Atlanta Luxury Motors Bait and Switch Union City Georgia

I called Atlanta Luxury Motors at the Union City location and talked to a sales rep and he confirmed the price and Carfax was correct. After driving an hour and a half to my parents, I called again to make sure everything was still correct and the car was still on the lot. I was told it was. I drove down there with my dad who took the time out of his day to look at it with me. After looking at the car by ourselves and waiting over an hour to see the sales rep, we finally met with him and test drove the car.

I liked the car and we went inside to the discuss price. I asked to see the Carfax and everything matched up. I filled out the paperwork to get financing and he took it to management. After about 30 minutes the sales rep was informed that the price of the car was no longer $9999 and was now $11999. I was shocked; he said management said the car was selling for $12000 at auction so they would not honor the price.

After arriving home I called and got the phone number for the manager. After talking to him he said that it was a misprint even though the price of $9999 was listed several times on the craigslist ad and I called down there to make sure the price was right. He proceeded to tell me it was a misprint which is a lie it wasn't an error it was a blatant price change. The definition of misprint is as follows, "a mistake (such as a spelling error) in something printed" this was not an error. The manager’s name was Mr. Hicks. He proceeded to say that the ad states they aren't responsible for a misprint.

Here is what the ad states, "These are the standard features and specifications for this vehicle. Actual features may vary. Please see the details for this vehicle above. We do our best to list all the correct information, however we will not be bound by or responsible for any error or misprint in our advertisement. It is the customer's sole responsibility to verify the accuracy of the prices with the dealer as well as the existence and condition of any equipment listed. We may or may not have all the keys, owner's manuals, and floor mats, but we will be happy to obtain extra ones for you at our cost. Pricing subject to change without notice." However this wasn't an error or a misprint. And like their disclaimer states I did call and “verify the accuracy of the price with the dealer.”

Mr. Hicks lied about the price and decided not to honor his word. I believe this is called bait and switch you decide.