I HAVE NO REASON TO DEFEND LOCAL AD LINK ..... BUT LET'S TALK OBJECTIVE TRUTH OKAY .....I have personally used google ad words and it is VERY expensive with questionable results - and that's not anyone's fault necessarily. But to say that Local Ad Link (LAL) is expensive it unfounded and ridiculous and an illegitimate and misguided entry. Regardless of whatever the truth is about LAL, it is not expensive. I have friends who spend thousands of dollars monthly on google adwords and their category isn't even a popular one. I have worked in the field of advertising for over a decade and that entire perious included internet advertising, beginning with Verizon's Superpages.com. Results from advertising are not gauranteed - PERIOD. It's only when an uninformed and/or greedy presenter makes claims they shouldn't, that things become unscrupulous. NO ADVERTISING COMPANY CAN GUARANTEE RESULTS SO WAKE UP! No matter who you are talking about...verizon, google, yahoo, the NY Times, ETC., there are people who get good results, great results, and terrible results. The advertiser is entering at his own risk and has no one to blame unless he wants to blame himself. The same is true for LAL - some obviously get great results or they wouldn't be taking time to type out long emails saying so..... and some get minimal results. This is NO different than any and ALL advertising sources - ALL. Get over it man. I challenge you to do your research honestly and thoroughly as some claim they have done .... don't trust them or me.... do you own! On this site or google, type in wal mart, verizon, yellowpages.com, yellowbook.com and any major co. you can think of and you may find dozens or hundreds of complaints against them. Does this make them a scam? Remember, there are competitors behind some of the complaints on here and for all successful companies.