Slide Fire.com Slide Fire Solutions Manufacturer sells for more than retailer and main parts are called accessories and extra Moran Texas

I purchased a Slide Fire Bump stock (rifle stock) directly from Slide Fire website. I figured I would buy it directly from the manufacturer. Eliminating the middleman would surely give me the best price,right. Wrong!! Slide fire.com charged me $199.95+14.95 shipping for their SSAR-15 SBS gun stock which included an allen wrench,a little slide bar and a nylon type stock.There was no recoil pad for this high end stock which in my opinion should be part of any gun stock.I decided to go online to look for a recoil pad for this particular stock,and what did I find but a site named (((competitor's name redacted))) gun parts. They were selling the exact item and model (Slide Fire SSAR-15 SBS) for $149.96+ FREE Shipping. How can this be if (((competitor's name redacted))),the retailer,is selling it less than the manufacturer by $64.99 ?

This is not the best of it.Turns out that (((redacted))) gun parts also had the recoil pad for this stock. Also turns out it is made for this particular stock and aftermarket pads won't fit. Upon learning that this recoil pad does exist, I went back to the Slide Fire site to learn that they call the recoil pad an "accessory"and was in the accessory section for $12.95+$4.95 shipping. If the recoil pad is an accessory, why wasn't the little slider and allen wrench an accessory also that came with the stock? I think the bottom dollar isn't at Slide Fire.com and every little bolt,screw or sliver of nylon will be an extra and they are smiling all the way to the bank! Any stock I have ever purchased had the recoil pad with it. I did e-mail them with my concerns,and they have not replied.