Report: #256581


  • Submitted: Sun, June 24, 2007
  • Updated: Mon, January 25, 2016
  • Reported By: Plano Texas
    DALLAS, Texas
    United States of America

INVESTIGATION: GW Equity clients can confident safe, confident & secure when doing business with GW Equity. GW Equity is committed to total client satisfaction, exceptional client experiences & success in their business. Commitment to Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program, a program that benefits the consumer, assures them of complete satisfaction & confidence when doing business. Dallas Texas, Nationwide

*UPDATE: Complaints posted on Rip-off Report were created by a former disgruntled employees of the company. GW Equity has never received a legitimate complaint from a client through Rip-off Report. GW Equity is Rip-off Report Verified Safe Business

*Author of original report: GW Equity and Citigroup Due Diligence GW Equity Ripoff Dallas Texas

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Rip-off Report Investigation: Editors UPDATE: Positive Rating and Recognition has been given to GW Equity for its Commitment to Excellence in customer service. Rip-off Reports investigation of GW Equity uncovers an ongoing commitment to total client satisfaction. This means that clients can expect the company will always work towards finding a mutually satisfactory resolution to any complaints or concerns. GW Equity listens carefully to client concerns and views them as an opportunity to learn from past experiences and become more efficient as a company. In spite of the false Reports posted by ex-employees, GW Equity recognizes the need to provide for receptive and open communication with its clients. GW Equity strives to be proactive and avoid potential issues with its clients. To this end, GW Equity has streamlined its customer service department and added new processes in an attempt to identify and resolve issues that arise with its clients more quickly. Because of our investigation and the sincere efforts put forth by GW Equity, LLC, Rip-off Report is is confident in giving GW Equity, LLC a positive rating. GW Equity is committed to making the strategic changes to its customer service department that are necessary to reach its goal of achieving total customer satisfaction through excellent service. GW Equity expects that this goal will be achieved by taking good care of its clients. GW Equity understands that in order to grow as a company it must reflect on any past shortcomings and work to remedy those in the future. GW Equity has allocated necessary resources to work through these and is determined to emerge a stronger organization and create value for its clients. In spite of all such situations, Rip-off Report is confident you have a company that is ready to serve those who need more assistance and is willing to make things right if they seem to have fallen apart. In summary, after our investigation, which included discussions with GW Equity, Rip-off Report is convinced that the company has been and is committed to quality delivery of services resulting in total client satisfaction. NOTE: In 2009 GW Equity rebranded their name to Generational Equity, LLC. Although rebranding is not uncommon in the financial industry, the company felt like for sake of clarity and ease-of-use, that Generational Equity is a more appropriate corporate moniker. With a new emphasis on exit strategies, as well as financial evaluations and merger and acquisitions advisory services this brand is more descriptive of their new strategies for low to middle market private companies. We used to use initials, but initials didnt register with prospective clients, explained Tom, an Executive Vice President of Generational Equity. Then we decided to write everything out, but our name was too much for clients to get to our website. Generational Equity represents exactly the right balance for our clients. GW Equity is still in operation, however, Generational Equity better represents our goal of expediting the transfer of generational wealth and equity that is in every business for the highest and best use of each business owner. Whatever name they use, this is truly a company we feel that can be trusted by any business.. Rip-off Report personally met with the owners and top executives of the company, and we know after a long Investigation on the company, we feel they received a bad rap for nothing. Read more about GW Equitys Commitment to Excellence and Total Consumer Satisfaction and why consumers should feel safe, confident and secure when doing business with a member of Rip-off Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. ..yes, a long name for a program that does a lot for both consumers and businesses alike. Read about Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program,..A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. this program works. ===================== NOW TO THE ORIGINAL REPORT THAT WAS FILED =====================

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EDITORIAL EXPLANATIONRipoff Report has found the party making this post used the Ripoff Report site to make multiple false Reports against this company and to have repeatedly harassed this company.  In addition, Ripoff Report was also abused and harassed by the posting party. Ripoff Report does not tolerate the use of its site to harass, torment, or abuse individuals and/or a business.  This company has been with Ripoff Report for almost a decade with no actual substantive complaints.  In accordance with Ripoff Report’s current Terms of Service and new policies, this harassing and abusive post has been redacted. 


EDITOR’S COMMENT:  Ripoff Report strongly believes in the First Amendment, especially when consumers are truthfully warning other consumers about potential frauds, scams, rip-offs or the like by shady individuals or businesses.  Ripoff Report is by consumers, for consumers…and we want to keep it that way!  Unfortunately this Report was posted and, upon additional information, appears to have been primarily for the purpose of bullying or harassment.  In many instances Ripoff Report will reach out to the author of the Report to obtain further information.  In other instances, enough information is provided to Ripoff Report to warrant redactions without reaching out to the author.  Ripoff Report is working to combat tactics that are perceived to be cyberharassment, cyberstalking, cyberbullying and/or what is generally considered a “revenge post” as we do not condone such behavior. 

The Report was brought to our attention and, upon review of compiled information (which will be done on a case by case basis without any obligation as resources allow), and at Ripoff Report’s sole discretion, Ripoff Report made the decision to update this Report because it did not conform to our current policies and/or current Terms of Service. Under normal circumstances when applying this new Policy to other Reports, Ripoff Report would simply redact the identifying information from the subject Reports and leave the remainder of the Report content.  In this instance, because this Company is an existing CAP Member Businesses, and given the unique way that Ripoff Report has serviced its customer with advertising and other benefits and services, ROR has agreed to redact from the this Report the original author posting content and replace that original author content with this Editorial Comment.

CONSUMERS:  Be kind.  Keep it honest.  Keep it fair.  Stick to the facts.  Do your research.  Keep the dirty laundry in the laundry hamper…not on Ripoff Report.

PLEASED TO SEE SUCH EFFORTS?  YOU CAN HELP RIPOFF REPORT COMBAT THOSE WHO ABUSE THE SYSTEM:  Ripoff Report, as resources allow, is working towards combatting Cyberharassment, Cyberstalking, Cyberbullying and/or other problems such as what is generically called “revenge posts” that can be riddled with nasty personal allegations that can be serious.   Ripoff Report would love to be able to timely address each and every review request we receive, however, this takes resources.  If you think this is a worth-while endeavor, we encourage you to make a donation so that we can expand the resources that we can devote to this project.  You can make a non-tax deductible donation by clicking on the PayPal icon at the bottom of the page located at the following URL:  The more resources we have, the more resources we can devote to this project in general and other forward thinking and positive initiatives like it.

Thank you!

~ Ripoff Report Staff  



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This report was posted on Ripoff Report on 06/24/2007 06:24 PM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#1 Author of original report

GW Equity and Citigroup Due Diligence GW Equity Ripoff Dallas Texas

AUTHOR: Scott - (U.S.A.)

Report: RETRACTION - GW Equity and Citigroup

RETRACTION - GW Equity and Citigroup Due Diligence GW Equity Ripoff Dallas Texas

On June 24, 2007, at 6:24 P.M. I submitted a blog post under the name Scott from Plano, Texas to the site The truth is that Scott is not my real name and I am not from Plano. In reality, I am a former GW Equity employee and my employment relationship with the company was recently terminated.

While I worked at GW Equity, I learned some confidential information about the company and I used some of that information to make the blog post sound believable, but in reality the blog post contains fabrications and other misleading statements. My reason for writing the blog post was simple. I was angry because I believed the company had treated me unfairly so I wrote the blog to retaliate against GW Equity.

I have reconsidered what I wrote and I am now voluntarily submitting this retraction. The truth about the blog post is that GW Equity and Citigroup have nothing to do with each other that I am aware of. In addition, GW Equity employees are honest and hard working people who are running a straightforward business model.

In addition, I have no personal knowledge of any Attorney General investigation of GW Equity. Further, to my personal knowledge GW Equity has no current business relationship of any kind with a Company known as Great Western Business Services or GWBS.

I honestly regret posting the inaccurate blog because I have hurt many of the hard working employees at GW Equity who help business owners every day with legitimate exit planning strategies. They consistently help business owners to determine the value of their business and, if market and company conditions are ideal, to sell their business.

I also apologize for the personal attacks in the blog. I now regret trying to damage the reputation and integrity of GW Equity management.

By this retraction, I wish to withdraw my misleading blog post and take back what I said.
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