Report: #1049694

Complaint Review: Ripoff Report | My Lineage, Inc. TRUSTED BUSINESS | Ripoff Report Verified™ ..businesses you can trust. Commitment to customer satisfaction. Mission Statement: 100% Customer Satisfaction 100% of the Time – Swords and Shields crafted by the best swordsmith in Toledo, Spain.

  • Submitted: Thu, May 09, 2013
  • Updated: Thu, May 12, 2016
  • Reported By: MLTruther — San Diego California
  • My Lineage, Inc. TRUSTED BUSINESS | Ripoff Report Verified™ ..businesses you can trust. Commitment to customer satisfaction. Mission Statement: 100% Customer Satisfaction 100% of the Time – Swords and Shields crafted by the best swordsmith in Toledo, Spain.
    980 Buenos Ave
    San Diego, California

My Lineage TRUSTED BUSINESS REVIEW: My Lineage, Inc customers feel safe, confident & secure when doing business with My Lineage, Inc.. My Lineage's commitment to customer satisfaction. “Extremely important to honor and support our troops. Helping today's warriors find a link to their ancestors is something we take great pride in”. Commitment to Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program, ..A program that benefits the consumer, assures them of complete satisfaction & confidence when doing business. San Diego, California
*UPDATE: My Lineage, Inc. recognized by Ripoff Report Verified™ as a safe business servoce.

Show customers why they should trust your business over your competitors...

Ripoff Report Verified™ REVIEW:

EDitor’s UPDATE: Positive rating and recognition has been given to My Lineage, Inc. for its commitment to excellence in customer service.

Ripoff Report’s discussions with My Lineage, Inc. have uncovered an ongoing commitment by the company to total customer satisfaction. This means that customers can expect that the company will work towards finding a mutually satisfactory resolution to any complaints or concerns. My Lineage, Inc. listens carefully to customer concerns and sees them as an opportunity to learn from past mistakes and become more efficient as a company in the services offered and the support for those services.
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Ripoff Report Verified™ .. part of Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program. A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business..

The information provided in this report is based on comments made by Conor Coffey, Robert Wang, and Leann Pido during an on-site inspection held by a third party verification company with no biases toward the My Lineage

My Lineage is a for profit Military Heraldry Merchandising Company with a target market of Military personally. The company creates swords and family crests based upon the client’s family lineage. They work under contract and share profits with the military under the Non-Appropriated Fund Instrumentality (NAFI). Their sales process is a direct sales approach through sales people on military bases across the country.

Approximately, 90% of their business comes from direct sales and the other 10% comes from their website. In working with My Lineage, customers should expect that the company will provide the client with email confirmations. They specifically provide clients with product design review including reproduced images for approval and file tracking access for work progress, payments, questions and company contacts. At the completion of the project the company provides the client with shipping data and tracking information.

Some of the common complaints that the company receives has to do with damaged products or misspelling on products. Should that happen, the company pays for all returns, repairs, and replacement while providing shipping for returned goods. My Lineage stated they have 100% customer satisfaction guaranteed with no questions asked. Conor Coffey stated, “It is difficult to monitor or change a process until one knows of a problem. When we hear of a problem or it is brought to our attention, we deal with it in a timely fashion and always to the satisfaction of the customer.”

An example of complaints that the company has received has been when a client questioned a sales representative’s claims and cost of merchandise. All claims, questions, and concerns were explained again with the client that led to the company down grading the customer to a more affordable product package. The final approval for this was discussed with Mr. Coffey and approved. The company stated that the customer was satisfied.

Since complaints have been made on Ripoff Report, no changes have been made. My Lineage stated that they already have a 100% satisfaction guarantee with customers and they feel they make the best efforts in dealing with the customer to understand the issues and satisfy the problem. They do ask customers the reason for a problem that arises because if it is product related, they need to know in order to correct the issue. Mr. Coffey stated in regards to complaints, “We use the best materials from Spain available. We have made public all of our import records while providing them to the military for review under contract submittal requirements for their product approval. Furthermore, our sales representative’s use scripts that have been approved by the military.”

My Lineage feels it is important to be a part of the Ripoff Report Corporate Advocacy Business Remediation and Customer Satisfaction Program because it gives the company the opportunity to improve and give the best customer satisfaction possible. Additionally, it shows the company is customer oriented and addresses problems in a fair and open manner.

My Lineage’s president, Mr. Conor Coffey, believes "a successful company not only does what it promises but strives to deliver more than it promises to all customers at all times. More than any other measure, success is based on customer service and satisfaction.” My Lineage's Mission Statement of 100% Customer Satisfaction 100% of the Time demonstrates the full commitment My Lineage has to customer service and satisfaction. Mr. Coffey informs Ripoff Report that My Lineage looks beyond his own industry for examples of superior customer support and models My Lineage's approach to the very best of the leaders in any industry, looking to the likes of Amazon and Zappos. By always putting customers first, each and every time, only good things can happen for the customer and for My Lineage, Inc. So it has been and Mr. Coffey hopes to maintain My Lineage, Inc. as a successful enterprise far into the future.

Positive feedback the company receives such as the following unsolicited testimonials:

“I really enjoyed working with My Lineage. If we had a question, they were quick to answer it, and there weren't that many questions just follow ups on what my husband was told. It was one of the easiest companies to do business with.” -Rebecca, Camp Pendleton.

“This is the second time I’ve ordered from your company. I recommend you to everyone!” -Tim, Fort Bliss

“It’s been a very good investment on my part.” -Ben M.

“I like your company and its products.” -Vince, Keesler AFB

MY LINEAGE, INC. / Statements from the President.

We aspire to 100% satisfaction 100% of the time. A lofty aspiration certainly but one must aspire to the highest level of performance to ensure one is always striving for improvement.

My Lineage, Inc. is committed to providing its customers with excellent products and peerless customer service. My Lineage has dedicated Customer Service Representatives but the fact is everyone at My Lineage is involved in and has a stake in Customer Service - from the entry level person to the President.

My Lineage, Inc. is committed to providing its customers with the best products available:

• Our Family Name Histories are resourced from the foremost Family Name History companies in the world, several of whom are long established in Europe

• Our Swords and Shields come from the #1 sword manufacturing city in the world: Toledo, Spain

• Our Sabers are made by the #1 saber manufacturer in the world: Weyersberg, Kirschbaum and Co. (WKC) of Soligen, Germany

• Our embroideries and banners are all hand crafted, hand stitched and custom made to order from the finest materials available

• Our rings are custom made in the USA and hallmarked 100% Sterling Silver

My Lineage, Inc. takes employee satisfaction seriously as well. Founded with a TOTAL commitment to customer service we recognize any success we may achieve will be completely due to our # 1 Resource: our employees! Employee feedback and surveys reveal comments such as this: "My Lineage provides a very positive environment to work. Opportunities for suggestions and improvements are encouraged. Conor is truly concerned about our contribution to the company and providing growth opportunities for us. He takes the time to listen and communicate with employees and with customers."

My Lineage, Inc. is also involved in the community and believes in good corporate citizenship. My Lineage supports nationally known causes such as the Wounded Warrior Project but is very closely involved with lesser known causes such as San Diego based Operation Caregiver that provides support to our troops downrange at the "tip-of-the-spear" and organizations such as Colorado based Knights of Heroes, which empowers children who have lost their fathers during military service. My Lineage believes Good Corporate Citizenship is not a choice but a welcomed duty.


My Lineage, Inc. recognizes that complaints posted on Ripoff Report (whether true or not) are issues that need to be addressed, not ignored. If handled correctly, complaints can be valuable learning opportunities. With the feedback generated by Rip-off Report’s Investigation My Lineage has made organizational changes allowing its customers and employees a more streamlined approach to problem resolution and a commitment to a great customer experience. We always strive for improvement and are eager to embrace any input or means to do so.

In summary, after our investigation, which included discussions with Mr. Coffey and many of his past and current associates, Ripoff Report is convinced that My Lineage, Inc. is committed to quality delivery of services resulting in total client satisfaction.

Read more about why consumers should feel confident when doing business with a member of Rip-off Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. Yes, it’s a long name for a program that does a lot for both consumers and businesses alike.

Read about Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program,.. A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. this program works.

As a matter of policy, when a business becomes a member of the Corporate Advocacy Program they agree to allow Ripoff Report to contact every client who filed a complaint so they can make things right with them. In order to confirm that the complaints were resolved, Ripoff Report is copied on all responses so we can insure that the member business did right by their customer ..



My Lineage, Inc San Diego California

I worked for the butt-clowns at My Lineage, Inc. and it was the worst experience of my life. They paid me to lie, but later I realized that I had a conscience. Ultimately, I was fired for threatening a sexual harassment claim against Evan, the homosexual office clerk. After I was let go, as hard as I tried, I could not shake the guilt of having deceived the fighting men and women of the U.S. Armed Services.

 The interview process was exciting. The opportunity for travel was alluring. The product had potential. However, the company chose to cheat at every chance, lie about every detail and escape their obligations at any opportunity. My Lineage, Inc. sells a product at several times its retail value. How much exactly? Let's break it down into understandable terms: It's like charging a Marine $5 for a two-liter of Pepsi. Repeat the sale 100x and it’ll add up to the cost and total profit of the average garbage unit they sell.

 The company operates like its central business philosophy was modeled after Bernie Madoff. Like Bernie Madoff, they ought to be brought up on charges of deceptive advertising, billing and collection practices – if not categorical fraud. It’s fake like that. They claim professional historians research the history of each solder’s lineage, but it’s not that specific. It’s generic like calling every blue pill ‘Viagra,’ but the end result is underwhelming and less substantial. They string the solders along by sending bogus updates by e-mail and text, which is a marketing tool so that the customer believes that something is actually happening during the seven month payment period. Let’s stop the suspense – they’re doing nothing. And sometimes – at the eleventh hour – My Lineage, Inc. will self-cancel that order at 90% completion so they can charge back the full commissions paid to the salesperson. Then, they use the money collected from the canceled order to finance new sales trips and enlist the newly enlisted in the scam; the cycle starts over. Meanwhile, the operations department works with their fingers crossed and hope that the customer doesn’t call to inquire as to why he hadn’t received the merchandise.

 What seems attractive about the deal – the shield, sword or ring – is a low-quality, low-cost product that, if put comparatively, has more in common with Section 8 than Rodeo Drive. Many of the same items manufactured by the same supplier can be purchased online for a fraction of the bloat My Lineage, Inc. adds as a premium.  Other reviews of this company show links to sites like Amazon if you have an interest in the display without wanting to pay My Lineage’s mark-up.

 In the end, I felt the experience was unimpressive. In fact, it has led to personal disappointment because I never should have manipulated the truth for a paycheck at the request of My Lineage, Inc. I see the truth very clearly now: My Lineage is bad news, and to do business with them is to do business with the devil. Their company headquarters is a house of cards built on a fault line. One day, when they have exhausted the sales talent in San Diego to a degree that they’re left with drunkards and potheads, only the oblivious will continue to solicit employment from this troupe of cutthroats.  

 My advice to the brave soldiers of America is to stay away from the golden tablecloth. My Lineage, Inc. will deceive you, manipulate you, steal from you and lie to you if you let them. The bad apples of the company are at the top of the tree, and every branch is rotten at its core. Behind the charming smiles are fangs; their owners have no souls. They are corrupt because there is no limit their greed. They do not offer any product of significant value – yet they advertise it like it’s a magic carpet ride. We all know there are no magic carpet rides, but you’ll soon be sold one if you pause long enough in front of their booth. 

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This report was posted on Ripoff Report on 05/09/2013 04:04 PM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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