This is not a very helpful report to me, and I came here to mention my view.
I am a site administrator, developer and marketer. My task is to do the things necessary to prove that my company (a manufacturer of direct to consumer goods) is trust worthy and has the best interests of our customer in mind. One of the companies whom I was considering was the WOT community seal.
This seal is not cheap, and it opens us up to the comments of users on the WOT. At present we are under the radar enough to not be noticed one way or the other.
As I compare other security and site seal solutions on thing I notice that stands out about the WOT Seal is that it is indeed powered by a community, and therefore it's approvas must therefore be more relevant than an automated software check. It seems to me that it is the "big stick" that amazon and ebay holds over their vendors.
Now hold on, I'm not done yet...
This is an important issue to my company because our reputation is on the line. There are less riskier things we could do then subject ourselves to community comments, but this might be the most trustworthy thing we could do as a company. It might help us prove that we are indeed who we say we are, we indeed honor our commitments, and we do indeed do what we say.
So I have been researching a number of these "seal" companies based on the criteria that is important to us as a company.
The weird thing is this: I can not find actual evidence to back up a claim one way or the other.
For example, this report makes claims about consumer privacy issues, but it is no different than the types of data raping that Google does to it's users on a daily basis (especially with the toolbar). They do it to "provide better search results" but than on the other hand WOT does it to "provide a safer internet". The collection of consumer data is nothing new *yawn*. Companies have been doing this since the beginning of the internet the moment that Log Files were analyzed. So it's more sophisticated now. Right. Time marches on.
The compiled user data is probably only useful to themselves. I get that they could probably sell it to someone, but logically who would be in the market for such data? The Government? Seems like Google would be a better source for that, and they could just subpoena it.
The way they seem to make money is by offering business that need to be recognized for trust a way to be accountable. I am not saying that's the best way, but it is A WAY. They want a good chunk of money from my company on an annual basis to be able to subject ourselves to the community of users.
That is the "scheme" of this business as far as I can tell. The users are being monetized and their content used. But to me this seems no different than other sites that are mostly built on user contributed content. Think Google, FaceBook, Twitter, etcetea.
So I cannot find any supporting evidence either for OR against this company. I don't find this report useful because I do not see any supporting documents, system reports. log files, or legal documents. All I see is someone who is mad at a specific company for actions that all the big internet players engage in. I am not saying that it's correct behavior, but I think it's a little naive to believe that the WOT is the only company leveraging user contributed data, and specific fingerprint data along with identity data.
Can you explain exactly what happened to bring you to this level of anger about the company? I find it hard to believe that the privacy issue is the issue that is really making you upset.
Maybe if you revealed the exact source of your frustration, that would provide the evidence I need to make my decision (and probably many others). Ranting about the use and sale of user data won't cut it. I find it hard to believe that you are taking this on as a social issue. I think something happened that lead you to this conclusion and you are not telling us what it is.
Here is the ONLY evidence I have found (positive or negative):
For information sake, a google page rank of 6 is super high. This is the end result of google's "importance ranking" of a site. The yahoo directory is a 7. Martha Stewart's site is a 6. (I just happened to check that earlier on an unrelated search)
Alexa Rank over three months is their position in traffic (estimated by Alexa) Google is 1, Yahoo is 4. I make sites for a living and have not gotten close to 5,148
Ans so on....
| Google Page Rank [?] Google PageRank (Google PR)
is a patented method for measuring page importance on a scale from 0 -
10, where 10 is the highest. The PageRank algorithm analyzes the
quality and quantity of links that point to a page. | 6   |
Alexa 3 month Rank [?]Alexa traffic rank
is based on three months of aggregated historical traffic data from
millions of Alexa Toolbar users and is a combined measure of page views
and users (reach). Some notes: - Subdomains are not measured.
- Rank value is a position in the rating, so the lower value the better.
| 5,148 1,280 |
| Compete.com rank [?] Using Compete community data (toolbar), Compete calculates and estimates total traffic and rank of a sites, additionally calculating the number of unique U.S. visitors each month. | N/A |
| Quantcast rank [?] Quantcast Rank
(QR), estimates the traffic volume of a particular web site or domain.
The main differences from Alexa are that QR shows the traffic volume
directly and so far it is oriented to the U.S. market only. | 18,899 |
Netcraft rank [?]Netcraft rank is a site position in the "Most Visited Web Sites List", based on the site popularity among Netcraft toolbar users. | N/A |
| RSS subscribers | 507 (Google Reader) (feed) |
| Linking information |
| On-Page links count | 69 (nofollow : 3) |
| PR/Links ratio [?] PageRank devided by the links count (except "nofollow" links). Higher value means higher pagerank spreading with every link. | 0.0909 |
| Yahoo inbound links count | 2,120 |
| Yahoo indexed subpages count | 1,937,879 |
| Sites linking in (Alexa) | N/A |
| Del.icio.us | Saved by 585 people |