vanilla gift mastercard incomm non card activation--run aaround Nationwide

I bought $50 Vanilla gift mastercard dec. 2015 as Xmas gift.  I have the receipts. When the recipient tried to use the card, he was told it was not  activated. I called the phone # on card and was told it an issue with the store.  I checked with "consumer Affairs" online and there are over 200 complaints against this card. The store (Walmart) saidt they would contact the company to get activation.  A few days later  the told me it would be activated and to check the "card balance".  Now the site says "system not active".  Contacted vanilla again by phone, and helpful? girl gave me a complaint confirmation and an email address to send copy of receipt.   Guess what--email address is phony.  I tried to email incomm.  Email doesn't work.  I know it's only $50+act. fee, and others have lost a lot more, but I hate to be cheated--plus those cards are still on the racks in stores--waiting to scam somebody else.   At least, this has given me a chance to vent.  After all this, I contacted my credit card company, and it will probaby be resolved.