Report: #929700

Complaint Review: Sonny Benudiz Keller Williams Studio City, CA 818-461-5302

  • Submitted: Mon, August 20, 2012
  • Updated: Wed, November 14, 2012
  • Reported By: Richard Hauer — Kalispell Montana United States of America
  • Sonny Benudiz Keller Williams Studio City, CA 818-461-5302
    4061 Laurel Canyon Blvd
    United States of America

Sonny Benudiz Keller Williams Studio City, CA 818-461-5302 Beware of Sonny Benudiz Keller Williams Studio City ripped me off Internet

*Consumer Suggestion: choosing a listing agent

Show customers why they should trust your business over your competitors...

Is this
Ripoff Report
About you?
Ripoff Report
A business' first
line of defense
on the Internet.
If your business is
willing to make a
commitment to
customer satisfaction
Click here now..
Stay far away from Sonny Benudiz Keller Williams 818-461-5302 Studio City 4061 Laurel Canyon Blvd, CA 91604. Do not do any transactions with this guy. He'll tell you anything that you want to hear and try to take your money. See all of the other negative posts about him and look him up on the CA state attorney generals web site. Please also complain to Keller Williams and maybe they will get rid of him.

This report was posted on Ripoff Report on 08/20/2012 07:06 AM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

Search for additional reports

If you would like to see more Rip-off Reports on this company/individual, search here:

Report & Rebuttal
Respond to this report!
Also a victim?
Repair Your Reputation!

Updates & Rebuttals


#1 Consumer Suggestion

choosing a listing agent

AUTHOR: tampabch1 - (United States of America)

Two of the biggest mistakes home sellers make when choosing a listing agent are selecting an agent solely based on:

    Highest List Price for Your Home

    Lowest Commission

At first glance, a seller might say, "What? Are you nuts?" Because sellers want the highest possible price and to pay the least amount of commission. But those two criterion have very little to do with hiring a competent agent and, in many instances, are completely irrelevant. Let's look at why.

The Highest Suggested List Price

Agents can't tell you how much your home will sell for. That's a fallacy. A listing agent can show you comparable sales, pending sales and active sales. But YOU choose the sales price and a buyer will tell you if the price is right.

    To get the listing, some agents distort the truth.

    Since agents can't guarantee your sales price, the listing agent who suggests the highest price is probably untruthful. Ask the agent to show you numbers supporting that suggested list price. They probably won't have them or the home sales will be located in a different neighborhood.

    Look for a listing agent who gives you a range.

    There is always a price range. It might be apart $10,000 on the low-end versus the high, or the spread might be greater. Many factors determine the range, among which are location, temperature of the market and improvements.

    Pricing is an art.

    The best time for an offer is within the first 30 days on market. If the home is priced right, you'll get an offer. If it's priced too high, you might not get any showings at all; buyers will shun your home and you'll eventually end up reducing the price, leaving buyers wondering what's wrong with your house.

Should You Choose an Agent Based on Commission?

Real estate agents are not equal; each is unique. Remember about 10% of the agents do 90% of the business. Each has their own marketing techniques and advertising budget. By choosing an agent with a large advertising budget and company dollars to match it, you will gain greater exposure to the largest number of buyers, which is ideal. Reaching greater numbers of buyers equals better chances of a good offer.

    Why would an agent willingly work for less than competitors?

    There is always a reason why a broker or real estate agent would discount a real estate fee. Sometimes it's the only way the agent feels it's possible to compete in a highly competitive business, because the agent can't stand apart from the competition on service, knowledge or negotiation skills.

    If the sole benefit an agent brings to a table is a cheap fee, ask yourself why. Is the agent desperate for business or unqualified? Do you want to work with a desperate agent?

Sometimes full-service agents will negotiate a lower commission under special circumstances such as:

    You're buying a home and selling a home at the same time, giving both transactions to one agent.

    You're willing to do all the legwork, advertising, marketing, and pay for expenses related to the sale.

    You promise to refer more business to the agent, which would result in multiple transactions.

    You're selling more than one home.

    You don't have enough equity to pay a full commission.

    The agent accepts you as a pro bono case.

    The agent will lose the listing unless she matches a competitor's fee.

    The agent wants the signage (exposure to traffic) over charging a full commission.

If you are interviewing agents who offer similar services and can't decide between them, ask to see a track record of each agent's original list price and final sale numbers. Odds are the lowest-fee agent will show more price reductions and longer DOM. The difference between an agent who charges 5% and 6% is 1%. Ask yourself how you come out ahead if your price ends up being reduced 2% because you chose a lower-fee agent who could not afford to actively market your home.

    Tip: If your home is located in a hard-to-sell neighborhood, hire an agent who lives in the neighborhood / sells homes in that neighborhood. Don't hire an out-of-area agent who can't adequately tackle the challenge without first-hand knowledge of the area.

Importance of Agent Marketing

Beyond the expensive car or fancy clothing, a good listing agent lives and dies by marketing. Because marketing sells homes. Ask to review a complete copy of the agent's marketing plan. Precisely, what is the agent going to do to sell your home? Here is the bare-bones minimum you should expect:

    Professional signage, including agent's cell phone number.
    Daily electronic monitoring of lockbox access.
    Follow-up reports on buyer showings / feedback to the seller.
    Broker previews.
    Incentives for broker / office previews.
    Staging advice.
    Weekly advertising in major newspapers.
    Advertising in local newspapers.
    MLS exposure with 8 to 12 professional photographs.
    Virtual tour.
    Distribution to major Web sites.
    Four-color flyers.
    Financing flyers for buyers.
    Minimum of 2 open houses, providing its location is a candidate.
    Direct mail to surrounding neighbors, out-of-area buyers / brokers.
    Exposure at Board of Realtor meetings.
    Feedback to sellers on buyer sign calls and buyer showings.
    Updated CMAs after 30 days.
    E-mail feeds of new listings that compete.
    Updates on neighborhood facts, trends and recent sales.

Remember, no single tactic sells homes. It's a combination of all those methods that sell homes.

Characteristics of a Good Listing Agent

Here are some of the characteristics sellers say they want in agent:

    Experience. Let new agents learn the business on somebody else's dime.

    Education. Ask about degrees and certifications.

    Honesty. Trust your intuition. Your agent should speak from the heart.

    Networking. This is a people business. Some homes sell because agents have contacted other agents.

    Negotiation skills. You want an aggressive negotiator, not somebody out to make a quick sale at your expense.

    Good communicator. Sellers say communication and availability are key.

Finally, ask for a personal guarantee. If the agent won't guarantee performance and release you from a listing upon request, don't hire that agent.

 Elizabeth W is a Broker-Associate in California.
Respond to this report!
Ripoff Report Recommends
ZipBooks Accounting Software

Advertisers above have met our
strict standards for business conduct.