Sun Gas - c/o Semoran & Butler National - Orlando Charging $5.49/Gal when going rate is $3.29! Orlando, Florida

I understand the physics of gasoline station pricing: "The closer a station is to an airport, the higher one expects to pay for fuel dispensed". I get that. Been traveling for over 30 years. 10 - 15 cents a gallon more than average around town is tollerable and expected, but Sun Gas exceeds reasonable and has gone to the Dark side by "praying" upon unsuspecting tourists and business travelers by gouging them for $2.00 more per gallon than the average going rate! This Sun Gas station has NO curb side sign with Gas prices displayed for passing motorists,... just figured they were in the middle of changing the signs and paid no more attention. Barely glanced at the tiny pump display before inserting the nozzel and setting it for a fill-up. Going over the days events in my mind I did not notice anything wrong until glancing at the Dollar signs dinging away and beyond $67 for only 12 gallons,...higher than a fill-up had ever cost for this vehicle when prices were near $4/gallon! I stopped the flow, looked at the pump display carefully and saw that I had been duped! Initially I thought it a mistake or that I was imagining this blatant display of greed, so I checked the other pumps first and they all read $5.49. I shut the pump off immediately and entered the store to complain. The young kid behind the counter just shrugged and said it was "because they were close to the airport". I stated that I was sure not to be the only one to complain, to which he answered "no". I told him I was going to report them to the Better Business Bureau or something. No response,... no emotion. Here's their trick: The pump's numeral "5" looks very similar to a "3", so that you just don't notice or maybe not believe your eyes until you see the dollars skyrocketing! You've been "had", or rather "Gassed" in this case.