• Report: #286756

Complaint Review: Direct Buy, UCC Total Home , Next Level Marketing Owner Karuna Talwar Et Al

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  • Submitted: Monday, November 26, 2007
  • Last Posting: Wednesday, April 04, 2012
  • Reported By:kenosha Wisconsin
Direct Buy, UCC Total Home , Next Level Marketing Owner Karuna Talwar Et Al
905 Lakeside Drive Ste 7 Gurnee Illinois 60031 United States of America

REVIEW: DirectBuy commitment 100% member satisfaction. DirectBuy recognizes that complaints posted on Ripoff Report (true or not) are issues that need to be addressed and if handled correctly can be valuable learning opportunities. Merrillville Indiana
*UPDATE: DirectBuy recognized by Rip-off Report as a safe business service. DirectBuy pledges their commitment to Rip-off Report Corporate Advocacy Program. A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. Direct Buy found to be the largest consumer buying club of its kind. Rip-off Report Verified Safe


2Author 3Consumer 0Employee/Owner

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Rip-off Report REVIEW:

EDitor’s UPDATE: Positive Rating and Recognition has been given to DirectBuy for its Commitment to Excellence in customer service.

Rip-off Report’s investigation of DirectBuy uncovers an ongoing commitment to total client satisfaction. This means that clients can expect the company will always work towards finding a mutually satisfactory resolution to any complaints or concerns in the past, present or future. DirectBuy pledges to help members and guests realize their dreams through exceptional customer experiences and unparalleled savings, service, and selection.

The Rip-Off Report Investigation revealed a demonstrated commitment by DirectBuy to providing excellent customer service and resolving customer issues. They achieve this through several means, including a recent partnership with customer service experts to actively survey their members and guests and make changes that improve their processes and ensure a uniform exceptional experience for every customer. To address the most common concerns, DirectBuy recently started offering free trial memberships at participating club locations, as well as additional tiers and terms of membership to meet a broader range of household budgets.

The Investigation also showed that DirectBuy members are renewing their memberships at record rates, indicating members are still very satisfied with the value they receive through DirectBuy’s home furnishings and home improvement products and services. DirectBuy is one of the largest consumer buying clubs of its kind, and we are convinced they are dedicated to using feedback from customers to continually improve their policies and procedures.

One DirectBuy executive explained about their many changes stating, “We have a team of service support specialists available specifically to address concerns from members and guests who visit Rip-Off Report. We want to ensure that their experiences with DirectBuy are positive, whether they join or not." Should you require this assistance, please contact them at DirectBuyHELP@directbuy.com Provide your name, the date of your issue, and the name of the location you visited. If you are a member, please include your member number if available.

Given DirectBuy’s commitment to excellent customer service, they were alarmed by some of the complaints lodged with Rip-off Report. Rip-off Report found that most complaints about DirectBuy were made by non-members who were critical of the cost of membership and the policy that a decision about membership must be made the same day of the open house visit. The policy is there to protect the manufacturers. It ensures their confidential pricing cannot be used by non-members to negotiate better deals with retail stores, thereby protecting the best possible pricing to members. The policy has not changed, but as stated above, new tiers and terms of membership are being offered at participating club locations

DIRECT BUY recognizes that complaints posted on Rip-off Report (true or not) are issues that need to be addressed and if handled correctly can be valuable learning opportunities. With the feedback generated by Rip-off Report’s Investigation DirectBuy has made the necessary organizational changes to allow their members a more streamlined approach to problem resolution and a total overall commitment to customer experience. As one senior executive stated, “We have learned that even the most committed companies can make mistakes, but if you really pay attention, you can learn from them. We’ve adjusted policies to please both members and manufacturers, and we hope that anyone who has further suggestions on how we can improve our services will contact us with their ideas.”

In summary, after our investigation, which included discussions with DirectBuy Senior Management, Rip-off Report is convinced that the company has been and is committed to quality delivery of services resulting in total client satisfaction.

Read about DirectBuy .. see their websites and the services they have to offer.

Read more about DirectBuy’s Commitment to Excellence and Total Consumer Satisfaction and why consumers should feel safe, confident and secure when doing business with a member of Rip-off Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. ..yes, a long name for a program that does a lot for both consumers and businesses alike.

Read about Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program,..A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. this program works.

===================== NOW TO THE ORIGINAL REPORT THAT WAS FILED

===================== Direct Buy - UCC Total Home, Next Level Marketing Owner Karuna Talwar Et Al Misrepresentation of Services.. No cheaper than retail, save your FIVE THOUSAND DOLLAR MEMBERSHIP FEE. Gurnee Illinois

On 11/21/2007 my fiance' and I had the unfortunate "pleasure" of attending an open house at Direct Buy of Gurnee IL. High pressure sales tactic revealed at the end of a bogus video presentation stating that you had to join that day or never! Cost to join this club is 5600$ and the purported benefit is that you'll never pay retail again.

The following day being Thanksgiving, my fiance' and I could not shop at the wonderland that is Direct Buy until 11/23/. We shopped for some digital camera equipment and golf clubs/accessories. Direct Buy Gurnee was the same price if not higher ( due to handling / shipping fees & taxes ) than the retailers surrounding their showroom. THIS IS A TOTAL SCAM!!!! They lure you in telling you everything verbally, showing you advertisements from local retailers ( like a best buy ad. ) and what the price you would pay from Direct Buy vs. the ad would be. Horrible ethics and morals at play here folks.

I am attempting to get my $1400 refunded and contract terminated so that Im not paying a montly installment loan to them for the remainder. I stated my intentions in writing to the owners ( Karuna Talwar & Suku Talwar ) on Sunday 11/25 but have not seen or heard a response. I contacted the corporate offices in Merrilville IN but got little help. They hide behind the " well sir, these are independent franchises and we have nothing to do with them " song and dance.

Save yourselves, they have nothing to offer you. Retail big box stores are no longer operating on 40-60% margins, its a thing of the past. Don't believe me, check them out, most are public companies. You can probably beat the Direct Buy Price at any walmart, sams, home depot, circuit city, best buy, etc. without even haggling.

Bugsy kenosha, Wisconsin
U.S.A.

This report was posted on Ripoff Report on 11/26/2007 9:48:53 AM and is a permanent record located here: http://www.ripoffreport.com/tv-advertisements/direct-buy/review-directbuy-commi-339e8.htm. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report.

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Updates & Rebuttals

#1 Update By Author

Fee Refunded- still a scam!

AUTHOR: Bugsy - kenosha (U.S.A.)

After faxing another letter today I was contacted by the mgr ( Pam ) who indicated that she would terminate my contract and send me a refund check as soon as they received back the welcome packet that I left with along with the original contract signed on the cancellation block on back of the form. I'll assume everything will transpire smoothly at this point.

Bottom line, after shopping through a multitude of their "catalogs", there is nothing they have to offer that you cannot buy for the same price or less at any retailer on planet earth. The pricing that is shown to you is MSRP ( like anyone on Gods green earth sells at msrp ) and then your direct buy price which is same as retail big box. Also, do not let them swoon you into believing that you are going to be able to buy high end items such as rolex, coach, louie, etc... THEY DONT HAVE IT... not to mention those companies would never participate in such nonsense, they don't need to. In case you haven't noticed, high end retailers are actually showing HUGE profits... they don't need any help.

The funny thing was when I asked about getting quoted out granite counter tops one of the girls in the office dropped the ball and told me that they received the quotes from a merchant in my home town ( initials are LPI )... this is a factory direct company and I can buy at the same or better directly from them walking in off the STREET!!

The whole thing is a scam, I challenge ANY direct buy on the planet to get me a quote that I can't beat.... that is from anything that isn't exclusive to them from their ultracheap low end crap vendors... OHHH, did I let another secret out of the bag there? Sorry!
Good Luck america, don't get taken

Bugsy
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#2 Consumer Comment

I completely Agree...

AUTHOR: Brian - Gurnee (U.S.A.)

In addition to the high membership fee and prices near retail at most other stores selling the same products... This company hires people to sit in at the open house to make it look like more people are interested in purchasing a membership. These people also eavesdrop on consumers conversations and even signs up for a membership in hopes to lure other people into purchasing one. I know this because I have been to a couple open houses at the Gurnee, IL location and I have seen the same lady there at both open houses. I even asked a friend to go to an open house in which I gave him a description of the lady and he also confirmed she was there as well.

That's way too much of a coincidence. Plus, why would the lady sign up for a membership at every open house? How many memberships do they allow a person to have?

The owners of this company have shady business practices and are profiting from the misfortunes of it's members. The Talwar's (owners) have multiple homes in Gurnee, one of which is in Hunt Club Farms (A sub-division with homes ranging from $800k to millions of dollars each) and they do not need to be taking advantage of people like this. If the membership is worth it, than people will sign up. They should not be allowed to pressure people into buying a membership in which they cannot come back to get a membership for 7 years if not purchased that day.
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#3 Consumer Comment

What does that matter??

AUTHOR: Agent J - Gurnee (U.S.A.)

What does it matter how many homes the owners of this company own or where they are located? That sounds a little spiteful, or maybe just envious. Invest your money well enough, and someday maybe you can own a nice home for yourself, as well.
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#4 Consumer Comment

Their selection of products is really great

AUTHOR: Jon - Ft Lauderdale (U.S.A.)

We spent hours just poring through the catalog in the showroom
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