OpticsPlanet.com Optics Planet Wait times went from 29 days before ordering, to over a year after ordering

I placed several orders for items backordered around a month, in November of 2020.  I still have not recieved them, and am still waiting.  Their new delivery estimate is for January of 2022!  They refuse to swap out the items for functionally identical ones that are being sold by them now, not on backorder, at higher prices. 

They are deliberately choosing to sell to people who ordered after me, because those people are paying higher prices.  This company is ignoring an agreement they made months ago, because it suits them.  Totally unethical business, and total ripoff.  The customer service has a "not my problem" attitude, and has been completely unhelpful as the estimated ship dates keep being pushed further and further out.  This company should be avoided at all costs.