Report: #901670

Complaint Review: Ripoff Report | Profit Warriors

  • Submitted: Sat, June 23, 2012
  • Updated: Mon, June 02, 2014
  • Reported By: Potter477 — Halifax Nova Scotia Canada
  • Profit Warriors
    51 Scott Street, St Catherines, Ontario, L2R 1E2
    United States of America

Profit Warriors REVIEW: Profit Warriors dedicated to complete customer satisfaction: Profit Warriors | EEC Corporation has implemented strategic changes to insure clients’ success by finding INNOVATIVE AND CREATIVE WAYS to help stakeholders [clients] INCREASE SALES, CUT COSTS and CREATE LOCAL QUALITY JOBS in the face of challenging markets, failing banks, and broken government promises.
*UPDATE: Profit Warriors | EEC Corporation pledges to always resolve any issues, feel safe, confident & secure when doing business with Profit Warriors. Recognized by Ripoff Report Verified™ as a safe business service.

Show customers why they should trust your business over your competitors...

Ripoff Report Verified™ REVIEW:

EDitor’s UPDATE: Ripoff Report Verified™ gives a positive rating and recognition to Profit Warriors for its commitment to excellence and total satisfaction in customer service.

During Ripoff Report’s discussions with Profit Warriors' executives have given Ripoff Report a written commitment to total client satisfaction. This means that clients can expect that the company will work towards finding a mutually satisfactory resolution to any complaints or concerns. Profit Warriors goes above and beyond through listening carefully to client concerns, taking the opportunity to learn from past mistakes and become more efficient as a company.

Profit Warriors’ principal, Mr. William (Billy) Lougheed, a.k.a “The Profit Warrior” has informed Ripoff Report that his personal philosophy is that Profit Warrior is not just a business; it is a name, a philosophy, and a way of life. [continued below]....
..... As a successful businessman, Mr. Lougheed feels it is critical to listen to his clients and respond properly. By always putting his customers first, Mr. Lougheed hopes to maintain Profit Warriors as a successful enterprise both now and for many years to come.

Another top executive of the company told us that Mr. Lougheed’s personal business philosophy is based on the premise that "strives to add value in its services as they understand that a successful business model is based on value-added services, and client care”. Profit Warriors’ mission statement and Trade Mark says it all: "Profit is a Team Sport™"

The information provided in this report below is based on comments made by William Longheed during an on-site inspection held by a third party verification company with no biases toward Profit Warriors.
Profit Warriors is Ripoff Report Verified
Ripoff Report Verified™ .. part of Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program.A program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business..

In an effort to acquire potential clients, Profit Warriors work mainly with face to face sales. Some of their methods include: knocking on doors, telemarketing, emails, trade shows etc. They are committed to any marketing method that will prove beneficial to their sales.


Profit Warriors recognizes that each product is unique. They promote the website which allows them to reach a vast number of potential clients by describing the types of services they are equipped to help with. Upon closing a sale, Profit Warriors provides the client with a brochure, a contract, a script, and a comprehensive list of what they will do for them.

Profit Warriors target a very specific market consumer. They practice a business to business method and focus their attention toward consumers such as existing retail merchants, people with no business experience but who wish to own their own business, “grizzled vets” who want to buy a franchise etc.

In order to advise and suggest products and solutions for customers, Profit Warriors use a specialty system called “needs analysis.” This system includes a series of questions such as: “Who are you?” “What do you want to do?” “Who do you want to become?” By obtaining the answers to these questions, Profit Warriors are able to provide a wide variety of helpful information to their customers.

When dealing with a complaint, Profit Warriors follows a specific process. First, they call the client and ask them to fill out a communication memo. Next, they report it in their system to determine a resolution. Then, they issue goals, objectives, and an action plan. Lastly, they perform a quality control inspection to make sure the correction was made.

During the course of the onsite interview, the owner Mr. Lougheed, described an instance when a client was not satisfied with the level of service they received: “The most typical complaint we receive is an ATO where the business closes and the bailiff has left a notice stating that the contents will be sold. We help the client identify a new location and, if necessary, we personally retrieve the machine and replace it for the client.”

Profit Warriors enforces a strong return policy in which ATM clients have a 30 day money back guarantee, but after 30 days there is no recourse.

When asked what he feels sets Profit Warriors apart from other competitors, Mr. Lougheed believes that focusing on good ideas and profit, rather than selling a product, allows them to be successful. In addition, they provide a unique service to their customers by increasing sales and profit, while decreasing cost.

The company mentioned changes they have seen within the company to provide the best customer service possible, Mr. Lougheed was firm in his response stating, “Hire the best, fire the rest. Customer service representatives must follow company principles or are removed.”


Mr. Lougheed was very enthusiastic about being a part of Ripoff Reports Corporate Advocacy Business Remediation and Customer Satisfaction Program. He explained, “I’m a ‘show me’ guy. I am aware of the power of Ripoff Report. I hope this program will be a positive avenue to increase profit, decrease cost, and allow clients to vent in a positive way that will allow us to mediate.”

Profit Warriors are continuously working on all aspects of their internal processes and procedures. Specifically, they are very focused on improving leadership, marketing operations, and finance.

Profit Warriors/ Statements from the owner.

?My name is William (Billy) Lougheed aka “the Profit Warrior”…and I am the owner and CEO of Profit Warriors. I would like to thank you for taking the time to review and listen to the Profit Warrior Story. Profit Warrior is not just a business; it is a name, a philosophy and a way of life for those that are fortunate enough to be alive to hear the message, make the cut, join the team, survive the training, lose some battles but continue to fight in the Financial WAR that haunts many of us. Profit Warriors’ mission is to love and appreciate your creator, love others as yourself, which translates for me as: give thanks and appreciate what I have, do no harm, reduce waist, help those less fortunate, and ultimately Fight for and invest my life, my money, and the lives of my family into things that really matter.


While the goods and services Profit Warriors offers will change from time to time, our Philosophy is simple, fight for profit. Profit is not a dirty word as many would have you believe. By my definition, profit is a command. It is a command to create abundance . You may have heard the words, 'In the beginning God…' (what?) 'created.' You may also be familiar with, 'We are made in… (Whose Image?) 'our Creator's’. I believe we were born to create, be creative to try, fail, win, and lose, so don’t be afraid of the tag line 'Profit Warrior' and don’t be afraid to work hard, make lots of money, spend less than you make, save a little, and invest the rest into others and systems that matter."

Why create abundance? When you have 'more than enough', it is easy to share, easy to give, easy to pay your taxes, easy to love, and easy to overcome adversity. In my opinion 'thanklessness' and/or 'financial hardship (a.k.a. bad attitudes) are the leading cause of business failures, marriage failures, and dysfunctions of all sorts. The solution? If you can work, get off your ass and go to work. If there is no work, volunteer your time to a worthy cause. If you are working full time, make your money work in the same manner. Invest your life (including your time, money and other resources) into things that matter. Help, work, create jobs, and re-invest your money wisely in your local neighbor who has some time and needs a hand up from time to time, as we all do.

Anyone can succeed when times are great! Everyone is your friend when your pockets are full of cash and you have 'abundance'. A Profit Warrior shines in adverse conditions. You may know some places where few will go, fewer will follow and almost all your friends would abandon you, though they might have previously promised to be your friend. While we are not perfect, Profit Warriors will most likely also let you down from time to time, but you have my promise, that when we let you down, when we drop the ball, when we screw up, or when we fail or neglect to return that call in a timely fashion, we will fix it or die trying.


One of my jobs as Chief Executive Officer of this company is to hire the best and fire the rest. While many don’t like that saying, we here at Profit Warriors know how hard it is to put together a championship team. I want to win this game called life and I need help. I want to surround myself with the best players I can find and afford. Some of you have experienced playing for team of slackers. The definition of a slacker is a person that does just enough to get by, they never give their all, never leave it all on the court, they never considering trying their best. You know what I’m talking about! Some of you have played on teams of amazingly talented, professional, high performers (in sports or business) and these people, well, they take pride in their work, they create abundance for all, and they make sacrifices above and beyond whatever is asked of them. When you're on those teams, you count your blessings and hope they don’t kick you off because you are not good enough. ?

Profit Warriors is always on the lookout for talented, gifted and wealthy 'Stakeholders' who understand this. Just so you don’t mis-quote me, wealth is not how much money you have in your pocket or in your bank account. I’ll let you figure out what wealth really is to you, but by my definition, wealth has a lot to do with the ability to create abundance in ones’ life, your team’s life and others around you.

Profit Warriors is committed to this end. We help businesses increase sales, cut costs, and create jobs. Although we do measure and evaluate our successes and failures its’ not always about the bottom line as measured by a Balance Sheet, Profit and Loss Statement, or a Cash Flow Statement.

Should you wish to become a fellow Profit Warrior in your area, or, should you wish to have a Profit Warrior in your local area help you open a business, increase sales, cut costs, create jobs, fend off people that would otherwise hurt you, laugh with enemies, cry with friends or visa versa, please look us up, call us, email us, fax us, tell us your story and I want to know what will it take for us to win your business and your trust ?

One employee states, "Profit Warriors’ installation team has expressed that they feel very confident doing their job."

Profit Warriors/ Statements from the Service Manager

Mr. Lougheed takes a personal interest in making sure systems and businesses get installed, up and working on time, on budget, as promised for the customer. I have worked for Mr. Lougheed for more than 15 years now and can say, without hesitation, he has earned the title 'The Profit Warrior'. You gotta meet him and 'go to war with him' to fully understand what I mean. Generally, he acts more like a tough hockey coach than he does a CEO. He is not always liked and I am sure he has lots of enemies, but he is respected by all the staff and our clients. He tolerates few repeated mistakes but takes time to work with and train rookie business owners and staff. He hates slothfulness, disorganization and quitters. He uses the word 'system' in almost everything he does and every part of his business, which gets annoying at times. He demands the best for his clients while requiring them to pay as little money as possible to, according to him, 'Help them stay in business and make more money for themselves.' This is a fight in and of itself. He hires and fires team members decisively and we have had moments where I felt like quitting and /or I thought he was going to fire me! All that being said, he is loyal, dedicated, and patient. Mr. Lougheed has a purpose, passion, drive, and a vision for the future like I have seen in no other.

In conclusion, you really gotta meet this guy in person to do him justice. Mr. Lougheed is exactly the type of person I would want by my side when tough times hit. During the good times he makes plans, plans, and implements more plans, a.k.a. Ideas, to prepare for the tough times, which I guess, isn’t a bad thing to do.

Note 1: It always gives me great pleasure to speak with and reminisce with some of my many ATM customers (now many years after the initial ATM install) to see and review their audited financials with them which demonstrate their business equity has grown and they are still making substantial profits daily from transaction fees and technologies I personally installed more than 12-15 Years ago!

Note 2: Some of the stuff Mr. Lougheed comes up with is nothing short of brilliant! I have seen many businesses that should have failed be 'picked up by the boot straps' with what seemed like, at first anyway, stupid little ideas, but then those stupid little ideas resulted in huge windfalls. So yes, I have come to trust Mr. Lougheed’s decisions, though not always popular at the time he makes them.

Note 3: I am Proud to call myself a fellow Profit Warrior as a result of the above.

Ripoff Report was pleased to learn that Profit Warriors’ past and current approach to business is focused on its pledge to total commitment towards client and employee satisfaction.


Profit Warriors recently recognized that complaints posted on Ripoff Report (whether true or not) are customers who need to be addressed and satisfied, not ignored. If handled correctly, complaints can be valuable learning opportunities. With the feedback generated by Ripoff Report’s review Profit Warriors has made organizational changes allowing its clients and employees a more streamlined approach to complaint resolution and a commitment to the upmost in customer satisfaction.

In summary, after Ripoff Report's review, which included discussions with Mr. Lougheed, Ripoff Report is convinced that Profit Warriors is committed to quality delivery of services resulting in total client satisfaction.

As a Part of the Corporate Advocacy Program the member business allows Ripoff Report to send an email to all of those who filed a complaint in the past, letting the customer know, the member business wanted to make things right with them, .. whatever it takes to do so. Ripoff Report always monitors these emails to insure the member business does what they agreed to. The people at Profit Warriors - EEC Corporation did just that. Everything within reason.

Read more about why consumers should feel confident when doing business with a member of Rip-off Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. Yes, it’s a long name for a program that does a lot for both consumers and businesses alike.

Read about Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program, a program that benefits the consumer and assures them of complete satisfaction and confidence when doing business with a member business. This program works.

As a matter of policy, when a business becomes a member of the Corporate Advocacy Program they agree to allow Ripoff Report to contact every client who filed a complaint so they can make things right with them. In order to confirm that the complaints were resolved, Ripoff Report is copied on all responses so we can insure that the member business did right by their customer.

NOTICE: About the Report below.

Ripoff Report (((REDACTED))) some offending words and false accusations/statements because we found what was posted to be completely false. If the posting was true, there would have been legitimate proof or documentation. The claims were absolutely ridiculous. Ripoff Report was not sent any evidence for the claims the author of the Report below made. Unfortunately in this case it looks like this is a competitor of this business,as many jealous practitioners in this business (and other businesses) wrongly trying to tarnish good reputations so they can falsely help themselves to more sales resulting. As a matter of policy, when a business joins the Corporate Advocacy Business Remediation and Customer Satisfaction Program, .. Ripoff Report emails everyone that filed a complaint so the member business can make things right with them. Our program calls for the member business to err on the side of the customer. Of course, everything within reason. It is our opinion, the Report below is bogus. Ripoff Report hired a 3rd party verifier who inspected the offices of Profit Warrior and found them to be legitimate with the credentials supporting this fact.

----------------------------------------------- NOW TO THE ORIGINAL REPORT THAT WAS FILED

Profit Warriors EEC Corporation (((REDACTED))) Internet

Bill Loughheed IMHO is up to no good again.  I was contacted by one of his associates claiming to have lost money from an ATM.  She claimed her name was "TAMMY"  and called from 905-682-9040.  I have come to find out that she was lying.  Bill Lougheed sent someone to my ATM to get Serial number information later in the day.  He sent a Mr. Thibeau to the store and threatened to call the police unless he got access to my personal property.

I was forced to give him access as the store owner did not want the police to show up at his business.   As a result the store owner does not want anything to do with the ATM and I will be forced to remove it.

Mr. Lougheed ruined my business.  I will have to wait to see if he will now try and claim the location for himself.

I believe that he is trying to collect my Serial number information to try and claim the machine as his own.

I have reported this to the local police and to the online department of the RCMP.

The person who did the blackmail is Mr. Thibeault from Nova Scotia.  The numbers he provided were (902)476-3030 and 902-464-1026.  When I called the first number there was no answer.  When I called the second number the very nice lady at the other end indicated that she had no clue what I was talking about and that Mr. Thibeault was on a service call and that he should answer his cell phone (the first number).  I called the cell phone again and again no answer.  She also indicated that he had told her where he was and what he was doing but it turns out that her story was different from what actually happened that day.  I believe that she was telling the truth.  Earlier in the day Mr Thibeault claimed to work for Bill Lougheed and provided specific information that I have verified to be correct.  It would seem that they are working together.

I would assume that with a reputation as dubious as Mr Lougheed's, Profit Warriors and EEC Corporation that they would want to conduct business ethically.  Guess what he appears to be a thief by his actions like many others on the internet have claimed.

If anyone is not familiar with their game here it is.  They sell people ATM machines worth $3000 for $14K-$25K to individuals.  Do yourself a favour before giving these people any money search the internet and get the real prices of what they are selling.  They have taken a lot of money from a lot of people.  400-600 percent mark-up is dishonest enough can you imagine also being greedy enough to do what they are doing now to me!

I have no interest in making money from this but I can direct you to 3 or 4 companies that will sell you a machine for $3000 and help you get it set up.  I can forward you the info and will not give my name so you know that there are no kickbacks.  

PLEASE do not get ripped off by these people.  They have been doing it for years and it is surprising that they are still able to dupe people to this day!

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This report was posted on Ripoff Report on 06/23/2012 03:27 AM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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Updates & Rebuttals


#1 REBUTTAL Owner of company

Dean Baptista Rip off and Lost, Stolen &/or missing ATM at Treats & Treasures

AUTHOR: William (Billy) J. Lougheed - (Canada)

To the Editor of Rip Off Report, Dean Baptista (ATM competitor in Nova Scotia) and the proprietors of Treats and Treasures, aka "On the Sweet Side" (Store where an ATM was situated).

1. My name is William (Billy) Lougheed (The Rip off report-Mr. Baptista...has my name spelled wrong).

2. I am the owner/operator of Profit Warriors and we do sell and service ATMs across Canada.

3. Mr. Dean Baptista is an ATM competitor who owns and operates his own ATM business from Halifax, Nova Scotia, Canada who appears to be disgruntled as a result of our efforts to protect ours (and our investors rights) to an ATM
processing agreement we entered into with the above named store, such agreement provided Profit Warriors (and/or their assigns) with the exclusive rights to place and operate an ATM machine for a minimum of 7 years from May, 2011 until May, 2018.

4. Simply stated, we had (and still have) the right to place an ATM machine there and make money from the transaction fees resulting, pursuant that contract.

5. As a summary, the ATM works in a similar manner as any other vending machine, where we charge a fee for dispensing cash from that ATM as a convenience to the patrons coming through the store.

6. We provide merchants with several options from; Buying their own ATM, Renting it, or "FREE Placement", which allows the store owner to receive a FREE ATM machine where we, or an investor of ours, buys the ATM and shares in the profits for same, according to the agreement.

7. In this situation Profit Warriors bought, paid for and installed a brand new HY-1800 ATM machine into this store and it operated well for several months. Certain rights and responsibilities were later assigned to a third party investor and cash filler who assisted with sales, service and filling the cash.

8. As I understand the "Treats and Treasures" business changed hands and new operators took over and moved physical locations. Also, there was a period of time during that change over where we could not get a hold of anyone
at the store and the ATM was not doing transactions as far as we could tell. To make matters worse the investor assigned to that ATM machine (and this opportunity) was not responding either; however, I (and my team) had a
responsibility to continue to investigate all the same to at a bare minimum "bring some closure to the file".

9. I asked a member of our local Halifax Team (Tom Thibault) to help (and investigate) by stopping by the location, which he did. Tom reported back that the ATM was operational, however, CONTRARY TO THE CONTRACT, it was being
processed by another company (someone else had commandeered the ATM). Further to this our stickers, logos & Toll free contact numbers previously attached to the ATM were removed and NO CONTACT DETAILS were on the ATM (i.e. it was running anonymously" or, otherwise "clandestinely".

10. I instructed Tom to co-ordinate the change back of the ATM to our network so it would comply with regulations (and our agreement) and I further asked him to collect the serial number off the ATM to confirm its' identity (the ATM
serial number is located in the top part of the ATM machine).

11. After speaking with Mr. Baptista today, we have both amicably come to the conclusion that; a) Treats and Treasures (previous Sole Proprietors) are no longer operating, or if so, the agreement referred to herein should be enforced against THEM, if at all,

b) Mr. Baptista installed his own new ATM and he will be placing his stickers ON HIS MACHINE to assist with on-lookers, should they have questions, concerns, or LEADS for Mr. Baptista...(Therefore...His business is NOT "ruined" as he alleges in his report).

c) The ATM whereabouts (and business transactions resulting from the ATM machine "lost, missing and/or stolen") .... is still being investigated, however I am confident in saying it appears Mr. Baptista had NOTHING to do with its' disappearance and he has further co-operated, helped and assisted my team greatly in providing information as to its possible whereabouts.

12. As far as selling ATMs for a "dishonest mark up", as alleged by Mr. Baptista?...This statement is WHOLLY INCORRECT AND LIBELOUS. Profit Warriors gives ATMs away for FREE to qualified merchants and then resells the "turn key ATM opportunity" as an ATM Enterprise (Business Opportunity), which includes the ATM, the Location Rights, Web Access, Interac Sponsorship, Transaction Fees, etc, etc and YES, we charge a minimum of $9,500.00 for a "Turn Key ATM Business Opportunity".

13. Should a merchant wish to purchase their own ATM and do "the work", we all save time and money and in those instances we have wholesale pricing for ATMs starting from: $1,500.00 on "refurbished ATMs", $5,900.00 on "Standard models" and up to $22,500.00 on "touch screen... multi-featured kiosks" that can do all but make you a coffee. :)

14. To qualify (and DEFEND) our pricing structure...and our minimum $9,500.00, simply ask any of Mr. Baptista's ATM service providers if any of them do "FREE PLACEMENTS" and, if they do, if their agreements are violated and/or terminated, what do they charge for the losses resulting (i.e. "What is the VALUE of one ATM Enterprise Contract"). I believe you will find, unanimously, any legitimate company with an agreement to a location (which is important to investors) will sue for the losses (and damages) for the length of the term of the contract...

15. THIS contract (Treats and Treasures) paid $2.00 per transaction for 7 years. While operational the ATM did in excess of 200 transactions per month...

THEREFORE: The "VALUE" of THIS opportunity would be $33,600.00. This evaluation does NOT include additional revenues someone might be able to make with additional services...

16. Final Note: William J. Lougheed & Profit Warriors Inc-REPUTATION REPAIR- While I sometimes enjoy the "bad guy" Reputation, it is equally important to let everyone know I do CARE. Many mistake my passion for "telling it like it is" as being a "Liar", mostly because people don't like what I have to say. I am an "Operations Officer"...a.k.a. "Designated a*****e" with a fiduciary duty to hunt for truth and forward my findings to people who trust me and are on MY
TEAM. I own a firm who legally, aggressively and persistently FIGHTS for WARS for Profit for my clients and ALL stakeholders whom I have the honor to serve. I don't anticipate this changing any time soon.

16a). As far as being called a "Thief"...and taking business away from my competitors?....I cannot disagree with the inference and implication. I (and my team) regularly, fairly and legally take business away from some of our competitors. We also strike amazing unbreakable bonds of trust with others...we call them "Friendly competitors". Mr. Baptista's posting is NOT fair and it is NOT Friendly; however, I HOPE, since my conversation today with Mr. Baptista that he will remedy this for the future.

Should you ever want someone to FIGHT FOR YOU in a similar way, give me a call-email and I'll FIGHT FOR PROFIT for you also.

W.J.Lougheed, in person (905) 984-9344
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