Report: #895992

Complaint Review: Whitening Lightning

  • Submitted: Mon, June 11, 2012
  • Updated: Sun, June 17, 2012
  • Reported By: Victor — Clearwater Florida United States of America
  • Whitening Lightning

    United States of America

Show customers why they should trust your business over your competitors...

Do not WASTE you money on their products. Everything about them seems to be cloaked in mystery..... NO physical address available on their return address,  No online reviews available at all EXCEPT for the few that have received a free sample and either blogged about it or made up something nice in return for the freebie. Certainly nothing legitimate.

 I received a Groupon discount email and thought I would give it a try, it was then I find there are numerous online coupons always available for 50 to 70% off their so called retail price...I hate that scam by itself...but all things considered, for just over $30.00 shipped you can try it. Seems like a simple idea. Pack some Peroxide gel into a pen with a brush on the end, turn a dial to feed the gel to the tip of the brush and paint it on.  Well first off the pen doesn't work. You have to turn it ten times at least to get the gel to tip, even then it barely comes out, the you paint it on at least one tooth maybe two then turn and turn again and again then wait and wait for it to slowly ooze out to the tip, paint another few teeth and so on and so on.
 It just doesn't work like it should. And then when you finally finish, set the pen down and five minutes later, there still gel slowly oozing out. It just takes WAY too long for it to make it's way to the brush period.

 If that weren't bad enough, It is probably only about 3% peroxide gel or at least some of the weakest gel available and after following every instruction and even using a hair dryer on my teeth to be sure it dries on my teeth before I close my mouth..for two weeks.. I see very, very little improvement at all. VERY POOR RESULTS!!I have used Night Effects, White strips, Rembrandt all in years past and every single one did at least twice if not ten times better than this. Even with a 14 day return policy it makes it almost impossible to see if it would actually work within that time period. By the time you even receive it at least three or four days have already passed. At any rate, I find absolutely no redeeming quality in this product at all. After two weeks there has been only the very slightest of whitening. Very POOR results, Very WEAK product. Save your money!!!

  The pen was a great idea if only it worked as it should or at least better than it does.  I would not recommend this to anyone looking for a ligitimate whitening product, in fact, if a peroxide gel is all you're after, look online. You'll find ten times the amount, far stronger for the same cost or less and  there are legitimate sites to purchase it from.
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This report was posted on Ripoff Report on 06/11/2012 03:10 PM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#1 General Comment

Msdaisy: Quite questionable

AUTHOR: InformedConsumer - ()

Perhaps Msdaisy's admitted legally blind condition prevented her from 1) following directions, 2) contacting the company in a timely manner, 3) contacting the company in an appropriate manner. 

I firmly believe Msdaily's viewpoint is unfounded. There are simply no quantifiable, verifiable facts stated, only vehement emotion. That alone makes her report suspect. I would completely discount the "This Product is a RIP OFF~" report and order the product.  

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#2 Consumer Comment

Really....This Negativity Seems Wrong to Me

AUTHOR: John S - ()

Seems like some people just have a vendetta against this company.  It seems that they did not use the product correctly and they did not really try to contact the company. Others like this product. Her facts are also wrong about the amount of HP in the product etc. Seems more like a hater who has some personal grudge etc.

First I hate the Crest White Strips. They hurt my gums and don't work well near the gum line. I have used the Whitening lightening product and found them great. The only thing is you have to dry your teeth before hand and then let it dry on. One of the girls doing a review said to use a hair dryer to dry your teeth worked! I have seen my teeth get much whiter using the Whitening Lightning products.

I also was able to get the owner on the phone - her number is listed on this page. She is really great and helped me with my order. Also when I missioned this negative stuff she told me that there are competitors and old employees who started a competing business trying to sabotage her. It seems like this first post and MsDaisy are haters who want nothing more then to try to hurt this business.

They clearly did not try to get to the owner and resolved their issues.  I did my research and found a lot of positive reviews online. Sure there are a few negatives but that is true with every product. I also can see many celebrities are using this product and they all have super white teeth. Anyway I just had to respond to this negativity as this is a great product!

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#3 REBUTTAL Owner of company

Talked to Jen at WL

AUTHOR: Cleo - ()

I saw a post from the owner of Whitening Lightning where she gave her personal cell number disputing the above post.  I called her and left a message. Same day I received a call back.

I did teeth whitening at a dental office and boy oh boy did it hurt for two days after.

Am I skeptical of this product?  No moreso than any other product on the shelf or on the internet.  They certainly have some powerful testimonials.

However, I take complete responsibility for choosing to try this product and, for researching the company before I purchased.

Yes, they list their address.  For heaven's sake, the woman gave out her cell phone number in 2012 on a post.  Here's their address:  26976 Granite Ridge Ct.  Stevensons Ranch, CA 91381  (877) 269-5454

Personally, I find the above post a bit hysterical in nature.  Not to mention overly-dramatic.  It implies a personal vendetta.

Doesn't matter. I'm intelligent enough to read between the lines of the post, evaluate the product and judge the phone call I received from WL.  I remain impressed by Jennifer for calling me back and I look forward to using the product and evaluating the results and the company for myself.


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#4 Consumer Comment

Surprisingly pleased

AUTHOR: Jc20 - ()

I decided to order the whitening lightening LED kit from their website after My friend told me she had ordered it because of a YouTube make up artist she follows was raving about it. I immediately ordered it thinking the deal was for a limited Time (it's not theirs TONS of coupon codes online The next day I got worried that I wasted 75$ on something that seemed to good to be true so I decided to look up Reviews... And almost ALL the reviews were from someone who was obviously writing a very pre scripted review For the company. I was so disheartened I even thought about calling to get my money back before the package shipped!!

But, I didn't.. I waited to give it a try. I got the product in a VERY timely manner and everything was there and in working condition (yay) so I followed all the directions to the "T" and can honestly say yesterday teeth whitened a noticeable amount in 20 mins. They advertise 3-7 shades after bleaching but honestly I think it's closer to 3 but still, that's a pretty darn impressive amount in 20 min. Which is ideal for in impatient person such as myself.

My teeth still weren't as white as I wanted so I waited a few days and did it again and this time it made a huge difference! I'm a stylist and have a client who is a dentist and even he noticed :D

Overall, I'm glad I bought the product. I did not feel ripped off at all and wish I could have found more legit unsponsored reviews online when researching my purchase. My lightening kit also came with a bleaching pen but I don't think I'll use it because I'm an everyday coffee drinker and don't see the point. But the LED system has given me the confidence to smile ALOT more :)

P.s although I was happy with my purchase I will be ordering a bleaching kit throughy dentist after I'm done with this stuff. It's usually only a fraction of the cost more expensive and the results are usually a bit better !
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#5 Consumer Comment

Just the FACTS,missy...

AUTHOR: Msdaisy - ()

Let's get one thing straight here,I am only stating the facts. You have your opinion,which does NOT negate My opinion or my negative experience,as well as many others. Go read all the feedback & reviews on the Internet---they simply are not positive...they match mine & the original author. AND it still stands,if your exp is so great,why would you care so much--- unless you have a vested interest!? I still say you're faux & a plant. Why don't you show us before & after photos of your so called great results??( no fair using other people or photo shop ). LOL
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#6 Consumer Comment

Just giving my opinion

AUTHOR: Ally - ()

I am sorry if my opinion offends you but I believe I am entitled to it and to voice is here just as you did. There is no need to be nasty just because my opinion is different from yours . I understand that a major brand is never going to please everyone and did not question your opinions. I would appreciate the same courtesy.
Or is it that only people who agree with your opinion are allowed to tell their experience?
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#7 Consumer Comment


AUTHOR: Msdaisy - ()

Yes,I get this less than a hour after I posted it,and I smell a rat,a giant,INSIDE PLANTED CORPORATE RAT!! You will NEVER convince me otherwise. Greedy,dishonest fools~karma has really long arms.
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#8 Consumer Comment

My experience has been good

AUTHOR: Ally - ()

I came across this report and felt my experience with this company has been very different so here is my 2 cents. I have been using this pen for 8 months and my teeth have never looked better. I have only re ordered twice and have not returned anything. I did contact the customer service when my second package seemed to be taking a while to get here.

I received an email back so quickly it surprised me. After tracking my package it appeared to be lost and a replacement package was sent out right away I received it a few days later. I have no complaints with them and recommend giving them a chance because the service was good and the product works. Thank you
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#9 Consumer Comment

This Product is a RIP OFF~

AUTHOR: Msdaisy - ()

I do not know the person that wrote the report,nor do I have a clue if they are an ex-employee... All that I do know is,this caught my attention because I felt the same way! It does not work& is absolutely complete fraud.

About 18-24 mths ago I "fell" for their FALSE advertising offer. When I tried to return it,they made it as difficult as possible. It took multiple emails & complicated absolute must follow instructions,in order to return the mostly used pen.  They do EVERYTHING they can to discourage you from doing so. First they are deceptive & "hide" the info with teeny,small print and then hope you miss the "DEADLINE" to return.  

Then when you do return it,they do NOT refund your $$. Yet another  ploy in hopes of your forgetting about it & them never having to refund you. So,you must find the phone number,call and argue endlessly with their customer service to EVER get your refund.

It is just a scam with a junky,fraudulent product that cost them pennies(their "DEAL" for you $30),for the pen that does NOT even work & contains a minimal amount of diluted peroxide gel. It's very hard to believe they are not shut down. They are the worse kind of preying,crooks.  I am severely vision impaired,legally blind,walk w a white cane AND spent HOURS tending to this. They were hoping I'd forget about it. I STILL HAVE NOT. I am on a fixed income & really resent these "businesses".

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#10 REBUTTAL Owner of company

False Report

AUTHOR: Jennifer Gerard / President &. CEO - (United States of America)

I am the President & CEO of Whitening Lightning. I was made aware of the negative report filed on 6/11/12.  I believe it is written by a former employee who is being sued by my company for trade secret violation. Please feel free to email me at the email address listed (however there is no "e" in lightning) for a copy of the legal brief filed in California earlier this year. I treated this individual very well and find it tragic she and her cohorts find this kind of behavior acceptable. However, that said, I refuse to sink to her level. Her continued efforts to sabotage my company only serve to make us more popular. 

First off, I have nothing to hide and have no issue with anyone having my business address or phone number. In fact, I challenge the writer of this report to call me on my personal cell number at 818-454-9669 if this report is legitimate and I will happily refund double his or her money! Additionally, here is my  business address for future reference:
26976 Granite Ridge Court
Valencia, CA 91381

This address is clearly posted on each and every package that is sent out.

Additionally, there are hundreds of legitimate reviews all over the internet for our products, many of them from Hollywood celebrities who use my products. Whitening Lightning offers all natural , non peroxide teeth whitening solutions as well as a full peroxide based line of products made with 16% hydrogen peroxide, the strongest whitening agent available on the market.

We also offer a full money back guarantee within 14 days of receipt of any of our products for any reason... no questions asked. We literally have hundreds of thousands of satisfied customers all over the world who can see through this type of scheme being perpetrated here.

Once again, I run a legitimate company and offer a full money back guarantee. I will update this report in a few weeks to see if the so called author of this report takes me up on my offer and calls me. Since I have never offered any deal on my whitening pen on Groupon anywhere near Clearwater, FL, I suspect there will be no forthcoming phone call.

Thank you for your time.
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