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Report: #665352

Complaint Review: Bell Honda - Phoenix Arizona

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  • Reported By: Stephen — Goodyear USA
  • Author Not Confirmed What's this?
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  • Bell Honda 701 W. Bell Road Phoenix, Arizona United States of America

Bell Honda Lies--price quotes, availability of vehicle Phoenix, Arizona

*Consumer Comment: This seems to be a common "procedure"..

*Consumer Suggestion: Good Story

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We were in the market for a Honda Pilot EX-L and solicited bids from Arizona Honda dealerships.  Most were within $1000 of each other, but Bell Honda came in much lower.  After several emails to confirm the quote applied to the specific model we were looking for, that the color (Taffetta White) we wanted was available, and that the quote was indeed legitimate, we felt comfortable making the 35 mile trip to the dealership.  The Bell Honda internet salesman (Jesse Hoffman) had made repeated calls to our home and sent reminder emails about our 5:30 appointment; his "sales supervisor" Jason also called to confirm we were coming out.  When we hit Phoenix traffic enroute, we called the dealership to let Jesse know we'd be a couple minutes late.  Upon arrival at 5:45, we were ushered into the waiting room and told Jesse was finishing up a sale with another customer.  So much for his eagerness to work with us.  We were told Jason would be helping us (he had access to Jesse's email communication with us). 


After a few more minutes, we were told Harvey would be helping us.  He came out and announced "let's take a walk".  We went to the back lot and Harvey peered into windows looking at stickers to find an EX-L.  "You like Silver?" he eventually asked.  Confirming my concerns that we were part of a poorly rehearsed production, I told Harvey that we were going back inside and that I wanted to talk with the Sales Manager.  Jesse eventually came breezing through and after confronted stated that they didn't actually have a White EX-L.  When presented with four emails that stated "we have great availability on White EX-Ls" he fumbled through an explanation about other dealers in their network and difficulty getting certain models.  When asked why we weren't told that they didn't actually have the car prior to making the trip he just apologized. 


Soon Jason (there were two Jasons, don't know if this one actually had any authority) came and began with an apology, but seamlessly moved into salesman mode and asked if we could "draw up the numbers now for when they did get the vehicle."  He played like he had no knowledge of the bid Jesse had given us.  While my wife seethed at the lies and cavalier attitude towards the lying, I just laughed at how poorly executed the set up was--rather than getting us to look at something else, they just succeeded in getting us angry.  We left expecting never to hear from Bell Honda again.  Act three of this melodrama happened tonight when (supposedly) the Sales Manager (wasn't that Jason?) called to apologize for how the failed transaction was handled.  I asked if they had any intention of honoring the quote Jesse had presented--"no, there was a miscommunication".  No there wasn't, I have it in four different emails...with me asking for clarification of price and model each time.  "Oh, the miscommunication was on our end."  Gee, you think?  Recommendation:  fire your sales department and start over with people who understand that customers don't appreciate getting jerked around.  Bottom line, Bell Honda says they have an award winning sales force.  Not unless there's an award for worst comedy routine.

This report was posted on Ripoff Report on 11/25/2010 12:38 AM and is a permanent record located here: https://www.ripoffreport.com/reports/bell-honda/phoenix-arizona-85023/bell-honda-lies-price-quotes-availability-of-vehicle-phoenix-arizona-665352. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#2 Consumer Comment

This seems to be a common "procedure"..

AUTHOR: Ronny g - (USA)

POSTED: Thursday, November 25, 2010

I call it a procedure rather then tactic because it seems more slimy dealerships then not..operate in this way as standard.

It is not illegal for them to lie aka "miscommunicate" of course..but perhaps if they were held accountable this would stop. Posting the experience is a good first step as it can cost them potential business if it is exposed..which would be deserved if they operate this way.

They have a right to make money of course like any other business and encourage customers in the door...but when they lied to this customer on 4 documented occasions..well ..who pays for the customers time and gas for going to the dealership only to discover it is actually a comedy routine and not a transaction ready to proceed as stated in the emails and phone calls?

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#1 Consumer Suggestion

Good Story

AUTHOR: John - (U.S.A.)

POSTED: Thursday, November 25, 2010

Any time I'm asked to 'take a walk' on the lot I simply say I'll wait on the sales floor. That always puts them in a bind. If their inventory system is so sad that they can't call it up on a screen or look at a lot sheet for what's available then I'll let them do the walking and report back to me what they find.

As for the 'miscommunication' I believe that's salesspeak for 'lie'. The fact that a dealer calls you several times beforehand shows me an uncomfortable level of desperation at the dealership. The lowball pricing just reaffirms my suspicion.

I'm wondering why they didn't offer to get one from one of the other dealerships.

All observations aside, the best way to handle one of these sham sales is to simply play it out and burn as much of the sales teams time as you can without signing anything. Don't sign any credit check forms. Tell them you're a cash buyer only. In your case I would have acted excited and asked for a test drive first. Make sure you and your wife both drive for a while. Once that was over start dragging out the price negotiations. Quibble over every detail. Ask for a second test drive 'to make sure' you want this model. When you get back to the lot just get in your car and leave.

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