ED Magedson – Founder
Katherine Krug BetterBack on Kickstarter BetterBack project on Kickstarter not new ripoff of existing Nadachair product(s) Internet
I was asked by a friend for some advice and opinion on a project on Kickstarter that she wanted to possibly back. I did some research and advised my friend to be cautious, and perhaps think again about backing BetterBack project at:
https://www.kickstarter.com/projects/1123408990/betterback-perfect-posture-effortlessly as of 2015 May 7th
This is due to the following reasons. While Kickstarter stresses that their platform is for new products that do not currently exist, the BetterBack project appears to be a copy and facsimile of an existing product called Nadachair, apparently in the marketplace for the past 30 years. BetterBack seems to duplicate exactly what Nadachair does both in design and function.
To suggest BetterBack is a new product does not appear to be correct and misleading. One can look at the following websites to see the Nadachair where one could easily compare and contrast to see the amazing similarities. [continued below]....
Kickstarter’s cofounder Mr Yanchey Strickler was on "CBS This Morning" in the US recently being interviewed for a story, “What happens to Kickstarter projects that fizzle?” This is now available at:
Mr Strickler stresses "supporting the creation of something new".
If a fundamental tenet of Kickstarter is to support something new, one could argue that the BetterBack project is really not new. Perhaps, new to the backers that have not done any due diligence. For one who has done due diligence, they will have found that this product is essentially the invention that has been currently marketed worldwide, and distributed under the name of NadaChair for some 30-years.
One can actually find the product promised already in the marketplace. For example, one can go to Amazon, type Nadachair where one could see numerous versions of the Nadachair product with, for the most part, very positive reviews.
A Google search ( “Katherine krug” nadachair) on April 29, 2014 of the BetterBack's creator Katherine Krug and NadaChair, yielded a link to her reviewing the NadaChair product on Sept 3, 1914 reviewing the product name Dr Toso’s Back Rx by Nada Chair as “uncomfortable to wear. Do like the way it folds into a portable carrying device."
Curiously, today, Ms Krug's review is not available although a mention of it stil exists at
Kickstarter is supposed to provide a system deserving of our trust. And to provide a safe and trusted platform where people are honest. The fact that the creator has omitted material information to fully disclose the prior existence of a product that is essentially the same, perhaps with a minor addition or variation seems lacking in open and honest communication.
The argument that Nadachair has been ripped off appears to me a reasonable conclusion.
Personally, I would not back BetterBack. Others, at their peril. Buyers beware!
This report was posted on Ripoff Report on 05/07/2015 09:15 AM and is a permanent record located here: http://www.ripoffreport.com/reports/katherine-krug/internet/katherine-krug-betterback-on-kickstarter-betterback-project-on-kickstarter-not-new-ripoff-1227468. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.
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