Report: #993776

Complaint Review: Wilson Luna Ltd

  • Submitted: Wed, January 09, 2013
  • Updated: Sat, May 23, 2015
  • Reported By: Ripped off by Wilson Luna — UK South Other United Kingdom
  • Wilson Luna Ltd
    Wilson Luna Limited 1st Floor Highlands House 165
    United States of America

Show customers why they should trust your business over your competitors...

Slaughterhouse-Five, or Wilson Luna's "Business Profit": the Good, the Bad and the Ugly

What it is:

Wilson Luna, a motivational speaker from Australia who modestly calls himself "business prophet", has been running courses in the UK from the end of 2011. He invites people who want to expand their businesses on a free 2-day course, at the end of which he offers a mentorship programme for 4,997. This figure may change now in 2013. This includes his Internet-based learning, his video course, his published books about finance, participation in the network of like-minded people and 6 days of advanced training in the UK, as well as unlimited additional training if you want to join his course in Australia. The focus, he says, would be on helping everyone expand their business and on business modelling.

I liked the freebie course in July, thought that what Wilson was offering was amazing value, and paid 4,997 upfront.

By October I realised that it was a shockingly bad investment, the worst 5K ever spent. So here are the lessons.

Why I paid:

I paid because my previous experience with training was exceptionally positive. I went on Tony Robbins' UPW (personal development) and paid upfront for his Mastery University - the best ever 10K I spent in my life. I went on Keith Cunningham's freebie intro course (business psychology) and paid for his business psychology teachings - the best 2K ever on understanding business mentality. This was in 2004-2007.

I have used the pre-payment model to my clients and students in my own business, having learnt from the best, and offering amazing value in exchange for trust.

This time it did not work.

Why it did not work:

Wilson Luna is a motivational speaker. He keeps saying he is not, but he is. The best part of what he does, by far, is the 2-day freebie course (on which he calls himself a business consultant rather than a motivational speaker). How does it compare with Tony, if Tony is 10? Around 4, 5 at times. So not bad and a useful reminder.

But when you learn from Tony Robbins  whether you agree with him or not, you feel you are in the presence of greatness. On Wilson Luna's courses you keep remembering Karl Marx's immortal quote: "History repeats itself, first as a tragedy, then as a farce".

How does it compare with Keith Cunningham if Keith is 10? Oh, -1, at most. There was no business modelling or analysis involved. In fact, when I re-read my notes from Keith Cunningham's courses, there was far, far more.

Now the good, the bad and the ugly:

The good: 

Great for beginners who have never done any form of personal development. Deja-vu for all others.

If you are looking to understand Facebook, how it works and how you can tap into what people want through Facebook, definitely go on the freebie course. Luna does everything through Facebook, his business lives and breathes it.

If you need to ask yourself questions in either your business and personal life, and you are not sure what these questions are, spend two days on Luna's course, you may get closer to your answers. The time I spent on the freebie course was definitely useful.

"Followers" say he has changed their way of thinking, so some people have had a lot of use from it.

The bad:

You will be constantly harassed to keep pushing Wilson Luna to your family and friends, to bring him more followers and raving fans, and to drool about him on Facebook. You can get publicly humiliated and shouted at at the end of Day 1 if you admit that you haven't done it. Your value in the Luna system is based on your yield of followers. So if you are not a multi-level marketing aficionado, it is going to annoy the hell out of you. .
He will be NLP'ing you a lot by suggesting that if you don't emotionally buy into his stuff then there is something wrong with you because you are "transactional" rather than "raving fan".

But most importantly, there is NOTHING on the advanced courses that you can't  get off the freebie course. It's the rehash of the same. There will be more humiliation involved, more emotional buy-in. I don't know if he still does that exercise when you have to look people in the eye and say:"I don't care enough about you to save you" in an imitation plane crash, and get shouted at if you don't sound genuine when you go around people saying this horsesh*t, but that's the kind of "advanced" stuff that you are going to get. 

The ugly

Despite  Luna declaring that he is into people, he is really into their wallets. He will take money from people who just need a shoulder to cry on; he will look you in the eye and say he will help you grow your business when he knows d**n well that he won't.

If you question anything you will be stonewalled: your emails won't be answered, your unused portion of the course won't be refunded. You will be cut off the Facebook group and all your attempts to leave any feedback which is not adulation will be deleted.

Sometimes I felt that I was sitting in a room with a lot of people who were looking for God in all the wrong places, and that was pretty scary.

So that's why I chose the immortal Slaughterhouse-Five is a metaphor for my experience and the de-motivational poster above as a metaphor for what I believe Luna's thinking is.

The verdict

Strong Caution recommended. This is NOT business training. 
Is this Ripoff Report About you?
Ripoff Report A business' first line of defense on the Internet.
If your business is willing to make a commitment to customer satisfaction Click here now..

Does your business have a bad reputation? Fix it the right way. Corporate Advocacy Program™

Set the record straight: Arbitration Program

SEO Reputation Management at its best!

This report was posted on Ripoff Report on 01/09/2013 05:04 AM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

Search for additional reports

If you would like to see more Rip-off Reports on this company/individual, search here:

Report & Rebuttal
Respond to this report!
Also a victim?
Repair Your Reputation!

Updates & Rebuttals


#1 Consumer Comment

Positive experience

AUTHOR: Eyes open - (Australia)

I have been on and off Wilson's program for 5 years, since he first started, and I just wanted to say that a few years ago I received a $4,000 refund immediately when I had some personal issued to deal with and couldn't attend a retreat. Even though it states clearly on the sign-up form that no refunds will be given, they were extremely kind and issued it straight away. I wouldn't expect it again, maybe I was lucky, but it just goes to show that you can't believe everything you read above.

You have to be smart about what you see and hear, don't be gullible, don't take everything literally when Wilson is trying to make a point and make it stick. The only way we really learn things is by integrating them emotionally and subcontiously and that can take years if not decades. Wilson delivers the information in a way that allows you to learn it a lot quicker. It can be harsh and it can hurt but if you have the intent to better your business life then growing your character is the most important step and that has been my biggest benefit.

For me, the course has been life changing in an extremely positive way. It's not perfect and that is a lesson in itself, that we must take full responsibily for our own lives and the course that we choose to take. Don't blame.

Respond to this report!

#2 Consumer Comment

Looks strange to me

AUTHOR: DG353 - (Ireland)

I checked the home page. It looks like someone offering to teach you how to take advantage of people for a living, for a fee. That's my opinion. Oh, and the site got one click.

I considered getting a traditional MBA for years before embarking on the No Pay MBA, but I could never stomach the cost, and I didn’t want to stop working. I also thought the amount of debt I would take on might constrain my future career choices; possibly even forcing me to move out of international development, which is a field I am passionate about. Then one day, I learned that one of my friends was enrolled in a MOOC. He already had an MBA and was using the course as a refresher. It was he who inspired me to start looking into MOOC business courses as a means to educate myself without spending a ton of money, taking time off, or changing careers.

Respond to this report!

#3 UPDATE EX-employee responds

I was wrong

AUTHOR: AJ2309 - (United Kingdom)

 I posted a great long post above proclaiming how great Wilson was and I was wrong. I was in a dark place when I found Wilson Luna and he used my desperation to his own ends. 3 years on he's transformed to a "spiritual wealth guru". I left the group end of last year and now I realise he is a megalomaniac and a sociopath. Those who get closest to him always leave, you can't keep the plate spinning lies up forever. They are bound to come crashing down. Stay WELL AWAY.

Respond to this report!

#4 Consumer Comment

Never underestimate the power of stupid people in large groups

AUTHOR: Announymous - (USA)

Very true. "Never underestimate the power of stupid people in large groups"

Always do your background check online, specially when paying thousands of dollars for somethign. However, be aware that this types of programs may not work for everyone so there will always be some negative reviews. You have to consider your own knowledge level before attending something like this. If you consider yourself a seasoned entreprenuer then this is probably not for you. 

Respond to this report!

#5 Consumer Comment

I want to try this

AUTHOR: Announymous - ()

I don't know if you can really go wrong with a free seminar. I want to try this. There is a saying "Never underestimate the power of stupid people in large groups."  You got to be smart and do not fall for scams. If you are really an enteprenuer then you will know if this program will work or not. So I say attend the seminar and then make a decsiscion based on your gut feeling if it is worth paying for.

Respond to this report!

#6 Author of original report

I won't count on getting your your money back in any civilised manner

AUTHOR: Ripped off by Wilson Luna - ()

Thank you for your comments. The refund system is designed to operate as a two-way street. Many of us tried it, including the credit card clawback and the Ombudsman, but with Luna completely upwilling to cooperate the card issuers usually give up. One person got a very supportive letter from the Financial Ombudsman, slating Luna's practices but stating that there is nothing they can do. So good luck!   

Respond to this report!

#7 Consumer Comment

Some Advice

AUTHOR: Juno - ()

I was doing research on Mr. Luna and came upon this page. I am considering attending his program and I am not really convinced that it does not work. I think it is a matter of personal opinion.

I just have one question for those that were not happy with the program...rather than bashing the guy publicly, have you tried to request a refund? This is were the real scammers would differ, because if someone offers a refund then there is no problem and their program should not be labeled a scam.

In addition, if you do not get a refund, you can always buy with a credit card and initiate a chargeback. Many people do not know this.

Credit card chargebacks happen when a customer, for any number of reasons (ranging from fraudulent use of a card to dissatisfaction with the good or service received), disputes a credit card transaction through his/her issuing bank.

The chargeback process is designed to increase consumer confidence — it's very easy for credit card users to dispute charges, while merchants and banks have to do all of the legwork to figure out whether or not a transaction is legitimate.

From a business's perspective, however, chargebacks can often be a costly hassle. The burden of proof to show that a customer has been rightfully charged falls on the merchant, and when consumers successfully dispute charges, the merchant loses both the product sold and the revenue from that sale.

So to whowever, considering attending the classes, should keep in mind teh above. This is what I am going to do.

Respond to this report!

#8 Author of original report

Same bull, same manure....

AUTHOR: Ripped off by Wilson Luna - ()

Thank you very much for the kind words about my original report. I also researched the background of Wilson Luna and found that he had no business credentials to speak of whatsoever, none, nada, not a sausage. This is all covered in my blog: "A Weekly Dose of Light - Sunshine is the Best Disinfectant". I can't put direct links on Ripoff Report,  but it's my blog post dated 15 February 2013 : Part 4: Mover, shaker, millionaire maker, and other secrets and lies on the Valentine's Day. 

So... 18 months down the line, the Wilson Luna still continues to dupe credulous vulnerable people into parting with their money. It is a truly sad situation when Facebook fame has replaced true credentials. But at least more people are wakig  up to the truth. Thank you again.  


Respond to this report!

#9 Consumer Comment

Total manipulation of those without business knowledge

AUTHOR: Justaconcernedcustomer - ()


I would just like to thank the person who wrote this review about the Wilson Luna event. Having heard good reviews from a few people via word of mouth, I dedided to give up 2 days (well 1 of my precious weekend). Being pretty busy I didn't goodle before...but I must say what a con.

I am actually a Business Strategy consultant at one of the big four with a strong business background. And I have to say he spoke absoulte s**t and use manipulative sales techniques to try and sell. I had never heard of him before and was supprised to hear that he apparently advises top CIO's. This I strongly doubt. Strategy for blue chip organisations is done either internally or by Strategy Firms like mine. We charge about $4000 ish a day for a very Senior Partner to assist in developing strategy - its usually done by a team of people over 4 - 12 weeks depending on the specific project. You can't really understand someone's business enough in 1 hour to give them any relevant advice.

I was also supprised that some of the examples he used showed he actually had very little business understanding himself. At one stage he proposed someone start a professional services firm for accounting using Indian offshoring. It was clear from the way he spoke he had absoutely no idea about outsourcing and how its used in professional services.

It seemed that he just knew a few business buzz words and was a great speaker. I through a few more complex questions at him diplomatically, neither could he answer and he avoided my questions for the rest of the session. He just told me I needed to pay for the course :)

I realised when I was there that he was manipulating people who were desperate or not business savvy it was quite upsetting. I felt like somehow I should tell them - but there were so many who spoke about him being god like it didn't seem worth it.


He did an activity at the end about him owning a Ferrarai ... still not sure how this was relevant, other than him showing how successful he was to the audience.

Respond to this report!

#10 REBUTTAL Owner of company

Wilson Luna Review

AUTHOR: scammedbyluna - ()

The worst thing about this company is that they make unsubstantiated claims. It's now a common theme in the public speaking world to promote yourself as internationally acclaimed, global leader, making a global impact. When you research these claims you find a start up business that has been trading at best for a few years at worst a few months.

Their impact is so global that they have less than 300 hits on their youtube videos, but people still fall for it.

I am seriously worried for the human race.

Respond to this report!

#11 Author of original report

Wilson Luna's training is, for sure, not business training - thank you for proving it yet again

AUTHOR: Ripped off by Wilson Luna - ()

Thank you for this, just proves my point. You had spent  7  years doing personal development and being broke… that’s a long time. Here comes Luna Group with the right mindset and you are on with the fairy dust. Happy days.  Knowing how much personal development courses cost (and the good ones cost that much for a reason) you could have become a leading neurosurgeon with an Ivy League degree. But hey, everyone to their own.  

Sounds like you have done your share of weekend/part time/Groupon/ crash NLP and hypnotherapy courses, with long words like “abreaction” being thrown into the bargain.  Good for you, my learned friend. Except that there are certain things that are hard to polish, and the course in question just happens to be one of them.

I am exited for you and your earning potential, however if you continue to discriminate against people who had “father issues” (this kind of covers anyone who had a father); “issues around trust” (that’s a biggie, remember this in your life: when the push comes to shove you will hurt like there is no tomorrow); “authority” (any entrepreneur worth their salt struggles with authority), you may run out of people to make your millions from.  Good luck though!

Respond to this report!

#12 Consumer Comment

My experience of this course has been life-changing

AUTHOR: AJ2309 - ()

My own personal experiences with Wilson Luna have been profound and life-changing. Yes, he swears, yes he is blunt, yes he steps over people's sensibilities, but then again he is not a life coach and does not purport to be. He is making millionaires. He is himself a self-made multi-millionaire so teaches from experience. As a transformational speaker for business, he is on a level with T-Harv and Robbins. However, his teaching style does not suit everyone.

If you have delicate sensibilities or profound father issues or issues around trust or authority it is quite possible you may end up hating the course, or him, or both, or writing a scathing report like the above, from which it is clear that the writer had some kind of emotional abreaction to Wilson's "Dragon's Den" style methods which -while they may not have worked for him- are currently transforming not only my life but the lives of many people who have chosen to listen and put into action the principles and models outined in the course.

I earn almost ten times what I earnt before joining the course and have just started my own business which using Wilson's model will easily turn over more than £1 Million in it's first year. The report that this is "personal development and not business training" is profoundly false. I have done personal development for 7 years and was always broke until I joined the Luna group. Now I know I will never struggle with money because of the mindset that I have adopted through joining this course. 

It saddens me to see this report as it is an inherently unfair reflection of both the course or the person and may unfortunately end up keeping someone who needs it from the most transformational experience of their lives. 

Respond to this report!

#13 Consumer Comment

Deluded speakers create deluded fans

AUTHOR: Clarity - ()

Wilson Luna continues doing what he's doing because his raving fans are as deluded and dishonest as he is. The testimonials on his website all attribute their success to Wilson Luna. Not one of them talks about their personal/business mentor that they pay $$$ an hour to; or the countless other seminars and workshops they attend on a regular basis.

There is a big overlap between people and their personal development endeavours. Those who attend Luna also attend a whole host of others, from the Robbins to the Dermatinis; from the unheard of to the obscure. Also known as seminar junkies. Idol worshippers. And in this case... Truth compromising, misleading representatives of deluded motivational speakers.

Respond to this report!

#14 Author of original report

How can Wlson Luna continue doing what he does?

AUTHOR: Fighting for money back - ()

Well, I have now read six Ripoff Reports on this website, and they are all saying the same tihng. 

I have been fighting for my refund for almost a year now with the credit card company. I just hope that by now more people have demanded a refund through their credit card companies, and eventually the card providers will take a hard look at who this merchant really is, a scam artist who manipulates people into paying him money again and again. 

Respond to this report!

#15 Consumer Comment


AUTHOR: Ray - ()

An accurate account of the pitfalls of Wilson Luna's organisation. Stockholm Syndrome also comes to mind and I say this first hand. The turning point was advanced course 3 which was like advanced course 2 and advanced course 1; and the realisation that I WOULD NOT RECOMMEND THIS TO MY ENEMIES LET ALONE MY FRIENDS.

Like the above ex member, I liked the free seminar and slightly cajoled by his adoring crew, I signed up. I couldn't get into worshipping him though and I don't buy into the idea that Wilson Luna is Jesus Christ.  He has been likend to The Messiah, Ghandi, Anthony Robbins, you name it.  The difference is he does not deliver.    

One of his 10 Commandments is Mind Your Own Business which also means no gossiping. This deters you from voicing your concerns and pointing out the bold inconsistencies that exist between the promises he makes in his free course and the service you get once you've paid up.  Wilson Luna only wants raving fans who can bring more raving fans. He doesn't care about his 'critics' as he calls them and advises you to do the same in your business.  If this goes against your morals, then you need to devise your own customer service business model. He has an automated service that replies to all complaints.  Which includes yours!  So if you think you're special or will be treated any differently should you wish to complain, think again.  You're either a raving fan or a critic.  There really is no refund policy so people stay to make the most of their money.  

Yes, he still does the aeroplane exercise and members still cry and fall apart.  All crew are volunteeers who stand on their feet for 12 to 16 hours at a time.  They cover their own costs including food and drinks.  In return Wilson Luna intimidates them behind the scenes and gives so much mixed feedback that some of them don't know whether they are coming or going.

Respond to this report!
Ripoff Report Recommends
ZipBooks Accounting Software

Advertisers above have met our
strict standards for business conduct.