Luxor Luxor False Advertising Las Vegas Nevada

I am an affiliate marketing manager. I am very familiar with online/email marketing compliance. I received an email from the Luxor about rooms for only $55 a night during select dates. Not "starting at $55". They were flat out $55.

Their promotion code was "LDBLAST" and the dates listed were:

November 23 - 29
December 14 - 20
January 2 -6
January 18 - 24

I thought it was a good deal and I clicked the link to make the reservation. I was surprised that a Friday date would be so cheap. After I was on the site I punched in the dates of January 21 - 24. I was surprised that the 23rd went from $55 up to $129.

Before I called them to get assistance in getting the promotional rate on the last night I made sure to read over the email multiple times to make sure I didn't miss anything. Again. It said $55. Not "starting at $55".

The first lady I talked to was of no help at all. She kept telling me it said "as low as...". I told her that I was looking at the email right now and it said nothing of the sort. She passed me to her supervisor. After explaining for another 10 minutes I received the same answer. I was then forwarded to a manager. After my favorite thing, explaining it for a 3rd time, she had me forward the email to see for her own eyes.

This time I set up the conversation. I first had her read it over and confirm that it was $55. I then had her confirm the dates. After her interpreting it the same way she then logged on to make the reservation for me. She saw the higher price on the last night too and then suddenly changed her story. She said the last night was more and that's how it was, regardless of the email.

I was then given the phone number to Michell Martinez, reservations manager. In case anyone else wants another dead end you can call her at 702-262-4445, or email her at mmartinez@luxor.com. Conveniently enough, I only received her voicemail and never a return phone call.

Working in internet marketing I am very familiar with FTC compliance. This email is totally non-compliant and very heavy on insinuation and false advertising.

B
Las Vegas, Nevada
U.S.A.