Scam? Con? Fraud? Multi-level marketing scheme? Cult?
Violations of the California Consumer Legal Remedies act?
A friend of mine became involved with James Tarantin and his company, Tarantin Entertainment,
and as she has a history of being taken advantage of by seemingly unscrupulous
people, including Mark Anderson (now serving a lengthy prison sentence for
fraud), Aaron Dixon aka Mick Merival (multiple civil and criminal fraud
claims), Henning Morales (conduct well-documented on this site), I took it upon
myself to look into Tarantin.
Frankly, the level of BS I discovered was remarkable.
Underneath all the babble, which is really just senseless/meaningless nonsense (you must
see and hear it to believe it, see the youtube links below) there appears to be
two possible schemes at work: A pyramid Multi-level marketing scheme and an investment scheme. [continued below]....
The company founder, James Tarantin, represents he has the "science for success"
and that he has developed an equation for success and he wants you to invest in
his company. However, it seems James Tarantin, who preaches about success,
fails to lead by example. Public records, including secretary of state
documents, indicate James lives in a one bedroom apartment, in a rent
controlled apartment building, in a not so great neighborhood in Los Angeles.
While most in people who live in decent apartments with covered parking and
maybe even a pool (or houses for that matter!), Tarantin's apartment has no
such amenities, not even covered parking. Moreover, his home address is
apparently the same address he uses for his company Tarantin Entertainment
(again confirmed by the Secretary of State's documents available online). On
his website he doesn't list his Tarantin Entertainment company's address or
telephone number. Documents indicate Tarantin has been in business for well
over four years yet he still resides in and does business from a one bedroom
apartment in a rent controlled apartment building?
If I am buying a book to motivate me and which advertises the secret to the
"science of success" I want to follow the wisdom of a person who has
been there and knows what they are actually talking about. A person that is
successful. E.g., Donald Trump can speak of success in the real estate market,
Bill Gates of success in technology, etc. But what "science of
success" can Tarantin speak of? Don't we call this leading by example,
something he's apparently failed to do completely?
Tarantin claims he has "partnered" with Larry King and that Tarantin
Entertainment was founded with the "complete cooperation" of Larry
King. Well, I spoke with Larry King's representative directly and he confirmed Larry King has in no way partnered with Tarantin nor did he in any way help found Tarantin Entertainment.
On his website Tarantin describes himself as follows: "A Philosopher, Game
Architect, Author, the Executive Chairman of Tarantin Entertainment and the
Creator of 4=TD.An American Citizen who immigrated to the United States alone
with no family, money or any formal education as a Philosopher, James studied
5 Chief avenues; The Mind, Pragmatism & Enterprises, Morality,
Metaphysics and Aesthetics. After several months of deep research and
traveling to Rome, James saw the Equation in a dream at age 16. From 9/22/10
12/25/10 he handwrote the entire book. James believes that each person is just
around the corner at accomplishing their mountain top. And though he was a poor
young man at the time, James was the first immigrant to America, and one of the
youngest spiritual thinkers in history, to write a memoir at the age of 25, in
a language that isnt his mother tongue and with no training in writing
Tarantin's website is devoted to raising money and he even has a person whose job is "sales and recruitment." It all seemed fishy to me, even cult-ish. What book author has a "sales and
recruitment" specialist? What is Tarantin's angle I wondered.
Then I watched Tarantin's videos on his website. He clearly had no idea about things
he was talking about, like dark energy and dark matter. He spoke so ignorantly
about quantum physics I laughed out loud. If you know anything about any of
these subjects you will find what he says either laughable or nauseating.
In another equally laughable video, Tarantin speaks again in circles, saying a lot yet
saying nothing at all.
He cites Lance Armstrong as a key role model and example. The same Lance Armstrong that had his Tour du France titles stripped from him as he was renounced for using illegal drugs and left the
sport in shame and disgraced. Again another laughable or nauseating video full of BS.
I discovered many of the reviews about his book, available in a digital format on Amazon, were
from people who were friends with the author. (So much for unbiased reviews.)
I then saw a page on his website where he offers his "Affiliate Program" whereby Tarantin
claims you can make lots of money selling his book. Funny thing is according to Amazon's ranking
of this book, Tarantin himself can't sell this book! In fact, this is not a best seller, nor in
the top 100, not the top 1,000, not the top 100,000. In fact, the book's sales
rank is #227,129. Who knew there were even this many titles for
But Tarantin states on his website: " The pay structure is the first of its kind for an international
book brand release, and allows you to receive money for each book you sell as
well as commissions for each book that people you recruit sell. You will
receive commission for every book you sell through the international online
retailers. You can then earn more commissions by recruiting additional
partners, for which you will get substantial bonuses based on these new
partners sales. You can recruit as many additional partners as you wish. The
commission amounts add up extremely fast and can reach up to 74%, which
makes it very simple to get paid a substantial amount each month by selling the
Equation book worldwide."
I then read about his "Dream Team." All a bunch of puffery but no one with real credentials, which I discovered when I scratched the surface of their exaggerated descriptions. It's amazing what you
can peddle on the internet these days.
On another site, a crowd funding site, Tarantin tried to raise $50,000. He failed.
More than one person commented on the site, asking what the pledge was
The world is apparently filled with sheeple looking for easy answers and snake-oil peddlers and
charlatans looking to feed them the answers they want. What he did with the
money he actually raised from unwise investors is a mystery.
If you are an investor or considering getting involved with Tarantin, do your due
diligence. As they say, caveat emptor. Hollywood is filled with posers out to
separate you from your money. You decide.
The foregoing is my "opinion." Use your own discretion and decide for yourself.