• Report: #1093982

Complaint Review: 180 Fusion TRUSTED BUSINESS | Ripoff Report Verified™ …businesses you can trust. 180fusion created thousands of successful search engine marketing campaigns; managed millions of digital spend, helped clients increase sales driving qualified traffic in a profitable way. 180fusion Named #176 on Inc. 500 List of Fastest Growing Private Companies.

  • Submitted: Wed, October 23, 2013
  • Updated: Fri, December 19, 2014

  • Reported By: OCR Solutions, Inc. — Burlington Vermont
180 Fusion
27702 Crown Valley Parkway, Suite D-4 221 Ladera Ranch, California USA

180 Fusion TRUSTED BUSINESS REVIEW: 180fusion Focus on Customer Adoration: 180fusion concentrates on 100% customer service, satisfaction. 180fusion implemented strategic changes ensuring attention to Voice of Customer; continually improving customer experience. Los Angeles, California; Draper, Utah.
*UPDATE: Recognized by Ripoff Report Corporate Advocacy Program as a safe business service. 180fusion pledges to continually resolve any consumer issues. Feel safe, confident, & secure when doing business with 180fusion, recognized by Ripoff Report Verified™ as a safe business service..

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EDitor’s UPDATE: Positive rating and recognition has been given to 180fusion for its dedication to excellence in customer service.

Ripoff Report’s discussions with 180fusion reveal an ongoing focus by the company to total client satisfaction. This means clients can expect 180fusion to seek a mutually satisfactory resolution to any complaints or concerns. 180fusion listens carefully to client concerns and views them as a chance to learn from past mistakes and become more efficient as a company in its services and support.

This was evident during our interview with them. 180fusion employees expressed their passion for driving success to clients. After reviewing the steps they take to ensure that every client has the best opportunity for success, we are able to confidently recognize them as a Verified and Safe business. [continued below]....
..... 180fusion offers solutions for enterprise level clients as well as for medium and small sized clients. Client teams at 180fusion are focused on optimal, positive customer results.

Additionally, we found their passion didn’t end at client success. They are also very interested in the wellbeing of both consumer and community. 180fusion Cares is a program they created to provide service, donations, and support for community projects, individuals in need, and non-profit organizations.

180fusion is Ripoff Report Verified
Ripoff Report Verified™ .. part of Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program.A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business..

The information provided in this report below is based on comments made by Micah Lauret during an on-site inspection held by a third party verification company with no biases toward 180fusion.

180fusion is a company specializing in assisting small to medium sized businesses with marketing, specifically internet marketing. Leads are acquired through affiliate partners, pay-per-click ads, etc. Any potential customers who have expressed interest in 180fusion’s services will be contacted by a representative of the company to discuss the sales process and services they offer. “The sales process has 3 components: opener, closer and consultant. We use the opener to get them excited about it, the consultant will analyze their products, and the closer will close the deal,” explains Micah Lauret, a representative of the company.


At times, a customer may not feel satisfied with the services they’ve received. “One [complaint] that I can remember was a lady with a very niche market – dog vests for service animals. She signed up and was thinking she should see better results after a couple of weeks. The service she picked was slated to see slower results (3 – 6 months). We do have services (pay per click) that provide faster results, but they cost more,” Micah explains. This particular customer was offered one month free. Additionally representatives of 180fusion spoke with her on numerous occasions to come up with alternative ways to market her business outside of 180Fusion’s services. “We helped her contact local businesses and boutiques that would probably show better results. We ultimately gave her a refund,” explains Micah. Once this complaint was closed out, the customer was satisfied. 180fusion’s follow up procedure is focused on finding results for their customers, even if 180fusion can’t provide the desired results. “They expect us to help them with their business. It wouldn’t be great customer service to press them to use 180fusion’s services if there is truly nothing else we can do for them. When we have a solution, we contact them,” states Micah.

180fusion is listed on TOP SEO’s “Top 10” list every year. To further ensure their clients are receiving the best product and services possible, 180fusion is a certified Google partner and their CEO participates in Google’s GEO roundtable committee. 180fusion also employs the use of an EXPRESS team, whose sole responsibility is to respond to customers’ inquiries in no more than 4 hours, to ensure their customers always receive answers and solutions as quickly as possible. If a situation arises where a client does not feel satisfied with the product, the team at 180fusion focuses on doing everything they can to rectify the issue and keep the customer happy. “We try to educate them on the services and find out what the real problems are. We want them as customers and we know we can help - we sometimes just need a bit more education. But if it gets to a place where there is nothing else realistic [that can be done], we provide refunds,” Micah explains.

Since receiving complaints through Ripoff Report, 180fusion has revised their reporting structure to provide more timely reports and more mentoring education. “We also instituted our ‘Voice of the Customer’ program, which really delves into the needs of our customers,” Micah states. 180fusion has also implemented a new training system for all employees who need certain amounts of credits in order to support certain products. In response to the complaints posted to Ripoff Report, Micah states, “There is one ‘troll’ out there that we think we know who it is, but he isn’t an ex-customer. He’s a competitor who stirs up all sorts of garbage just to give us a bad name. Our results speak for themselves.”

Micah and the team at 180fusion recognize the value of working with Ripoff Report. 180fsuions supports the Corporate Advocacy Business Remediation and Customer Satisfaction Program and the platform it provides for businesses and clients to interact and resolve issues. “We love it – we want people to know we are legit and that we treat customers fairly. Excitement, excellence and adoration is how we want every customer to feel,” Micah states.


"180fusion is dedicated to their employees AND their customers. Excited & dedicated employees lead to excited and satisfied customers. We’ve put a lot of weight on our customer’s comments and will continue to make it easier for us to listen to the Voice of our Customers. By putting our employees and our customers first, 180fusion expects to surpass client satisfaction until our clients literally adore us.” ~ Steve Bulpitt, COO

A comment from 180fusion’s Director of Client Relations rang true, “As we strive for excellence, we need to remind ourselves that we’re not perfect. Only by admitting that there are opportunities for improvement are we able to continue to grow and build this business.

These comments show us that 180fusion is humbled and willing to receive feedback in order to confidently drive success for their clients.


180fusion recognizes that complaints posted on Ripoff Report (whether true or not) are issues that need to be addressed, not ignored. They already created a program to ensure their clients are being heard. Whether through a phone call, email, or if posted online, 180fusion takes each comment seriously, ensuring those concerns are approached delicately and fairly. Additionally, 180fusion will continue to expand this program with their Voice of the Customer initiatives, allowing more feedback opportunities for clients. 180fusion is listening and works hard to ensure concerns are made right and improvements are in place to ensure a positive and successful consumer experience.

Overall, 180fusion strikes us as a real company consisting of real people who provide real service. Based on client reviews, they are very successful in driving customer goals. Additionally, their focus on excellence and customer adoration gives us confidence that they will do all they can to ensure a fair and reasonable solution to any issues that arise. We trust 180fusion and verify them as a safe company.

Read more about why consumers should feel confident when doing business with a member of Ripoff Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. Yes, it’s a long name for a program that does a lot for both consumers and businesses alike.

Read about Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program, a program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. This program works.

As a matter of policy, when a business becomes a member of the Corporate Advocacy Program they agree to allow Ripoff Report to contact every client who filed a complaint so they can make things right with them. In order to confirm that the complaints were resolved, Ripoff Report is copied on all responses so we can ensure that the member business did right by their customer.



180 Fusion, LLC 180 Fusion SEO Scam - Do not sign up with this company! Ladera Ranch California

I hired 180fusion (www.180fusion.com) on 4/2/2013 in order to increase my internet presence. 180fusion not only did the company not perform, they harmed my business by decreasing my Google rankings something that is evident in their own reporting. Other than giving me fancy reports they have not done any work. When I asked my account representative to show me the work that had been done, she said that its their "trademark" and she will not provide any information. In addition, 180 Fusion LLC stated that I am not savvy enough to understand their SEO strategy thus there is no reason to share it with me.  When they finally showed me a few items they stated that they worked on, I found that the content they have written was not only general but has not been published anywhere online. When my account issue was finally escalated (after 5 months) to a Customer Care Specialist she sent me a bogus report stating that they have written 71 articles, have done 270 social bookmarking (a concept she could not explain) and it goes on. Once again, when I asked for online reference websites for this work and if I can use the content again there was no response. I used an online tool to find that there have been only 2 backlinks to my website which I am not sure they were responsible for. I have this report.

180fusion has a guarantee that states when you change any key words it revokes the guarantee. My account manager suggested that I change key words not stating this would revoke my guarantee, a tactic that I assume they use with many clients. This is something that was later used against me when I complained about their service.  This company already has several complaints at the Better Business Bureau and is defrauding innocent business owners like myself who pay 6 months in advance in good faith. 180fusion harmed my business and caused me loses in sales due to their bad handling of my account and took me backwards in my Google rankings, something they said they would diligentely work on to put me in 1st place. 


This report was posted on Ripoff Report on 10/23/2013 07:36 AM and is a permanent record located here: http://www.ripoffreport.com/r/180-Fusion/Ladera-Ranch-California-92694/180-Fusion-LLC-180-Fusion-SEO-Scam-Do-not-sign-up-with-this-company-Ladera-Ranch-Cal-1093982. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

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Updates & Rebuttals

#1 Author of original report

Too little too late

AUTHOR: OCR Solutions, Inc. - ()

Dear 180fusion Team, 


Lets begin with the fact that your response is almost 1 year since I first posted this complaint. It seems that you are only responding since your customers are seeing this bad review now on SEO. Most of your efforts are spent on the internet trying to silence customers like me who have been taken advantage of by 180fusion. 180fusion as I found after getting screwed spends a lot of time creating links to make sure SEO gives the company good  rankings. Let me be clear to all prospective users of 180fusion, your company defrauds its customers. 

Telling me I had bad backlinks after taking my money is not an ethical strategy. If your company is so good at what it does then you would make it clear that there is an issue from the start. Finding these links is something that happened after 5 months of taking my money without any results. I had to pay another company to take care of this issue which they did, they found all the issues with my website right away and worked with me to fix the issue. Your company did nothing but take $6500.00 from my company. When I asked to see documentation of your efforts your staff gave me nothing. My website statistics went down instead of up after I singed up with the 180fusion scam company. 

Your writing is very elequent and professional, I wish you would use it for productive purposes. If you want to resolve this issue you can contact me and begin by returning my $6500 plus interest for giving me nothing in return. Your company makes a guarantee that is not realistic nor do your "Project Managers" have SEO knowledge. I am very curious to know if they are even Google certified. 

I put effort into this rebuttal as I really hope others do not fall into your completely unethical trap. There are no happy customers at 180fusion the opposite is true. 180 fusion customers are all in the same position as myself and very unhappy. Please do us all a favor, change your way of treating your customers or get out of this industry. 

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#2 UPDATE Employee

Clean Up Bad Links. 180fusion can Help.

AUTHOR: 180Fusion Customer Care - ()

Hi OCR Solutions, Inc.

Thank you for posting your concerns here.  Your situation is definitely concerning. We always want to help where we can.  After extensive analysis, we shared with you that you had thousands of spammy/black hat links built prior to coming to our firm.  With that knowledge, we can now address that situation and work to help you recover from your ranking decreases.

We’d be happy to work with you to remove the spam links and get your rankings where you would like them. Additionally, we’d provide a customer service credit in order to help show our commitment to you and your company’s success.  Please contact us at support@180fusion.com or 877-678-4180 x805.

Best Regards,

180fusion Customer Care

877-678-4180 x805

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