Report: #1250305

Complaint Review: etyres

  • Submitted: Sun, August 23, 2015
  • Updated: Sun, August 23, 2015
  • Reported By: Edmond — London Alabama UK
  • etyres
    Lower Court 3, Copley Hill Business Park
    United Kingdom

etyres & Tony (Anthony Richard) Bowman Franchise Con Cambridge Internet

*General Comment: etyres franchise

Show customers why they should trust your business over your competitors...

As another ex-franchisee I recognise from my own experience almost every complaint made here on this website against Etyres and Tony Bowman. 

If you are thinking about buying an etyres franchise then here are some questions to ask Tony:

- Where does he gets his 5 year financial projections from? What are they based on?

- What is the average turnover for a single etyres franchise area not including out of area work. Note that many franchisees are working outside their area which can be over 50% of their business. This will vanish if Bowman sells the territory.

- Why, if such a good opportunity, has etyres had a special offer on their franchises, reducing the price from £30,000 to £20,000?

- Now that etyres have reduced the price by £10,000 is he selling the same sized area as when it was £30,000?

- How many franchisees have sold their business and come out with a decent return on their investment? Examples.

- What is the sell-on clause in the franchise agreement?

- What is the extra 5% etyres take from each internet or call centre sale? (on top of the 6% in the franchise agreement)

- How many franchisees have gone out of business or stopped trading in the last 10 years?

- What marketing do they do outside promoting franchise sales?

- What is the non-reliance clause in the franchise agreement for? Why does Tony Bowman need a specific clause attempting to legally absolve him and etyres from any responsibility made during his sales pitch (representations).

- Finally, why was Anthony Richard Bowman declared bankrupt in June 2009?

I would warn of the multitude of operational issues once trading has begun but hopefully you won't get that far. Those aspects are well documented in other etyres rip-off reports.

Tony Bowmans franchise success seems to be primarily based on turning over franchises rather than selling tyres. He'll give you false figures and feed you a pack of lies in order to get you to sign up (this is called mis-representation). Once he's got your money and your signature on that franchise agreement (fully loaded in his favor) then the sooner you go out of business the better. 

The way this company and in particular its director have acted verges on criminality. If you are considering buying an etyres franchise then I very strongly recommend that you think again.


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#1 General Comment

etyres franchise

AUTHOR: Jeremy - (United Kingdom)

As a franchise owner for the last 5 years I would have to disagree strongly with these comments as we have seen growth year on year due to dedicated hard work by both parties. Buying an etyres franchise doesn’t mean you pay your money and then sit there waiting for business to come in. What the franchise gives you is a reputable name, a dedicated telesales team and a leading website as well as major buying power with the distributors. It is true that the market is tough but those that continue to market do see the difference.


What typically happens is people buy a business because they don’t want a boss and buying a franchise seems like a logical way of getting rid of your boss. The truth is that you can’t just sit back and the work comes to you,  you have to work hard, market hard and be critical of your own actions like a boss.


These untrue reports were made by an ex-franchisee who’s franchise was terminated when he secretly set up a competing tyre retail website. When his franchise was terminated he started to bombard the directors of etyres with malicious anonymous emails. He also made numerous derogatory and untrue anonymous posts on websites such as this. I believe the police investigated and confirmed his identity and received a Police Caution for harassment and his crime is now on the Police Record. This sort of reports actually damage every franchises’ business as when they come to sell their franchise they have this to contend with. This guy has actually attacked every franchise owner and not just Tony Bowman and etyre head office.


The truth is that in February 2016 etyres’ first Franchise Owners completed twenty years of successful trading. Others continue to also do so after 15 years and many more after ten years and one franchise turned over in excess of £1,400,000 in 2014. Not bad at all.

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