Complaint Review: Yodle
Yodle takes advantage of unsophisticated small businesses. They set up a separate website for small businesses, and then buys heavily marked up "pay-per-click" programs from Google and Bing. This separate website essentially competes with the existing website, and thus, the small advertiser ends up getting changed for traffic that would natually go to the existing website. Yodle "buys" the exact words of a search for a business (e.g. BRAKE MAX), and secures the top paid position on search. Essentially, Yodle's strategy is to "ambush" and charge for leads that would naturally be organic search traffic. There whole business model, and the Rip-Off of small businesses, is appalling.
This report was posted on Ripoff Report on 04/17/2014 02:51 PM and is a permanent record located here: http://www.ripoffreport.com/reports/yodle/internet/yodle-yodle-sets-up-their-program-to-charge-small-businesses-for-web-traffic-they-would-g-1139723. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content
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