iboats iboats - don't delvier when they promise internet

I had the worst internet experience ever at a company called IBOATS (iboats.com). My boat was out of the water for repair and I wanted to add a boat leveler trim tab locator so I only had a limited time.  I checked around and iboats had a good price and showed on their website that 1 item was left in stock. I called on the phone and they confirmed that it was in-stock and they could ship it over-night that day (Wednesday).  When it didn't arrive on Thursday, they claimed that the shipping address had to be verified and that it was shipped on Thursday and I should get it on Friday.  I asked repeatedly for the tracking number and I kept getting a story promissing it was shipped but their "warehouse" had not called back with the tracking number.  Finally when it didn't show up on Friday, I got an e-mail from the apologizing that the item was on back-order.  This is after being promissed it was in stock and it would ship, and being told by two other employees that it shipped.  I canceled the order and will issue a cc chargeback to make sure I get the refund. So now I missed being able to install this.  I don't know what the purpose of all this lying was as they didn't get my business and now never will. If they told me that it was back-ordered, even on Thursday I had other places I could have gotten this from.