bedpage.com advertising Asking for personal information

I use to advertise different items with Backpage so was happy to see a new one come along, however this one is not right.

First they were asking for THOUSANDS TO advertise a small ad on their website when infact hardly anyone knows about it and there are hardly any ad in any of the areas on the site within the United States.

Then they sent an email offering Free advertising because they are so great?

When you go in there to do a free ad, the form page does not work (does not submit).  When you write to them on their "CHAT" page to tell them you are having problems, they give you a load of BS and then they say ok, in order to help and verify they need (this is a copy from their chat form).

Alright, please send us a copy of your

driving license ,

passport ,

social security number

at bedpagers@gmail.com .

We will verify your documents and will provide you the access to your account.

What kind of real advertiser requires all that information.  Sounds very fishy to me.  Did not go through with that ... sounds like a total rip off!