ED Magedson – Founder
HomeJoy HomeJoy posts fake reviews on Yelp in order to trick consumers into using their services. Internet
HomeJoy posts fake reviews on Yelp in order to trick consumers into using their service. Below is documentation of this fraud from Reddit. You can see the Craigslist Ads and correspondance between HomeJoy and the person they were attempting to pay to post the fake reviews.
Here's the actual text:
HomeJoy's Boston page:
www.yelp.com/biz/homejoy-boston now has a "Consumer Alert" message and a link to Yelp's proof of them buying reviews through Craigslist under the guise of seeking food surveys (direct link: http://s3-media4.ak.yelpcdn.com/saphoto/6k6v0n-gsD26wnPvCJZLMg/o.jpg) I called HomeJoy just to poke for fun, guess who answered Sanam Mobin (the person posting the fake reviews). Seems to be their fake secretary. update: You can find them soliciting more reviews here: http://yelp.com/biz/homejoy-philadelphia. They've been banned by Yelp from ever advertising on their platform again and the sponsored by yelp badge is gone to prove it. Dirty business practices.
At least this puts an end to any questions about how bigger competitors are solving the issue of reviews. They got caught here temporarily, but this won't stop them, and I'de take a guess that they're doing this to all their pages. At least a lot fo us know what we're up against.
HomeJoy continues this business practice, and has posted the very same ad they got busted for, on the Toronto Craigslist, as recently as July 2, 2013
This report was posted on Ripoff Report on 10/27/2013 10:00 PM and is a permanent record located here: http://www.ripoffreport.com/reports/homejoy/internet/homejoy-homejoy-posts-fake-reviews-on-yelp-in-order-to-trick-consumers-into-using-their-s-1095012. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.
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