dot com creations myonlineincomesystem, kimberly hoffman deceptive presentation , Internet

I received an email for Kimberly Hoffman stating that she is making a fantastic income with an internet business that she was shown and of course it saved her and her son's life...blah, blah...and she just wants to give to others what was given to her...wow...that's so nice.  Usually, I don't fall for things like this, but it was talked about on cnn as a great income potential,(that's what the site says) so I paid the $27.00 she asked for, because she just wants to help people..haha.  Well, the site then offered me an upgrade for an additional 37.00 which will increase my income, ok, not a lot of money to lose, so I paid that, it then told me I needed the pro which is another 67.00.  I declined, and it took me to the website builder which I was lead to believe was included...it's not...it's another 97.00 for that.  I stopped there and requested my money back (don't want to find out what other fees I'll have to pay in order for the system to be profitable).  It might be profitable when all is said and paid!  but I don't appreciate the deception (could of just told me about all the charges in the beginning before I paid the first 2 fees!