SeaTow Daytona Beach Public Price Gouging/Prays on distressed boaters with children Port Orange Florida

I've been a Seatow member for years, & had NEVER filed any claim or assistance need.  In late 2016, my membership expired, due to the fact I sold my boat, and chose not to renew if I did not own a boat at renewal.  Purchased new vessel in June 2017.  First weekend out, the transome become stuck on the lip of a sand bar.  Bow was floating in 4ft of water, but transome was stuck.  Had an infant & a 4 year old on boat for a casual boat ride day.  Called Seatow.  Said your membership expired & you did not renew.  Responded, "I know, since I sold the old boat, at time of renewal. Just purchased new boat so happy to renew".  Was happy to renew since completely forgot since it was so new.  Seatow showed up within 10 minutes, pulled my boat off sandbar ledge in 15 seconds.  Pulled a total of 4ft.  Charged $920, & told me "I was getting a good deal".  WTF?  A good deal?  They could care less about their membership.  If this is not consumer gouging, I don't know what is.  This is equivalent to a charge of $100 for a case of water after a hurricane.  Filed a formal compliant with Florida State Attorney Office, division of consumer affairs for Gouging during distress or emergency situation.  Sent message to CFO Jim Foley on LinkedIn.  Of course no response from the this corporate stiff.  Not looking for "free assistance" realizing I have to pay for service, but $920.  No, this is gouging.  Making all of my fishing buddy network aware of these idiots.  You've been warned!