membership must be made the same day of the open house visit. The policy is there to protect the manufacturers. It ensures their confidential pricing cannot be used by non-members to negotiate better deals with retail stores, thereby protecting the best possible pricing to members. The policy has not changed, but as stated above, new tiers and terms of membership are being offered at participating club locations

DIRECT BUY recognizes that complaints posted on Rip-off Report (true or not) are issues that need to be addressed and if handled correctly can be valuable learning opportunities. With the feedback generated by Rip-off Reports Investigation DirectBuy has made the necessary organizational changes to allow their members a more streamlined approach to problem resolution and a total overall commitment to customer experience. As one senior executive stated, We have learned that even the most committed companies can make mistakes, but if you really pay attention, you can learn from them. Weve adjusted policies to please both members and manufacturers, and we hope that anyone who has further suggestions on how we can improve our services will contact us with their ideas.

In summary, after our investigation, which included discussions with DirectBuy Senior Management, Rip-off Report is convinced that the company has been and is committed to quality delivery of services resulting in total client satisfaction.

Read about DirectBuy .. see their websites and the services they have to offer.

Read more about DirectBuys Commitment to Excellence and Total Consumer Satisfaction and why consumers should feel safe, confident and secure when doing business with a member of Rip-off Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. ..yes, a long name for a program that does a lot for both consumers and businesses alike.

Read about Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program,..A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. this program works.


Direct Buy - UCC Total Home False Advertisements Deceptions & Misrepresentations Complete SCAM! Ripoff Fort Worth Texas

My wife and I joined Direct Buy in Nov. 2005 and paid $4487 for this membership. Let me say, during all this time, we have not bought a single item from them because they are NOT cheaper than retail companies, as they've claimed to be.

Each time we found an item of interest, we would go to their website (which is a joke) and do some price comparisons. The results were always the same. Direct Buy prices were higher and this wasn't even including their service or shipping fees.

Another complaint we have with Direct Buy is their website. Whoever created this website did not know what they are doing. Their website is NOT user friendly. It takes forever to find an item, if you can find it at all. There have been MANY times we gave up in frustration because we could not get the search feature to cooperate or find what we were seeking for. Talk about wasted time and efforts.

Direct Buy lures you in with their infomercials and tours. In these tours, they go on and on telling you how much money you would be saving if you were a Direct Buy member. They offer price comparisons between Direct Buy member's prices vs. retail companies' prices. They continually tell you by being a Direct Buy member, you would save A LOT of money than buying through these "middlemen" (retail companies).

Take it from us... DON'T BELIEVE IT!! Because it's not true.

We had such high hopes when we joined with Direct Buy in 2005. We joined this company to save money. As it turned out, it would cost us more to use Direct Buy's services than to do it on our own.

We have emailed Direct Buy expressing our dissatisfaction with their services. Because we have not bought a single item from Direct Buy and because of their deception, false advertisements, and misrepresentations, we are requesting a full refund.

If they fail to cooperate, we will go to the Better Business Bureau and Attorney General. We wanted to give them a chance first before proceeding to the next step. Only time will tell.

We are offering this information to others to prevent this costly mistake. We hope we have succeeded.

Cleburne, Texas
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This report was posted on Ripoff Report on 08/20/2007 07:34 AM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#1 Consumer Comment

I totally disagree with complaint about Fort Worth UCC Total Home

AUTHOR: Alan - (U.S.A.)

I've been a member since 1989, and think highly of UCC Total Home. I've never encountered any of the problems mentioned in this complaint from the Fort Worth club, to which I am a long-time member.

Whenever I see something in a store that I am interested in purchasing, I find that UCC may not always be cheaper when you include shipping, but the differences are small due to the retail store getting volume discounts and having their own shared shipping service, while in UCC you are purchasing at single-item prices and paying shipping. When I joined, I already knew the items I was interested in purchasing for my new home, so I told them if I saved money in the long run, then I'll join --- and saved many thousands of dollars in and above the joining fee in furnishing my house. Since joining, I price check with UCC website (which today works just fine --- maybe you had browser incompatibility back then) and mostly get the UCC price at the local stores by haggling, stating that "I can get this item mail order for $xxx but pay shipping, but since shipping and tax are about the same, if you match the mail order price I'll purchase it right now in full." But, to be honest, some store managers will not haggle over price and UCC does not carry many company's products, but having the wholesale/jobber prices of comparable quality items is good to have while shopping locally. In furniture, china/dinnerware/flatware/stemware, small and major appliances, plumbing, lighting, and other home improvement items, the markup is close to 100% (sometimes more) in the retail stores. In automotive electronics, tools, exercise equipment, electrical entertainment items, and jewelry, the markup is around 10% to 25%, and local store special sale prices are close to matching the wholesale/jobber prices available through UCC Total Home.

I am still saving more than the yearly fee in maintaining my house and automobiles. I find it worth the cost to have access to the wholesale/jobber prices whether or not I purchase from UCC or from the local stores if the bottom-line prices are comparable. If I was planning to build/purchase a house, I know I'd save many thousands of dollars to fully furnishing the house in windows, doors, blinds/drapes, kitchen shelves, sinks, range, oven, washer/dryer, lighting, flooring, furniture,... over that I'd pay the contractor or purchase myself from local stores.
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