Planet Mitsubishi Does not honor advertised prices Hempstead, New York

THEY DON'T HONOR ADVERTISED PRICES

Planet Mitsubishi advertised a 2007 BMW on their web site, and on Autotrader.com, for $19,990.  I went to the dealership, test drove the car, and told the salesman (Chris) I was interested in purchasing. When I told him I would be paying cash (bank check), he immediately said the cash price was $23,990, not $19,990.  The only way he would honor the $19,990 price was if I would agree to finance the car through the dealership.  I do not need to finance my car purchases, so I declined the financing, but he insisted that the price would be $23,990.  I told him it is unethical to advertise a car at one price and then demand a higher price at the dealership.  I asked to see a manager, he brought out "Adam' the sales manager, and Adam said the same thing -- the cash price is $23,990, non-negotiable.  Chris told me they can only honor their lower, advertised prices if you finance because they get a kickback fromt he bank for every car they finance, and without the kickback, they would be losing money on the sale.  He also told me that they rarely sell any new Mitsubishi's, they're really just a used car lot, they just got the Mitsubishi dealership to create more credibility for selling used cars.  I walked out and would never buy a car from these people.  I have reported the dealership to the New York Attorney General's Office and I hope other people do the same -- this is a very unethical dealer.