KICKSTARTER BETTERBACK I HATE INJUSTICE. SO I MUST TELL YOU ABOUT KICKSTARTER & BETTERBACK Internet

Hi there, this is Katherine Krug, from BetterBack.  We wanted the opportunity to officially respond to claims that the BetterBack is a copycat of the Nada Chair, with a few important facts.  

1. BetterBack is only one of a half dozen products that is rooted in a similar design.   Other comparable products include the VertiBack, the Got’urBack, the Easyback, the Supportiback, an the NadaChair.  All of these products feature an element that fixes to the lower back and adjustable straps that fit to to elements that go around the knee.
2. In developing the BetterBack, we worked with world-class industrial engineers and numerous beta testers to inform our product features.  It is this research—which we invested in significantly—that makes BetterBack distinct from any other competitor.  
3. We regret that the developers of the NadaChair have worked so hard to discredit the BetterBack, and to do so without acknowledging that the NadaChair’s design patent has long since expired.  We believe that if NadaChair had a legitimate claim against us, they would have gone to the courts to settle it instead of going to the press, yet NadaChair has ever taken legal action against Better Back.  It is also notable that NadaChair has singled out BetterBack with copycat claims while doing little or noting to besmirch the VertiBack, the Got’urBack, the Easyback, or the Supportiback.  We believe that a single factor—our wild success—had made us a target.  

Innovation itself is about the application of new ideas toward creating an opportunity or solve a problem.   The BetterBack has seen phenomenal sales and rave reviews from customers, due to the unique care we put into crafting an excellent product. Our intention in building BetterBack has been to improve the lives of back pain sufferers and to help prevent chronic pain among others, a goal we have pursued both legally and ethically.