Complaint Review: Superior Gold Group, LLC / Bruce Sands / Www.gold101.com - Santa Monica California
- Superior Gold Group, LLC / Bruce Sands / Www.gold101.com 233 Wilshire Blvd Suite 400 Santa Monica, California U.S.A.
- Phone: 888-969-6465
- Web:
- Category: BBB Better Business Bureau
Superior Gold Group, LLC / Bruce Sands / gold101.com / Carl Lacey Superior Gold Group, LLC - a company to definetly not do business with - this company will take you for a ride! Santa Monica California
*Consumer Comment: Superior Gold Group is a very honest company
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11/29/2007 Heard Superior Gold advertised on 1280a.m. radio station, "The Prophetic Watch" with Ron McMullen. That day called and talked with Director of Sales, Carl Lacey @ Superior Gold Group, Santa Monica, CA. Carl FedEx overnight a packet of information to us which arrived the very next day on 11/30/2007
12/05/2007 As a suggestion by Carl Lacey, Director of Sales, I bank wired during daytime business hours money to Superior Gold Group, LLC to purchase Numismatic coins. (I still have this California bank information, routing number, and bank account #. I was told to destroy this bank information by Carl Lacey). That evening in a telephone conversation with Carl Lacey, I expressed that I did not want to sign and fill out their contract form. Carl Lacey instructed that I had to fill out this contract or they could not do business with us. I complied as instructed (as they now had our money); under duress I filled out the contract and faxed it to Superior Gold Group.
12/11/2007 In the interim, with much after thought, checked into other companies and learned the commission/fees we paid was way-out of line (commission/fees was approximately 30% (give or take) - Carl Lacey getting 10% and Superior Gold Group getting 20%). Other companies I contacted were getting commission/fees ranging between 2% and 5.5%. Contacted Carl Lacey to cancel my order; I was informed by Carl Lacey that they could not cancel the legal contract which I had signed. We never received any confirmation sheet from Superior Gold for the money sent them; called Carl Lacey and then received invoice via fax.
At some point in here, conversation with Bruce Sands of Superior Gold took place with him offering us as a matter of good will; additional gold because of us not being satisfied. Bruce Sands offered us an additional three 1/2 oz. gold coins, sending us one in January 2008, one in February 2008, and one in March 2008. However, in order to receive these extra 3 coins, we had to write Superior Gold Group a testimonial letter of satisfaction before they would send us the 3 coins. I refused to do this.
12/15/2007 Received shipment via USPS registered/insured mail. Refused to sign for the shipment; post office agreed to hold pkg. for 30 days.
During interim many phone calls learning our options...1. if refuse pkg. at post office and ship back; per contract would only get back what coins would sell for @ wholesale (auction) prices; 2. Could sign for the pkg. and then ship back and Superior Gold would keep their 30% commission/fees and charge an additional 4% restocking fee and refund the balance to us; 3. sign for the pkg. and keep it. Needless to say many agonizing, sleepless nights and our Christmas that year were extremely stressful and a blur.
1/10/2008 Went to post office and signed for the pkg. Opening pkg. discovered shipment was not complete. Invoice in package listed only quantity and description but did not have any prices on it. Called Carl Lacey and was told he would check into this...later received an e-mail from Carl Lacey stating it was a shipping oversight and the missing coin would be shipped tomorrow (1/11/2007).
1/31/2008 No shipment received of the coin. E-mailed Carl Lacey
2/02/2008 Received e-mail from Carl Lacey; he apologized saying he assumed we had received the coin and said he would get back to us shortly.
2/14/2008 No correspondence from Carl Lacey. Called Carl Lacey and was told the coin has been shipped and we should get it on Friday, 2/15/2008 or on Monday, 2/18/2008 and that he would call us back with the tracking number.
2/22/2008 No call back from Carl Lacey with tracking number and no coin received. Called Carl Lacey. Carl saying that he thought that I was calling to let him know that we received the coin (which was not the case). Promised by Carl that he will check on this and give us a call back today after 1:00 California time...never called back.
3/04/2008 Purely by luck, I happen to notice in my e-mail an e-mail titled "FedEx Shipment Notification". This was from Superior Gold stating that a shipment was scheduled to be sent on 3/04/2008, tracking # 791013957052. Superior Gold Group had never contacted me personally of this shipment. When the pkg. arrived, it was placed in my U.S. postal country mail box and the door on the mail box was not shut (we were not home during that day). I did not have to sign for the pkg. and question if it was insured. The pkg. came from California and we were always told through this whole process that Superior Gold Group in California did not handle the gold; everything would be shipped from their facility out east somewhere. Approximately a week later (give or take), Carl Lacey called to see if we received the shipment.
There is much more to this ordeal, but trying to keep this concise and to the point. I have filed a complaint with the Department of Agriculture, Trade and Consumer Protection. Please, please do not deal with this company!
Scammed in wisconsin
Pine River, Wisconsin
U.S.A.
This report was posted on Ripoff Report on 07/13/2009 06:29 AM and is a permanent record located here: https://www.ripoffreport.com/reports/superior-gold-group-llc-bruce-sands-wwwgold101com/santa-monica-california-90401/superior-gold-group-llc-bruce-sands-gold101com-carl-lacey-superior-gold-group-llc-468953. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content
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#1 Consumer Comment
Superior Gold Group is a very honest company
AUTHOR: Kwes - (U.S.A.)
SUBMITTED: Thursday, December 17, 2009
Though I have no financial interest in the company, I know the owner of this company and have done business with him more than once.
I don't know if your story is true or if you are just a disgruntled ex-employee inventing this stuff.
I do know they sell zillions of dollars in gold and deliver what they sell.
Besides, do you know how much gold went up between when you bought it and when you got it during the dates you mention???
Even if your story is true, in that time you probably made hundreds or thousands of dollars on you gold investment.


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