TOTAL WINE AND SPRITS LOCATED ACROSS THE US THIS COMPANY DRAWS CONSUMERS IN WITH DECIEVING COUPONS THAT IN SMALL PRINT ONLY ARE ONLY GOOD ON THERE CRAPPY WINE,BEER AND OTHER LESS THEN PAR ALCOHOL. DECEPTIVE COUPONS, THE OLD BAIT AND SWITCH GAME.. phoenix Arizona

 Full disclosure, I work for Total Wine as a cashier. That being said, On a daily basis, I deal with the problem of some customers not reading the fine print. After I explain the terms and apologize for the misunderstanding, most of these people take accountability and admit it was their fault for not reading the entire coupon. There are some who do not, and get very angry. Since "terms and conditions" and "fine print" have been around for decades, I'd say it's safe to say that any consumer over the age of 21 definitely knows very well that they are commonly used by any company offering discounts or coupons. If companies were forced to put the terms and conditions in regular sized font, the coupons would be the size of a regular sheet of paper and very unsightly due to no room for styling. Usually the discounts offered are in red, and the largest font on the coupon or ad. The terms are small since there's usually more than a few words to include. Yes, the discount is what grabs your attention, that's a very basic marketing strategy. If a customer decides not to read the terms and see if the discount is worth their time or applies to what they want to buy, that is unfortunately on them. Total Wine does not have their own brand of anything, except licenced items that would include things like gift baskets or gift type items. What they do have (besides a huge selection of national brands) is a long list of wines, spirits and beers whose wineries/distilleries/breweries partner with Total Wine. This partnership gives Total Wine (and customers) an amazingly good price in exchange for exposure in the form of preferred shelf space, recommendations and advertising. This is important to these smaller companies because they can't necessarily afford the millions of dollars in advertising campaigns that the major players can. They have a great product but are largely unknown to most. What constitutes a good product? The fact that you've seen a commercial? The fact that it's in every grocery store across the nation? No, not at all. In many cases, it's those "national brand" products that are inferior, but people buy them because they know the name. That's not always a good reason to buy something. I silently laugh in my mind anytime people buy certain wines, especially if it's buy the case, because I know it's terrible wine and they are fooling themselves with the well known name. I could easily rattle off ten wines that are far better and usually cheaper, but it's not my place as cashier to do that unless asked for my opinion. Total Wine offers many different coupons at different times, and sometimes they apply to all brands. The only wines that are never discounted are the ones that the price ends in "7". These wines are sold just over cost and for that reason are not discounted. This exclusion is alnost always slightly larger than the other terms and in sky blue font as to be seen easier. The exception to this is when a manufacturer has a sale going or coupons, they honor those.