Oakley False claims about returns on website. They created a way to burn the customer and leave them unhappy and screwed. Nationwide

My situation is very simple. I purchased "Custom Sunglasses" from Oakley.com. And now Oakley is barring a return, by citing their return policy, where it states no returns on custom sunglasses. Ok. 

But why is it that I am left totally confused and burned from the situation?

That is because when you go to Oakley.com, and go to the Custom page, right at the top of the page, the website claims "Free Shipping, Free Returns." And with this information, I purchased custom sunglasses. By custom sunglasses, they only really mean, you get to pick the colors of the frame, and lenses from a predetermined selection. But they are using this "custom sunglasses" gimmick far too loosely to make up a policy that does not allow customers to not like what they've received.

But the reason I am not accepting this return policy is because they are printing lies on the website.

Somebody needs to explain to me, how a company is allowed a license to lie. This "Free Shipping, Free Returns" statement should not appear on the custom sunglasses page at all since none of the products would then be eligible for a return. Not one of them. But they are printing the lie for consumers to be tricked into buying sunglasses they now do not have to accept back when there is dissatisfaction. Not to mention the lens I did not like, is misrepresented on the page anyways. I like the lens on the internet, but its not the same in person. 

If I get stuck with these glasses, Oakley will have burned a near 10 year customer, and I will not be coming back.

But I would be very interested in taking action against Oakley because they are outright, preying on people. Nobody should be allowed to print lies like this. If I had bought them in a store would the associate have announced free shipping free returns to me prior to buying it? According to how they act online, seems like a yes to me.

I'm exhausted by this. How do people get away with this kind of stuff?

I need to post attachments of screenshots I have taken of the content online. It is extremely deceiving. Customer service was quick to deny me a return siting the policy, which you have to click on Free Shipping, Free Returns just to see. The last place you're going to look. What this trick does, is make you think you know the return policy. They've summed it up in 2 words. Why would anyone need to dig up the legal speak of what free returns means? Exactly. They have just duped you into buying sunglasses. Happy? Not at all.