Report: #892009

Complaint Review: RHINO LININGS CORP

  • Submitted: Sat, June 02, 2012
  • Updated: Tue, August 21, 2012
  • Reported By: PETE BERGEE — CHIPPEWA FALLS Wisconsin United States of America

    United States of America

Show customers why they should trust your business over your competitors...

My name is Pete Bergee of Rhino Linings of Eau Clair & Rhino Linings of Chippewa Falls, Wi. I became a Rhino Linings Dealership because I couldn't afford Line-X. At this point I am so frustrated that I am revealing facts of being a Rhino Dealer: Their product costs the dealer more money than all other bed liners, including Line-X. I learned this from a Line-X dealer himself when I went there, posed as a customer & noticed receipts on the counter which I took & shoved into my pocket. I also witnessed Line-X spray equipment that was superior to mine.

So I Learned first hand that Line-X has much better technology & lower cost to their dealers, thats why I must apply a thinner coating than them. If I used as much spray on formula as Line-X, I'd make no profit at all! Because of this I've had several returned bed liners on basic pick up trucks that needed warranty work done. Since I cannot afford to do this free these upset customers wanted refunds & for me to remove the leftover coating remaining on the bed at my cost.

I always say the same thing: I am not responsible for this, the manufacturer is, call them. But they never cover that cost like they promised me. I've been sued 6 times so far, lost valuable truck dealer clients like my closest Ford dealer, Chevy plus GMC, Dodge, Toyota, Nissan & most other truck dealers & owners won't use my Eau Claire or Chippewa Falls shops. I cannot lower my price & must use as little as possible in order to pay my bills. I started using other products instead of Rhino which seem better. I've use Crown Polymers.

I'm now trying to mix that stuff in & it's thicker but I'm not sure if Crown Polymers should be used on a truck bed. As customers few seem to care what's used because as a dealer they think its all Rhino. I'm just trying to make my business succeed. I also tried Vortex which also is much better than but they require buying their gun. Then I tried Granitex made by which is really for floors so it didn't work. Since that guy, Glen the owner of Vortex informed me that many Rhino dealers use Vortex & just call it Rhino, I did try. So the only thing Rhino Linings is is a big name. Coming right from the horse's mouth, RHINO SUCKS!
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This report was posted on Ripoff Report on 06/02/2012 06:37 AM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#1 Consumer Comment

Thin Rhino Liner experience Aug. 2012

AUTHOR: Ron - (United States of America)

I recently picked up my truck from the local Rhino Liner applicator here in Western, NC only to be shocked at how thin it was applied.  My previous experience was with Line-X liners but that is not only where I am pulling information from.  On several Rhino Liner applicator websites they comment that the thickness will be close to 1/8 inch.  Mine is less than half of that.  All the fine details of the bed can still be seen, even the swirls left in the joint sealer from the factory.  My Line-X liners were at least 1/8 inch thick and withstood rough work.  I loaded and transported lots of masonry for my garage, scrap steel, engine blocks and parts.  Much of which was loaded by forklift and slid along the bed.  This new Rhino liner is more cosmetic than anything and it cost close to $500.  That's what prompted me to write this complaint.  No more Rhino products for me!
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#2 Consumer Comment

Followup by Eric Marsh

AUTHOR: Eric Marsh - (USA)

I have created a link to this thread at

If I had anything to hide I most certainly would not be promoting these attacks on me for the world to see.
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#3 Consumer Comment

Response to Julius Lupowitz

AUTHOR: Eric Marsh - (USA)

Mr. Lupowitz,

I'm looking forward to the day that they lock you up. I'm not alone. 

By now anyone who has followed this thread has a pretty good idea what you're all about. You have done a good job of showing the world just what kind of a piece of work you are. If not all they have to do is google your name.

There's no purpose in my responding to your insults and lies. Obviously you don't know a d**n thing about iPhone development or you would realize that the very idea that a programmer could "ruin" and iPhone is absurd. And as for my coatings business I just finished one large job for the City of Austin and we are looking at doing another one in a few months. I think that the people who choose to use my services is an indication of the quality of those services.

I recently had a fellow do some web research on me and he said that what he found was good - he was referring to my efforts at stopping you from ripping off more people by way of the web site I created at  In fact I'm going to link to this thread on my web site and refer anyone who wants to see who the real Julius Lupowitz is to it.

That's a d**n fine job you've done of shooting yourself in the foot. Congratulations!


Eric Marsh
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#4 Author of original report

Petey & Eric sit'n in a tree....S-U-C-K-I-N-G

AUTHOR: Anonymous - (United States of America)

First & once again I am Jules Lupowitz... I'd like to stop this irrational waste of time. See, it hurts you & I. You can just stop at any time and, so shall I...  But, ah-hem; you'd wish to continue; to sling or not to sling yes? That is the venue? Hmmm...  For if salsa you shalt sling at I, habanero then is my reply: (Hey Petey, that's a simile for you Jr High dropouts). Here we go: Why, Peter Bergee of Rhino Linings of Eau Claire or Chippewa Falls, do you state you're a Rhino Dealer when you keep trying to use other products in it's place? Pete Bergee Mr "Proud" pissy Rhino liar, uh, I mean Liner, Uh I mean Officer Bergee, uh-oh no, that is X-Officer who was kicked off the force... Mr. Bergee... DID YOU NOR DID YOU NOT verbally harass then wallop your billy club with angry rage upon 2 innocent Afro-Americans to disfigure, mutilate & massacre them!  DID YOU NOR DID YOU NOT impose both bodily & emotionally harm 2 woman, 2 innocent females both in close relationships with you, Peter Bergee, at 2 different, separate occasions? Were both of these woman damaged permanently by you sir?! DO YOU NOR DO YOU NOT have 2 separate LEGAL restraining orders against you in the state of Wisconsin for these acts, Mr Bergee! Must You Force Me To bring up that angry assemblage (that means a "bunch" you silly, uneducated, angry dope) of both consumers & small businesses who thought you were applying Rhino- what you represent- what they paid for, to apply some poorly concocted "Rhino-Hybrid" as you like to state, that you "formulate" in your "tank", a little galvanized washtub? These poorly applied spray on bed liners are not the fault of Rhino you hallucinating horrr story! Pete Bergee's Rhino is not Rhino!!! That's a fact!! Want to buy a good bed liner near Eau Claire? Just enter Pete Bergee of Rhino into your computer and you'll know not to ever deal with this maniac.

As for Eric Marsh of Durable Coating Systems, seemingly in yet another intimate relationship with Pete Bergee... Hey Petey, are you really through with woman or part of some gay group that Mrs. Eric March apparently also abused (in more ways than one?) with his not-so-durable services. We'll know pretty soon won't we? Eric Marsh is a criminal who steals from people wanting coatings & people with i-phones. Nice way to rip people off Eric Marsh- ruin their high-cost i-phones then slap some bad terrible coatings on em after Petey Boy pisses in em. Looking at the bad coating jobs you did Mr. Marsh it appears your angry customers won't use your i-phone developer services, right? Eric Marsh works Austin, Texas & lives in Lockhart Texas, P.O. Box 29, Lockhart, TeXas 78644 I guess.

OK that's enough for today, because: If you wanna play, we me that's OK, OK?
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#5 REBUTTAL Individual responds

BBB Alert: Julius Edward Lupowitz is a scam artist

AUTHOR: peter bergee - (United States of America)

I will again provide hard evidence not reported by me, this article comes from nebraska.  Respond to the article Lupowitz, tell everyone how I tricked BBB to report your scam.  No, You will attack me in some crazy way.  By the way, I thought you said I attacked to African Americans?  Where is the police report to confirm this?  Why is the picture you submitted a white guy?  Ok, lets see how you dodge this!

BBB Alert: Truck bed liner deal draws BBB warning. dated 2/6/2009 


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#6 Consumer Comment

"Anonymouse" is Julius Lupowitz

AUTHOR: Eric Marsh - (USA)

For those who haven't figured it out already, "anonymous" is Julius Lupowitz, who started this thread by making bogus claims in the guise of being Pete Bergee. Now he is back claiming that Bergee stated the thread which in fact he initiated.


Mr. Lupowitz,

I'm not Mr. Bergee and I'm not going to interject myself into the conversation between the two of you. However when you get into "who started it" I will state that you are the one who first contacted me, you are the one who took my money and you are the one who never delivered the materials that I paid for. The paper trail is all right here:

You are also the guy who has been convicted once of a felony scam where you would call your dealers using a phony identity and place a large order from them and then after they ordered the materials from you your fake identity would just disappear. I have connected the dots demonstrating that is exactly what you did to me and a bunch of other contractors. It is documented here:

So rest assured, I for one will not quit until justice has been done.

Eric Marsh
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#7 Author of original report


AUTHOR: Anonymous - (United States of America)

...and Bob Barker said, "OK Now will the real Pete Bergee please stand up!" His versions of himself & others is as schizo as his diluted or blended versions of Rhino Linings or whatever he may think or believe he applies; I have no idea folks. One day Bergee seems to be pissed at his a vendor, " I became a Rhino Linings Dealership because I couldn't afford Line-X".... and, "So I Learned first hand that Line-X has much better technology & lower cost to their dealers, thats why I must apply a thinner coating than them."... Seems a tad self defeating, No? OK then Bergee sais, " from the horse's mouth, RHINO SUCKS!", and "  Well, Its funny how the internet is such a scam in its self.  The report written by Peter Bergee is untrue...." Then Pete Schizo Bergee writes, "I have read both sides, and its quite clear Mr. Bergee...." and .... "Good luck to you both, and I hope you can meet in the middle somewhere."... Hmmmm and Rocky Balboa sais to his corner, "I see three of him!" and brother-in-law replies, "HIT DA ONE IN DA MIDDLE!!"... Meet in the middle? I guess that version of the Bad Bed Bergee Boy took his meds that day, or at least some of them. ... (Bob Barker again): "And now it's time for the delusions game"... and Mr Peter BBBB writes, ..."plead guilty for 38 counts of Grand Larcency"  ... (Barker again): "Well folks, that's not true, but it looks like Terrible Truck Bed Bergee of Rhino Linings in Wisconsin wins the $64,000 jack pot!" ... Wait TTBB of RLW, wasn't it over $100k you were sued by Direct Capital for?

In any case it's both comical yet painful to all of us to continue slinging mud, right? Most of this crap is actually Pissy Pee-on PB, Pond-Scum EM & Jovial Joker JL yapping at each other thru public forum as well as mud slung by the tag team with anyone they can yap with, right? If so you may consider putting a halt to this. Why? Because as the kid in the MUDDY playground said, HE STARTED IT! or HE SLUNG IT FIRST!, or maybe try, I'M RUBBER YOUR GLUE... as in, If you try to hurt me then I'll do the same to.... guess who?
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#8 General Comment

Collision Repair Insight

AUTHOR: peter - (United States of America)

On behalf of Mr. Marsh and Mr. Bergee who are two individuals brave enough to take on this Lupowitz character,  I will share the following to clear up this mess!

Collision Repair Insight, is warning all individuals to stay clear of Mr. Julius Edward Lupowitz, now living in Melbourne FL. Julius Lupowitz, aka Jake Burke, eddy lupe, and Billy Pertis was arrested and plead guilty for 38 counts of Grand Larcency.  Mr. Lupowitz, scamed several body shops across the United States, and is currently running a flooring scam. BUYERS, be careful who you buy from over the internet.  Please contact your local FBI office if you have been contacted by Lupowitz. Please visit our report at for more information on this case.
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#9 Consumer Comment

Oh my

AUTHOR: peter bergee - (United States of America)

I have read both sides, and its quite clear Mr. Bergee has done nothing wrong! The first report was a fake. I feel that was confirmed when this Julius character responded, he was the true author.  My concern is Mr. Lupowitz, has to understand by bad mouthing Mr. Bergee, he only makes things worse for himself.  I found this arguement to be inmature and not helpful, because the orginal story that started this whole thing was written by Mr. Lupowitz not Mr. Bergee.  Good luck to you both, and I hope you can meet in the middle somewhere.
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#10 Consumer Comment

Julius Lupowitz Finally Surfaces

AUTHOR: Eric Marsh - (USA)

Mr. Julius Lupowitz, since you have appeared in this public forum perhaps you can answer some questions.

First of all, why is it that dozens of people have told the same story that being how you took thousands of dollars from them and then simply did not deliver on the materials necessary to accomplish the job that you sold them the materials for. In my case you took close to $11,000 and gave me nine gallons of epoxy. Is your epoxy truly so good that it is worth $1,100 a gallon? And how is it that this fabulous material is supposed to cover 4760 square feet at a thickness of 70 mils. That's what you promised. I have your emails on my web site at 

Do you know what the rule of thumb is in the industry? It is that you can coat 1604 square feet at a thickness of one mil with one gallon of material, minus wastage. By that calculation it would take about 240 gallons with a 15% wastage. I pointed this out to you and all I got was some BS about fillers, that never arrive. The job was not sold as epoxy with fillers, it was sold as flexible salt water proof epoxy. You took my money. Why didn't you deliver on your promises? 

Then there is the fact that I have another half dozen stories that are almost identical from your other "customers" on my web site. You took one of them for almost $40,000 according to him. He got your pictures which are also on my web site. 

What about all the Better Business Bureau reports against you on the web, not to mention your previous conviction for fraud for doing almost exactly what you did to me and these other guys? Did we all just simultaneously make this up? Again, there is hard proof including phony purchase orders and a recording of you telling Pete Bergee that you didn't owe him anything after he gave you $40,000 and its all on my web site.

Then there is that joke of a web site about me that you created at Sure, Pete Bergee may have been out of line in what he said, though it's perfectly understandable that he was pissed. But that has nothing to do with me. What you wrote about me is libel, plain and simple. But you've already dodged the process servers once when I sent them after you so I realize that it's futile to sue you again. Besides, didn't Bergee win close to $200,000 from you? All you did was go bankrupt.

Julius Lupowtiz, as far as I am concerned you are pretty close to the lowest form of life that there is - a scheming, steaming turd that acts as a parasite off of people who actually work for a living. And you even steal many of the resources that you use on your fleet of web sites. How do I know this? Because I personally know some of the people that you have stolen that material from.

So rather than standing up and acting like a man your response is to create phony complaints. Despicable!

So whine and cry about how unfairly you are treated all that you want. The truth is that you are a thief and deserve to be treated as one - with the contempt reserved some something that's not quite human.

Now you can go and crawl back under your rock again.
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#11 REBUTTAL Owner of company


AUTHOR: JULIUS LUPOWITZ - (United States of America)

Oh Brother! Here we go again with silly immature mud slinging to hurt each other... But if you sling I guess I should sling it back. Eric Marsh of Durable Coating Systems & Pete Bergee of Rhino Linings of Eau Claire are simply 2 men who get off on malicious or vindictive acts on people or entities they don't agree with or like; myself included. They both dealt with me as coating applicators & I think thru this Bergee located Marsh or vise-versa. They could've had some relations before this since they both use fairly similar coatings vendors. Bergee, who loves to convince innocent people of his beliefs, convinced Marsh to hate me.

Bergee made a deal with me funded by a leasing company whom he wouldn't pay. They sued him & won & he went bankrupt because of that. He sued my company & me unsuccessfully. Since then he's been on more angry, manipulative & quite persuasive rampage like some evangelist all against me. He needs to hear how he's destroyed this customer or that; he seemingly lives for this purpose. He's corrupted Mr. Marsh & some others so well that they also have tried to hurt me. Its sad enough to write a book on or, in most ways its also quite comical. Details amassed which may not interest you. Bergee's negative intensity is amazing - see & you'll hear him.

After hearing him you may agree he's probably a psychopath. There are other victims nobody here will refute: The 2 Afro Americans "officer" Bergee hurt which got his vindictive person thrown off the police force & the 2 woman with separate restraining orders against Bergee are 2 results of this maniac. There are others I cannot mention. Many & most of my clients who know of Bergee, some who spoke with him realize he really gets off on hurting some of us.

Aside from replying to this BULL**** there's not much else to do about Bergee until he self destructs as many like him do.
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#12 Consumer Comment

Julius Lupowitz Starts to Melt Down

AUTHOR: Eric - (USA)

My name is Eric ****. I am one of many people who have been ripped off by Julius Lupowitz. Pete is another of those people. 

There are a number of reasons for this. Perhaps the biggest one is that law enforcement is slow to move on white collar crime unless the prosecutor thinks that the case is a lock. Lupowitz has been convicted once but learned from it and reworked his scam to give himself a more legal wiggle room and so far has escaped prison. So one contractor after another gets nailed by Lupowitz.

If you look around this site you will see phony complaints about me too. In some cases the same complaint was made by the same person about both myself and Pete even though we are more than 1000 miles apart. I think that one such identity was "Jack Burke." I responded and pointed this out.

So why are we being targeted? That gets me to the second reason why Lupowitz is still walking free - because not enough people are willing to stand up and do something about being victimized. Pete and I have made such a stand. I created a web site at with my story as well as the story of some other guys who got ripped off. There's names, audio files, phony purchase orders and other items out there including all the emails that Lupwitz sent me. We've had a lot of guys get in touch with us, some after being ripped off, some before. There's some satisfaction to knowing that I've helped some guys out and saved them thousands of dollars.

But by saving them that money I'm taking money from Lupowitz's pocket. This is how he tries to retaliate. It's probably hurt us by costing us some work but hey, as they say no good deed ever goes unpunished. At least I know that I'm doing the right thing.

Well it looks like Lupowitz is starting to have a melt down. His posts have been getting more and more irrational. Just look at the one that preceded this one. I'm sure that there will be more of the same. So be it. I don't let people rip me off and get away with it. Neither does Pete Bergee.

Think this is a bunch of BS? It's easy enough to see for yourself. Just do a web search for "Julius Lupowitz." It's kind of a unique name so it won't be necessary to search far.
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#13 General Comment


AUTHOR: JULIUS - (United States of America)

Peter Bergee, one of your many enemies called me today. This particular Pete Bergee hater was the lady who worked for you just before your last order of $40,000.00 that you stiffed your lease company on. Mr. Bergee, do you recall the "girl" (you used the B-word, not girl or lady) you "couldn't work with" back then as you'd requested instead me, a vendor to "help you with the administrative part of your business"? 

I persuaded her to relax as I speak up publicly about your anger, rage & schizoid persona if she's not mentioned. You know who she is; not one of those 2 with restraining orders against you- that's it, the employee that's her. At least now if you attempt to hurt her again there is some factual public record before hand. But relationships with woman are not your only only problem, as is factual with Mr. Pete Bergee of Rhino Linings of Eau Claire. Nope.

HERE IS REALITY: Could it be all those failed spray on bed liners he applied & sold? Might it be Bergee's lack of honesty or anger of anything adverse to his terrible beliefs? Is he again upset that he was discharged dishonorably from law enforcement for physically harming innocent people?  Those people (of a different race than his) & that result on his pre-bed-liner career & pension must still anger him. Especially to a narcissist as Mr. Bergee it's personified along with all his other bad truck bed liner failures. Listen intensely all of you consumers & businesses under this wacko's influence: PETE BERGEE MUST HAVE A BAD LEVEL OF SCHIZOPHRENIA. 

Look folks, I have little time to care about Pete Bergee or his problems, if any, with Rhino Linings except if he tries to take his sick anger out on me. I am Jules Lupowitz who you may contact at 321-704-4496 if you need facts or reality on Mr. Bergee. I just wish he'd direct his delusions elsewhere instead of onto a past vendor simply because he wouldn't pay his bills, got sued, lost, went bankrupt & is still trying to blame me or maybe others.

While I'm here I have the time to state this fact: Pete Bergee's sprayed bed liner sucks. Weather its from Rhino Linings of Chippewa Falls or Eau Claire or any company. If Pete Bergee tried to spray anything  the job will be terrible. Don't get Bed liner or a coating service from that wacko!
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#14 REBUTTAL Owner of company

Rhino report by Peter Bergee

AUTHOR: peter bergee - (United States of America)

    Well, Its funny how the internet is such a scam in its self.  The report written by Peter Bergee is untrue. The story holds no truth and the final statement says it best, " From the horses mouth".  Well contact the horse at (715) 829-0166 and ask for pete.  The statement about Rhino is false, Rhino, is a great company, and Iam proud to have been a dealer for over ten years.  I have never talked to anyone at Line-X or have been in contact with them at any time.  The story you have just seen is written by Julius Edward Lupowitz, a convicted con artist, who is pissed at me for starting a large web site about his company.  Contact the FBI at (715) 835-3761 ask for Dave Fitzgerald, Dave will give you the skinny on Lupowitz.  About being sued, the report has not, and will not produce any court dates to prove this, because it is false.  I have helped several people with my website to stay away from this man.  This is what I get in return because no one governs the internet.  You can put anything about anyone and never be held accountable. Look at the facts, I have the FBI on my side, sites from law inforcement who arrested this guy. Lupowitz, has a website that allows an idiot to post false information.  Lets see if the response to my story, is followed by ligit information, like where are these law suits?  There is no store in chippewa falls, Line-X is actually more expensive, crown polymers is a flooring product not a bedliner product, and I have never used Granitex for any application.  Call any Rhino dealer, you cannot mix any other product with Rhino! It will not work! Rhino is a great product, call or better yet come down to our store and see the product yourself.
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#15 General Comment

Is this a personal problem?

AUTHOR: pac88 - (United States of America)

I also own a Rhino Linings dealership (since 2003).  We are not franchises, and we are all independently owned and operated.  Here are my experiences:

1)  I don't know what Line-X charges for their chemical, and I can't imagine trying to steal receipts from a competitor to find out what their costs are.  What an unethical thing to do!

2)  Line-X and Rhino both offer expensive Graco high-pressure equipment to their dealers.  Rhino also offers a more economical low pressure system.  We have both systems, and we find that our customers like the grippy texture in their truck beds that our low pressure systems do than the lighter texture from the high pressure machine.  Apparently Mr. Bergee could only afford the low pressure system and now regrets it.

3)  We spray low pressure Rhino bedliners every day.  Our prices for a bedliner have not changed more than 5% over the last 5 years.  With chemical and labor costs considered, we make a fair profit on every liner.  We've been using a standard thickness for many years, and our warranty repair rate is less than 0.1%.  Why would Mr. Bergee knowingly spray thin liners that result in so many complaints, and then want to blame Rhino corporation?  It sounds to me like he is blaming someone else for his poor financial and application decisions.  In my opinion, any small businessperson that has been sued 6 times over their service should really focus more on their own personal shortcomings than to try to blame someone else.   I can personally say that there is a decent business in applying Rhino bedliners for someone who knows how to run a business.  Maybe Mr. Bergee has set up a cost structure (e.g. rent, salaries, insurance, marketing, etc.) that he can't afford.

4)  Anyone who would mix chemicals has no idea what they're doing.  Most polyurethanes have their own formulas/balance of resins and isocyclamates.  Unless he is a chemical engineer, he has no idea what will happen when mixing chemicals from different vendors.  Also, if he is mixing in non-Rhino chemicals and still selling it as "Rhino," then he is the one who is ripping off his clients.  If Vortex is truly advising him that he should just use Vortex chemicals and sell it as Rhino, then Bergee and the owner of Vortex are the real ripoff artists.

In conclusion, from my observations, Rhino corporation is not perfect.  There are no perfect corporations.  They've done some things that I didn't agree with.  But for the most part I've had a good experience selling their products.  We do great work with Rhino products, and we have many very satisfied customers that come back to us time and time again.  Mr. Bergee should look in the mirror to better understand his problems.  
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