ResellerRatings.com Reseller Ratings False Reviews, allowing companies to pay for good ratings - manipulation Internet

About to buy from a web store we had never heard of before, we Googled the store and ended up on ResellerRatings.com. We trusted ResellerRatings' 4.5+ star rating of this store, and made the decision to purchase from this store because of this high rating. A week later, we found out that the store had sold us a defective product, and refused any support or refund. We Googled the store again, and this was when we realized that every other review/rating/complaint site on the web could have warned us about this retailer - the reviews on ResellerRatings were completely inconsistent with hundreds of other reviews on other sites. Then, we decided to do some more investigation, and found National chain stores which have 5 star ratings elsewhere, to have one star on ResellerRatings. After our poor experience and much investigation, we believe that ResellerRatings is not properly policing or monitoring their reviews, and allowing resellers to modify their own ratings in exchange for payment.

Here are two examples:

Example one: Brickhouse Security - ripped my family off and laughed at us when we asked for a refund
ResellerRatings: http://www.resellerratings.com/store/BrickHouse_Security
What we found elsewhere after being ripped off: http://www.ripoffreport.com/directory/brickhouse-security.aspx, http://www.amazon.com/Locator-Brickhouse-Security-Distance-Featured/product-reviews/B001GB5Q88, http://brickhouse-security-reviews.measuredup.com/3877, http://www.ripoffreport.com/brickhouse-security/miscellaneous-electronics/brickhouse-security-total-sca-2751b.htm,

Example two: Victoria's Secret - great ratings elsewhere, always a great experience for my wife and her friends, both online and in the stores
ResellerRatings (1 star): http://www.resellerratings.com/store/Victoria_s_Secret
Elsewhere (top ratings): https://www.google.com/products/seller?zmi=victoriassecret.com, http://venturebeat.com/2013/02/12/amazon-apple-and-yes-victorias-secret-dominate-the-mobile-shopping-satisfaction-ratings/

Examples like these two make it easy to see how ResellerRatings is either allowing, or participating in, the deception of consumers all over the world. I will be speaking to attorneys about organizing a class-action lawsuit.