Naturalcures.com, Kevin Trudeau, ITV Directnaturalcures.com, Kevin Trudeau, ITV Direct, Shop America ripoff Elk Grove Village Illinois

Beware of this rip off artist! Tried canceling book order & membership by phone and email and all I got was the run-around. I am keeping a close watch on my credit card statement for charges for the initial order and any other "monthly charges"

Found this report on the Better Business Bureau web site about the company, with contact information... I hope it helps someone else take control over this scammer!!

Shop America
1462 Elmhurst Rd
Elk Grove Village, IL 60007-6417
Telephone: (847) 545-8173
www.naturalcures.com

The BBB reports on members and non-members. If a company is a member of the BBB, it is stated in this report
BBB Definition:

report - A summary of activity reflected in a company's BBB file. Includes basic business background, BBB membership information, and Bureau complaint activity over the previous three years. Also reports may include any known government actions, advertising issues or other information that results from activity conducted by the BBB.

Principal: Mr. Kevin Trudeau
Customer Contact: Mr. Kevin Trudeau
File Open Date: February 2000
TOB Classification: Mail Order & Catalog Shopping, Vitamins & Food Supplements
BBB Membership: This company is not a member.

Additional DBA Names

Coral Calcium Supreme
Shop America Marketing Group
Shop America / Atkins Answer
Natural Cures
Trudeau

Customer Experience

Based on BBB files, this company has an unsatisfactory record
BBB Definition:

unsatisfactory record - A company has an "unsatisfactory business performance record" with the Bureau is based on the experiences reflected in BBB files. This file condition results when the company has failed to resolve or respond to complaints, repeatedly failed to respond or resolve issues in a timely manner, failed to resolve the underlying issues for a pattern
BBB Definition:

pattern - More than 2 complaints involving the same allegations usually within 12 months that are significant in relation to the company's size and volume of business.

of complaints, failed to honor their commitment to mediate or arbitrate disputes or honor mediated agreements or arbitrated decisions, failed to substantiate, modify or discontinue false advertising claims that are challenged by the BBB, or failed to discontinue unauthorized use of the BBB name and logo, a Federally protected trademark.

with the Bureau due to failure to respond to one or more complaints and or two or more otherwise unresolved
BBB Definition:

unresolved - The company failed to resolve the complaint issues.

complaints. However the business has resolved
BBB Definition:

resolved - The company resolved the complaint issues.

most complaints presented to the bureau.

Based on BBB files, this company has an unsatisfactory record
BBB Definition:

unsatisfactory record - A company has an "unsatisfactory business performance record" with the Bureau is based on the experiences reflected in BBB files. This file condition results when the company has failed to resolve or respond to complaints, repeatedly failed to respond or resolve issues in a timely manner, failed to resolve the underlying issues for a pattern
BBB Definition:

pattern - More than 2 complaints involving the same allegations usually within 12 months that are significant in relation to the company's size and volume of business.

of complaints, failed to honor their commitment to mediate or arbitrate disputes or honor mediated agreements or arbitrated decisions, failed to substantiate, modify or discontinue false advertising claims
BBB Definition:

advertising claims - The Better Business Bureau reviews business advertising, (newspaper, magazine, TV, radio, internet) routinely to ensure that it is truthful and ethical. Claims in advertising are measured against basic advertising principles of the BBB Code of Advertising
BBB Definition:

BBB Code of Advertising - http://www.bbb.org/membership/codeofad.asp

which was developed to guide advertisers, advertising agencies and advertising media.

that are challenged by the BBB, or failed to discontinue unauthorized use of the BBB name and logo, a Federally protected trademark.

with the Bureau due to a pattern
BBB Definition:

pattern - More than 2 complaints involving the same allegations usually within 12 months that are significant in relation to the company's size and volume of business.

of complaints. Consumers allege dissatisfaction with the Natural Cures book and/or being solicited to purchase information from the company website that is not included in the book as advertised.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

The Bureau processed a total of 793 complaints about this company in the last 36 months, our standard reporting period. Of the total of 793 complaints closed in 36 months, 585 were closed in the last year.

Advertising Issues
BBB Definition:

Advertising Issues - Claims alleging print or electronic media advertised claims or practices misrepresent the service or product offer.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

9 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
14 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.
Administratively Closed
BBB Definition:

Administratively Closed - The BBB determined the company made a good faith and reasonable effort to resolve the issues, although the complainant was not always satisfied with the outcome.

1 - BBB determined the company made a reasonable offer to resolve the issues, but the consumer did not accept the offer.
1 - BBB determined that despite the company's reasonable effort to address complaint issues, the consumer remained dissatisfied.

Contract Issues
BBB Definition:

Contract Issues - Claim of alleged failure to honor contract or agreement, work performed without authorization, or invalid contract.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

7 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
4 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.

Billing or Collection Issues
BBB Definition:

Billing or Collection Issues - Claim alleging billing errors, unauthorized charges, or questionable collection practices.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

87 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
96 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.
Administratively Closed
BBB Definition:

Administratively Closed - The BBB determined the company made a good faith and reasonable effort to resolve the issues, although the complainant was not always satisfied with the outcome.

2 - BBB determined the company made a reasonable offer to resolve the issues, but the consumer did not accept the offer.
1 - BBB determined that despite the company's reasonable effort to address complaint issues, the consumer remained dissatisfied.
1 - The parties could not provide sufficient information to support their positions nor were they agreeable to make reasonable efforts toward resolving the issues of the dispute.
No Response
BBB Definition:

No Response - The company failed to respond to the complaint.

4 - Company failed to respond to the BBB to resolve or address the complaint issues.

Sales Practice Issues
BBB Definition:

Sales Practice Issues - Claims of alleged sales presentations made in person or by telephone that contain misrepresentations of the product or service, high pressure sales practices, failure to disclose key conditions of the offer, and verbal representations not consistent with written contractual terms or agreements.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

25 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
40 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.
Unresolved
BBB Definition:

Unresolved - The company failed to resolve the complaint issues.

1 - Company failed to resolve the complaint issues through the BBB voluntary and self-regulatory process.
Administratively Closed
BBB Definition:

Administratively Closed - The BBB determined the company made a good faith and reasonable effort to resolve the issues, although the complainant was not always satisfied with the outcome.

3 - BBB determined that despite the company's reasonable effort to address complaint issues, the consumer remained dissatisfied.
1 - BBB determined the company made a reasonable offer to resolve the issues, but the consumer did not accept the offer.

Delivery Issues
BBB Definition:

Delivery Issues - Claims alleging delayed delivery of ordered merchandise.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

57 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
60 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.
1 - Company resolved the complaint issues, but not within the Bureau's timeframe.
No Response
BBB Definition:

No Response - The company failed to respond to the complaint.

3 - Company failed to respond to the BBB to resolve or address the complaint issues.

Service Issues
BBB Definition:

Service Issues - Claims of alleged delay in completing service, failure to provide promised service, inferior quality of provided service, or damaged merchandise as a result of delivery service.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

5 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
3 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.
1 - Company offered a partial (less than 100%) settlement which the consumer failed to acknowledge acceptance to the BBB.
Administratively Closed
BBB Definition:

Administratively Closed - The BBB determined the company made a good faith and reasonable effort to resolve the issues, although the complainant was not always satisfied with the outcome.

2 - BBB determined that despite the company's reasonable effort to address complaint issues, the consumer remained dissatisfied.
No Response
BBB Definition:

No Response - The company failed to respond to the complaint.

1 - Company failed to respond to the BBB to resolve or address the complaint issues.

Customer Service Issues
BBB Definition:

Service Issues - Claims of alleged delay in completing service, failure to provide promised service, inferior quality of provided service, or damaged merchandise as a result of delivery service.

BBB Definition:

Customer Service Issues - Claims alleging unsatisfactory customer service, including personnel's failure to provide assistance in a timely manner, failure to address or respond to customer dissatisfaction, unavailability for customer support, and/or inappropriate behavior or attitude exhibited by company staff.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

12 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
23 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.
1 - Company offered a partial (less than 100%) settlement which the consumer failed to acknowledge acceptance to the BBB.

Guarantee or Warranty Issues
BBB Definition:

Guarantee or Warranty Issues - Claims alleging failure to honor the terms regarding guarantees or warranties.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

5 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
4 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.

Product Issues
BBB Definition:

Product Issues - Claim alleging a product does not meet the expectations of the complainant, including defective merchandise.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

3 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
12 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.

Refund or Exchange Issues
BBB Definition:

Refund or Exchange Issues - Claim of alleged failure to honor company policy or verbal commitment to provide refunds, exchanges, or credit for products or services.

Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

149 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
139 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.
Unresolved
BBB Definition:

Unresolved - The company failed to resolve the complaint issues.

4 - Company failed to resolve the complaint issues through the BBB voluntary and self-regulatory process.
Administratively Closed
BBB Definition:

Administratively Closed - The BBB determined the company made a good faith and reasonable effort to resolve the issues, although the complainant was not always satisfied with the outcome.

2 - BBB determined that despite the company's reasonable effort to address complaint issues, the consumer remained dissatisfied.
No Response
BBB Definition:

No Response - The company failed to respond to the complaint.

2 - Company failed to respond to the BBB to resolve or address the complaint issues.

Issue Not Defined
Resolved
BBB Definition:

Resolved - The company resolved the complaint issues.

3 - Company resolved the complaint issues. The consumer acknowledged acceptance to the BBB.
4 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to the BBB.

Government Actions

The Federal Trade Commission filed a complaint for Permanent Injunction and other Equitable Relief in the United States District Court of the Northern District of Illinois against Kevin Trudeau, Shop America (USA), LLC, Robert Barefoot and Deonna Enterprises, Inc.for their deceptive acts or practices and false advertisements in connection with the advertising promotions, and sale of purported "coral calcium" supplements, in violation of Section 5(a) and 12 of the FTC Act, 15 USC,(a) and 52.

Defendant Kevin Trudeau has promoted, marketed, offered for sale, and distributed various products and programs through the use of infomercials and direct mail for the past three years, he also directs, controls, formulates, or participates in the acts and practices of Shop America (USA) including the acts and practices addressed in the complaint.

Additional File Information

It has been brought to the Bureau's attention through marketing literature, that the President of Natural Cures and Shop America Kevin Trudeau markets and sells The Nouveau Tech Package of Inside Secrets. For a full report
BBB Definition:

report - A summary of activity reflected in a company's BBB file. Includes basic business background, BBB membership information, and Bureau complaint activity over the previous three years. Also reports may include any known government actions, advertising issues
BBB Definition:

advertising issues - Claims alleging print or electronic media advertised claims or practices misrepresent the service or product offer.

or other information that results from activity conducted by the BBB.

on the Nouveau Tech Society we suggest that you contact the Better Business Bureau of Southern Nevada. The Bureau can be reached at (702) 320-4500 or by visiting http://www.vegasbbb.org

Additional DBAs, Addresses and Telephone Numbers

Additional DBA Names
Maximum Value Promotions
Kevin Trudeau
Natural Choices Discount Club
Alliance Publishing
ITV Direct

Additional Addresses
P.O. Box 92096
Elk Grove Village, IL 60009
Mr. Kevin Trudeau
Tel: (800) 584-4547

Additional Phone Numbers
(770) 772-1952
(217) 545-8173
(847) 465-3770
(847) 777-7131
(978) 299-2298

Andrea
Bayonne, New Jersey
U.S.A.