- Report: #771786
Report - Rebuttal - Arbitrate
Complaint Review: Delta Airline
Delta AirlineInternet United States of America
Delta Airline Bait and Switch Fares Internet
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"I am appaled by the "bait and switch" tactics of this online service. I spent over an hour booking a flight yesterday because the system gave me a price for the flight, allowed me to enter my credit card information and purchase flight insurance. Then, right before it processes the payment, I receive a message stating "The fare quoted earlier of $139.30 (USD) has changed. The new fare for this itenerary is $237.30. To continue your purchase click Continue. Otherwise start over to return to the Reservations input screen and select different dates and times."
I "started over" several times, clearing cookies, using different browsers. I even took a screen shot to show the price change to customer service. No matter what, the initial price and the price right before the charge would change. [continued below]....
In business, this is called a "bait and switch" and it is one of the worst and most frustrating price gimmicks. I find it interesting that businesses are allowed to make "mistakes" and customers are the only ones contractually obligated to pay for "mistakes." As a reputable business, the company should take some responsibility for the "price glitch" and honor the fares that are listed.
I will be certain to notify the public about my experience and to warn them of this unethical practice. Yes, your company is protected and may not legally obligated to honor the price until a ticket is issued, but customer service and reputation should be worth the $100 difference in pricing. For this reason, I will not do business with your company and I will warn others against showing your company patronage, as well."
Thank you for taking the time to review this complaint.
This report was posted on Ripoff Report on 09/01/2011 07:02 AM and is a permanent record located here: http://www.ripoffreport.com/r/Delta-Airline/internet/Delta-Airline-Bait-and-Switch-Fares-Internet-771786. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.
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