• Report: #431441

Complaint Review: Avi Sivan

  • Submitted: Fri, March 06, 2009
  • Updated: Sun, February 14, 2010

  • Reported By:New York New York
Avi Sivan
www.avisivan.com New York, New York U.S.A.

Avi Sivan - Gury Of Informercials Sivan has invented, created, and manufactured good and products totaling more than a billion dollars in retail value through TV, the internet, and retail stores worldwide. New York New York

*Author of original report: Outrageous lies about Avi again and again.

*UPDATE EX-employee responds: Hillarious

*UPDATE EX-employee responds: To BIG TIME SHAME

*REBUTTAL Individual responds: Yes Avi Sivan is a Guru?

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Over the years, Sivan has invented, created, and manufactured good and products totaling more than a billion dollars in retail value through TV, the internet, and retail stores worldwide. In these pages as the king of infomercials Sivan tells all he knows about how to enter the world of business, and the infomercial industry in particular. Thanks to Sivan's inspirational motivations, creativity, and persistence, characteristic brass, and self taught smarts, you will be inspired to get the most out of your own life and to achieve your goals by applying Sivan's "Whatever It Takes" attitude."

Avi Sivan is one of the nation's top direct response marketers, with hundreds millions of dollars in sales on television, magazines, newspapers, direct mail, in retail stores worldwide and on the internet. His informercials have made IGIA and Epil Stop a household word from coast to coast and around the globe. Sivan is one of the pioneers of the industry and the creator of the name "AS SEEN ON TV" has over twenty years of experience in money-making informercials. Avi Sivan was named as one of the 25 most innovative people in DRTV by Response TV magazine (one of the leading industry journals for Direct Response Television)


- "Your book, as a pioner of informercials, captured the soul of the industry"

Motti Ben, "TV shop"

- "If you ever hoping to enter the informercial world and success, Sivan's book is a must"

Juli Camber, HSN

Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression 'Media Blitz.'

Through an aggressive and expensive combination magazine advertizing, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand. " - Jane Applegate

Avi Sivan, Founder

... A Brief Bio

Avi Sivan came to this country 21 years ago, with little more than a dream. Growing up poor, he had no finances or formal education. What he did possess was determination, passion and focus. He created a lifetime of opportunity and endless possibilities. Fueled by a "whatever it takes" attitude as well as an ability to pick products that appeal to consumer, Avi built one of the countries most successful companies in Direct Marketing history and successfully launched IGIA-helath and beauty care products which is ranked one of the countries "Top 15 most recognizable name brands". As one of the industries innovative marketers, Avi's company once again launched another unprecedented success with the Epil-Stop line. Epil Stop is ranked America's #1 hair remover. Against all odds, Avi's company has exceeded even his own expectations, with innovative thinking and unorthodox business philosophy. As a trendsetter he has been acknowledged by his peeers and ranked "One of the Top 25 Innovative people in Direct Response Television".

With Avi Sivan's push and determination to hold on to the company's rankings and achievements, his IGIA, Epilady, As Seen On TV, Epil Stop lones for health and beauty care products, he continously develop new and exciting products, like the patented Ion Hair Dryer that sold billions world wide, that has put the company as a leader in the industry.

And in March 2000, Helen of Troy Ltd. a designer, developer and worldwide marketer of Revlon, Vidal Sassun, Dr. Sholl, brand name personal care products acquired from Sivan and Mr.Ramchandani 55% ownership interest in IGIA.

Nonetheless, the acquisition has been a huge gain for Helen of Troy, as IGIA went from contributing $24 million of revenues and an operating loss in fiscla 2001 to over $108 million in revenues and a healthy #11.9 million in operating profit in fiscal 2002.

Pushed mainly by sales growth at IGIA, Helen of Troy has shown tremendous improvement in the midst of every tough and economic environment. For the financial year ended February 2002, the company grew sales by 24% to $451.2.

One Wall Street analyst said: "We consider Tactica to be the wild card in the Helen of troy story.

"Expose" magazine, with an article that was contributed by Gladson Interactive Servcies and a survey conducted by IRI (I Retailing indiustry) that excludes Wal-Mart data ranked Epil Stop as 3d top deoilatory product in the US.

But with the fewer SKU's, Tactica has virtually the same market share as the other leading marketers. The number reported does not include direct response TV efforts, print and catalogue which are considerable. The $27 million figure only reflects 18% of the market share. All combine make Mr. Sivan's company "Epil Stop" ranked as #1 in its category.

Avi is one of the leading pioneers of the Direct Response Industry. A marketing visionary, Avi has broken all the standard rules of direct response. One of his favorite quotes is "to win without risk is to truimph without glory". If you share this Creto with Avi continue reading on how you can share in his knowledge and innovative thinking that has made him one of the most intriguing rags to riches success stroies this industry has seen.

The Chicago Sun Times: "Sivan has created a marketing machine for the personal care world".

New York, New York

This report was posted on Ripoff Report on 03/06/2009 11:18 AM and is a permanent record located here: http://www.ripoffreport.com/r/Avi-Sivan/New-York-New-York-10004/Avi-Sivan-Gury-Of-Informercials-Sivan-has-invented-created-and-manufactured-good-and-p-431441. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.

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Updates & Rebuttals

#1 Author of original report

Outrageous lies about Avi again and again.

AUTHOR: Jessica - (U.S.A.)

Dear "employee", whoever you are, most likely, big-mouth creation of Avi's competitors.

Lies, even repeated million times, never turn into truth. Avi Sivan is a great leader and brilliant entrepreneur, his reputation is solid, his experience is enormous. He sold 12 million products all over US to the happy customers, delivering exactly want they wanted and what they needed. Yes, you have this shiny example before your eyes, but you were not able to do something useful, never able to make any money for yourself, since instead doing something with your life, you are inventing lie after lie, each time more and more ridiculous.

"Stealing?" Why Mr.S will do this for God sake! People buying his goods with pleasure, his prices are the best on the market, quality of his goods in unsurpassed!

"Making people commit suicide?" Where this one came from?! We all see that you are alive and well, what suicide you are talking about?! People will go to jail for this lie!

"Threats to their lives and their children's lives?" Blatant lie again! What else are you going to invent? That Avi send UFO which kidnapped you? Try to sell this funny stuff of yours to the circus, everybody will laugh listening these inventions.

In fact all his employees are working for him for many years, the senior one for 15 years! And you know what, all of them got payed every week, doesn't matter recession or not! That's why all Avi's employees admire him, since they know, that Avi will watch their backs 100% always, no matter what! Good luck to find you another such generous employer as Avi! When you work for him, you becoming like a member of his family, that's why people stay with him for many years, they know, that this is the most stable workplace ever in the country where people change their workplace 15 times in their lifetime in the average, or even more often now.    

"He is not educated at all"? What's your own education is good for, just to invent lie after lie? That what you call "education"? Avi is extremely intelligent person, who time after time proved himself on the toughest DRTV market, starting everything from scratch! If you consider yourself a better educated person, well, try at least to replicate his success! Pick up the right product, make it, market it, buy TV ads and away you go! Don't be such a coward! Huh?!  Not going to happen? Never sold
 anything to anybody? Always got bankrupt? Or even couldn't push yourself up from the couch? Hey, what about your "education"? Time to use it now. If you can, of course! But you cannot, and so you multiply your outrageous lies, since it much easier than create something, anything.  And that makes you tiny... very tiny... small jealous person, without any drive or character, without any motivation, except your animosity and hatred for the person who did in his life much better than you ever will be capable of. God luck you to understand this, even in the rest of your lifetime!
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#2 UPDATE EX-employee responds



Achievements - which one? stealing? making people commit suicide? threats to their lives and their children's lives? Name one employee that is still working for one of his companies? name one employee that he doesn't owe him money? name one person of which he didnt steal? stole? cheated ? or sign a confidential agreement with? The laughable part is that he is not educated at all he is a tiny person. moreover, the fact that he is hated among many is a "shame on you" fact by itself!!!! Not only that We are sure that he is reading all the comments but We know for a fact that he is using personal contacts to reply to those threads...good luck
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#3 UPDATE EX-employee responds


AUTHOR: Christine - (U.S.A.)


None of this is true. You are just a jealous individual and envy to all achievements Mr. S. was able to accomplish in his life and business. Mr. S. did give you a chance of your lifetime, the same opportunity he gives to all his employees, which he treats with extreme kindness and respect, so they are loyal to him and working for him for already for 10 or even 15 years. You just got caught stealing from him and got fired and now you make all these false, horrible, crazy, not to be believed, completely laughable stories about Mr. S. Hey, everybody knows who you are! You will be caught. You are lucky that Mr. S. never reads this ... of yours.   
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#4 REBUTTAL Individual responds

Yes Avi Sivan is a Guru?


AVI SIVAN ((also known as Moshe Rahimi)) IS 100% A LIAR A THIEF AND AN ***HOLE. he steals money; open new companies than close them and leave all the people which gave him services without a dime while he buys a new Bentley to his "Jewish" wife.

Avi Sivan is a criminal, a liar and a thief. He, and his partner - Prem Ramchandani used to open infomercial companies under other people names, collect backorders and never fulfill them. All they really were doing is making companies public, so they could sell the stock and get away with the money, announcing bankruptcy.. and, by the way, all of their public companies were based in one office and shared insider information about each other, which is strictly illegal, so if this gets to SEC Avi and Prem will be in a big trouble.

"Avi Sivan hires people and never pays them. All his businesses and properties are under other people names, so there's no use to sue him. Even Tactica International, Inc., his largest company, was under his wifes name - Regina Sivan, so if Avi gets caught, Regina will be responsible for her husbands crimes. But Avi doesn't care. He'll let her do the time, while getting a tan somewhere in South Africa..

Anyway, Avi Sivan managed to get rid of Tactica International in 2008, without filing a bankruptcy, eventhough the company owes tonns of money to investors and ex employees. Looks like Avi Sivan cheated on the buyer. He worked a lot on the search engines in 2008, he wanted all of the bad stuff about him and his company to go off the first pages of google, yahoo and other magor search engines. That's how Avi Sivan remains clean and walks away with the money. Now he decides to become an 'infomercial guru', so he sells a book about how to make infomercials. He decided to make a living out of it, because in the business world he can't find anyone to fund his ideas. Everyone already knows about Avi Sivans business ethics. For example, the printing company Avi Sivan used to print his book never got payed. Avi Sivan just stole the money. Here's what an insider says on IGAI message board on(((Redacted)))
'Avi Sivan is a very underhanded businessman who apparently hires people for their services and then refuses to pay them. This kind of behavior seems to be Mr. Sivan's MO. Unfortunately I found out too late. His new book design is unpaid for and he also refuses to pay the printer claiming bad contracts and that the font was wrong even though he signed off on the proof. Sivan will get away with whatever he thinks he can. If you think a criminal is worth admiring then go right ahead...'

Concerning myself, I'm only one of ex-employees, who hasn't been payed his salary. I know a lot of people who worked for Avi and haven't been payed, but non of them wealthy enough to hire a good lawyer and finally punish Avi. But I'm sure that one day all these people will get together and fight for their rights. I'd like this report to be the first step.
The accumulative amount of money he owes to his ex-employees, investors and customers he cheated on, is pretty impressive. This would be enough to make Avi sell his properties in Hamptons, Great Neck, even his condos in NYC, to pay off his debts. Avi stole millions. He has to pay back.

Ex employee
Brooklyn, New York
CLICK here to see why Rip-off Report, as a matter of policy, deleted either a phone number, link or e-mail address from this Report.
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