SUBMITTED: Monday, February 26, 2007
POSTED: Monday, February 26, 2007
We have noted the recent posting by David of Central City, Kentucky. As part of our commitment to ethical business standards, quality assurance and personal service, we are attempting to assist David with enjoying his ownership. However, we would also like to take this opportunity to address the issues he has outlined in order to provide clarity to others who may visit this web site.
In the first point, David mentions that his ownership materials indicate that we had 35 resorts at the time that they purchased their ownership, but claimed that the actual amount of available rooms across the Club was limited. As of February 2007, our owners have access to 44 resorts, most of which we either developed or manage. Collectively, this represents more than 1.3 million room nights available to Vacation Club owners on an annual basis.
In points 2, 5 through 9, and 12 through 15, David discussed making reservations using his Vacation Points. Our owners may use their Vacation Points to visit any of our resorts without paying exchange fees, based upon availability of accommodations and their account Points balance. David expressed interest in staying at Shoreline Towers in Gulf Shores, Alabama. This particular resort is one in which we own a limited number of interval weeks. However, this is disclaimed in the owner kit that was provided to David at the time of purchase.
While there may be limited availability for some resorts during peak vacation times, there are still many resorts and destinations with availability at most times of the year. We encourage David to be flexible with his destination and travel dates, and to make travel plans well in advance in order to increase the likelihood of obtaining his desired dates and destinations, particularly in those resorts that are disclaimed to have limited availability. As stated earlier, with more than 1.3 million room nights available to Vacation Club owners, David and other owners have plenty of vacation options from which to choose.
David discussed our business approach and ethics in points 3 and 4, as well as the reasoning for purchasing a vacation ownership in point 17. Our honest approach and high standards have earned us the business and trust of more than 135,000 Vacation Club owners, many of whom upgrade their ownerships, recommend us to friends and family, and take frequent vacations using their Points, proving that we are indeed providing a flexible and practical product that meets their needs.
In fact, in 2006 alone, 38% of our sales came from a combination of existing owners who purchased additional Points, and from customers who were referred to us by friends or family of current owners in the Club. Contrary to David's statements, this statistic proves that our product is not only viable, but is thoroughly enjoyed and frequently used by our owners.
In point number 10, David mentions that his Points are tied to a deeded ownership. This is true. David's Vacation Points are equivalent to a deeded week at one of our resorts. The week and unit number that is assigned is for inventory purposes to ensure that we are not selling more vacation interests than we can legally deliver. However, the Points can be used to vacation at any Bluegreen resort, based upon availability. This flexibility is what sets us apart from many other traditional timeshare offerings.
As point 11 of David's posting implies, we try to do everything possible to make sure that our owners receive the service and attention that they expect and deserve. In fact, owner surveys conducted by an independent market research company consistently rank us very high in the areas of customer service and overall satisfaction. This is further evidenced by our high percentages of repeat purchasers (upgrades) and referral business.
Points 16 and 18 discuss the annual maintenance fees for David's ownership. As is the case with most timeshare products, maintenance fees are assessed annually and cover, but are not limited to, resort upkeep, housekeeping and repairs. Payment of maintenance fees by all owners is very important to the continued success of the Club, as they help keep our properties in top-notch condition.
Club Dues cover operational expenses associated with ownership including, but not limited to, reservations, accounting, management, our owners' magazine, and annual dues to a vacation ownership exchange company. The fact that these expenses are associated with vacation ownership is clearly disclosed at the point of sale. We would also like to assure David that, as a public company, we are in full compliance with all taxing regulations.
Points 19 and 20 address our willingness and ability to assist owners such as David. We have worked, and continue to work diligently to help him better understand and enjoy his ownership. Contrary to David's statement, he is not being ignored. However, he has been very resistant to any offers of assistance, preferring instead to post not only factually inaccurate comments about our company and product, but also comments that reflect poorly on him.
Our efforts to assist David include multiple instances in which we made contact with him to offer a variety of reservation options, none of which were accepted. We make every effort to comply with all applicable laws, to practice ethical business standards and to earn and keep the respect and appreciation of our owners. In turn, we deliver a product that has brought a great deal of enjoyment to thousands of families throughout the U.S. and abroad.
We sincerely hope that David will come to this realization and accept our offers of assistance.