Trailers Plus advertises a lot on Craigslist. Prior to the Superbowl 2010, they began running the following ad:
TO CELEBRATE THE 44TH SUPERBOWL WE ARE PUTTING EVERY TRAILER IN STOCK ON SALE $100 ABOVE COST
EVERY ENCLOSED TRAILER, DUMP TRAILER, AND OPEN UTILTIY TRAILER IN STOCK ARE ON SALE
>>>NEW 6 MONTHS SAME AS CASH FINANCING AVAILABLE<<<
Their website and Craigslist ads always show a MSRP and "their price" for the trailers. When you visit their lot, the price sheets on the trailers use the words "sale price" for the everyday prices they charge.
So before going in this time, I called to find out what the price would be on the 14foot trailer I wanted, for $100 above cost should equal a very easily rendered price. Mike's response was, "we can make you a great deal when you come down". Why would I want a "great deal" that would have to be negotiated when they are offering $100 above cost? The initial price they quoted me when I got to the lot, was to take $100 off the price on the sticker/website. Long story short, the sales guy, after calling his general manager who made the ads, would not honor the price, nor tell me the cost of the trailer and then began telling me the sale was only on some trailers, not all, it was for a cash price, not financing etc etc. I have a saved copy of the original web ad they posted, because the sales guy said they were going to pull it down as I was leaving the lot.