Report: #799879

Complaint Review: Ripoff Report | Ding King Automotive School TRUSTED BUSINESS | Ripoff Report Verified Safe™ …businesses you can trust. The Ding King Institute opened campuses across America, only state licensed PDR school by Bureau For Private Post Secondary & Vocational Education in America, with State Agencies, providing complete Paintless Dent Repair solutions. 23 years The Ding King Training Institute, grown into the largest Paintless Dent Repair School in Nation. - Internet

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  • Reported By: pissed patriot — Charleston South Carolina United States of America
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  • Ding King Automotive School TRUSTED BUSINESS | Ripoff Report Verified Safe™ …businesses you can trust. The Ding King Institute opened campuses across America, only state licensed PDR school by Bureau For Private Post Secondary & Vocational Education in America, with State Agencies, providing complete Paintless Dent Repair solutions. 23 years The Ding King Training Institute, grown into the largest Paintless Dent Repair School in Nation. Internet United States of America

The Ding King Training Institute TRUSTED BUSINESS REVIEW: The Ding King Training Institute's executive team consists of leaders in Auto Appearance Industry, from Todd the President, to team of highly skilled instructors, friendly staff of employees dedicated to 100% customer satisfaction. The Ding King's approach to business focused on providing only highest customer satisfaction in industry. The Ding King offers money back promise to support customers.

*UPDATE: The Ding King Training Institute, Inc. pledges commitment to always improving operations by joining Ripoff Report's Corporate Advocacy, Business Remediation and Customer Satisfaction Program. A program benefiting consumers by increasing confidence when doing business with a member business. The Ding King Training Institute, Inc. recognized by Ripoff Report Verifiedâ„¢ as a safe business service.

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REVIEW UPDATE: October 9 2021: The Ding King Training Institute remains committed to increased customer satisfaction and has improved their business practices over the years to better serve their customers. The Ding King Training Institute is truly dedicated to making sure their customers are satisfied and that any complaints which do arise are addressed promptly and fairly.

To date, The Ding King Training Institute has made good faith efforts to resolve all complaints reported on Ripoff Report. Based on our experience, the member business has proven to be among the top members of the Ripoff Report Corporate Advocacy Business Remediation and Customer Satisfaction Program as a Verified Safe Business™.

Over time and since becoming a member, The Ding King Training Institute has remained actively engaged and improving the way they address customer service complaints. As an active and current member of the Ripoff Report Corporate Advocacy Business Remediation and Customer Satisfaction Program we are happy to report that now more than ever The Ding King Training Institute remains committed to improving customer satisfaction.

Remember, no company or individual can ever satisfy 100% of the people 100% of the time. There are no products or services that will always be perfect for everyone and even the best companies will receive complaints from time to time. However, by participating in the Corporate Advocacy Program, the member business has made a commitment to working with its customers to resolve complaints quickly and fairly whenever possible.

Please keep in mind that as a consumer you have some responsibilities as well. Success has many definitions that based on your past experiences, current situation and your perceived expectations. Success with any product or service is always based on the proper application and understanding. The fastest car will not run if you never turn the engine on. Look at how you used the product or service that was provided in relation with the instructions that you received. The Corporate Advocacy Business Remediation and Customer Satisfaction Program will help you get your voice heard but please be prepared with documentation and fair representation of your concern, also have an idea of how the company can fix your concern. Can they offer additional services, extend warranties, offer a fair refund or just get you talking with someone that can help. ..let them know and let us know!

*Any consumer not receiving satisfaction from a member of the Corporate Advocacy Program should email us at editor@ripoffreport.com.

Ripoff Report Verified™ REVIEW

EDitor's UPDATE: Positive rating and recognition has been given to The Ding King Institute for its full commitment to quality customer service.

Ripoff Report's discussions with The Ding King Training Institute, Inc. have uncovered an ongoing dedication by the company to total client satisfaction. This means that clients can expect that the company will work towards finding a mutually satisfactory resolution to any concerns. The Ding King Training Institute, Inc. listens carefully to client concerns and sees them as an opportunity to learn from past mistakes and become more efficient as a company in the services offered and the support for those services.

The Ding King Training Institute, Inc.'s principal, Mr. Todd Sudeck, has informed us that his personal philosophy is that "his graduates success are his success" and are the heart of his business. To be successful in business, you must possess integrity and Mr. Sudeck feels it's critical to listen to his customers and to always be honest and deliver on promises. It's not about telling the customer what he wants to here, but what the customer should know about the industry that will benefit them over the long haul. I've always put my customers first and believe that's why we've been so successful over the past 23 years. Another top executive, Michelle Scher has been with the company for over 20 years told us that Todd Sudeck's personal business philosophy is based on the premise that "strives to add value in service, understanding that a successful business model is based on value-added services, and client care". We are the #1 PDR School in the world for a reason...We Deliver Quality Tools and Comprehensive Training required to be a professional in the industry. One of the things Ripoff Report learned in the course of its review is that typical customer feedback reads, "The Ding King Training Institute, Inc. truly delivers on their promise of over-the-shoulder training. Our training was incredible and we are very pleased with the quality of the tools we received. The technical support we continue to receive is beyond our expectations and their customer service staff are extremely responsive and helpful. Everyone at The Ding King are very serious about meeting commitments, and delivering on their promises.”

The information provided in this report below is based on comments made by Todd Sudeck during an onsite inspection held by a third party verification company with no biases toward Ding King Training Company.

Ding King Training Company is a unique training facility that specializes in educating interested companies and individuals on the most advance and effective techniques in cosmetic car repair. Classified as a Paintless Dent Repair Training School, Ding King Training has spent the past 20 years creating quality curriculum that not only includes how to appropriately fix cosmetic damage to cars, but how to more effectively conduct a business that revolves around automobiles. They offer several different educational packages through their company, "students can learn total reconditioning if they choose to.”

Ding King Training Company relies on both marketing and their reputation to develop most of their leads, "we generate a lot of repeat and referral business as well as our web sites, advertisements in trade publications, and trade shows.”


During the onsite interview, Todd Sudeck the President of Ding King Training Company, was asked to describe a situation where a client was not satisfied with the level of service they received. Mr. Sudeck explained a situation outside of the educational elements of the company, "a customer's tools arrived two days later from the shipping date they expected." Mr. Sudeck assures future clients that this is not a common complaint for Ding King Training Company, and the issue was resolved by expediting the shipping process. In this particular situation the client was, "extremely satisfied" with the manner in which the complaint was handled. Mr. Sudeck further assures future clients that all complaints are handled with a follow up protocol involving a personal phone call from Mr. Sudeck himself who will, "ask if they are completely satisfied, and if there is any other thing he can help them with.”

When asked to comment on the complaints posted on Rippoff Report's website Mr. Sudeck informed us that he believes the comments are false, "the complaint that was registered on Ripoff Report has been confirmed to be a competitor." Mr. Sudeck went on to list their many accreditations, "Ding King is a state licensed school with Bureau For Private Post Secondary Vocational Education. Also, we are registered with the state Attorney General and members of various trade organizations: National Auto Body Congress Exposition, National Auto Dealers Association, Specialty Equipment Manufactures Association, International Car Wash Association, member of the BBB, and the Business Consumer Alliance Group and an A+ rating." Mr. Sudeck also offered a final rebuttal against the claims made against them on Ripoff Report's website, "Ding King stands behind all training and tool programs 1000%. Tools are guaranteed for life, and we offer free additional training for the customers requiring it. The class sizes are small and personalized with student to instructor ratio of 3 to 1, and also we offer one on one training for those who desire it.

When asked what type of changes they have made to honor their commitment to make things right with the customer per the request of Ripoff Report, Mr. Sudeck stated, "customer is always right, and any or all issues are resolved to total satisfaction from the customer.”

Ding King Training Company is please to be a part of Ripoff Reports Corporate Advocacy Business Remediation and Customer Satisfaction Program. Mr. Sudeck further explains but saying, "I find great value in having the support of Rippoff Report's Consumer Advocacy Program. I appreciate them doing their due diligence, recognizing that the reports were written by a competitor. Setting the record straight, letting customers know that the Ding King does good business.”


"I believe being a Ripoff Report Verified Trusted Business is extremely important. I value customer relationships and will always do what's right for my clients. My company was made aware of FALSE REPORTS and negative reviews that were made and confirmed to be from a COMPETITOR intending to SLANDER and due damage to me and my company's reputation. Their IP address has been confirmed and Ripoff Report has determined that all the reviews made were FALSE and MALICIOUS and intended to try to persuade students looking to learn PDR to look elsewhere. We do good business and welcome you to read more about our company, business philosophy and training programs. An intentional smear campaign started in 2004 against my company and 3 others in my industry was initiated. At first we searched our database for the name, email or phone number of such customers so we can make things right, but we found no such customer by name, email or phone number. We were taken back and shocked by what was being written about us. When we responded, the competitor in question would respond with more false attacks. It became a vicious cycle! Realizing that more and more customers over the years conduct their research over the Internet and might be believe these fake reviews, so we felt it important to address this once and for all and put a stop to it the fake posts intended to damage our company.

  • All customers having posted on ROR have been contacted by email and offered a full refund
  • They could not be reached by telephone, as the numbers provided were incorrect
  • They were requested to provide a copy of their invoice, a copy of their enrollment agreement and graduation photo with our staff and we would gladly refund their money.
  • NOT ONE PERSON responded and that is because the reports made were not true and done so to hurt my company’s reputation.

As the President and founder of the company, I take each and every customer’s total satisfaction extremely seriously. We guarantee the tools for life and offer unlimited training for higher learning and advanced certification. Class sizes are conducted either 1-on-1 or with 2 instructors with a maximum of 3-to-1 student to instructor ratio. You will work on practice panels to gain the basics of PDR and move onto live cars where you will learn on the repair door dings, hail damage, pressure dents, creases and larger body line damage. Your complete and total satisfaction is our primary objective! As a family owned and operated business, we pride ourselves on taking care of our customers every step of the way as you learn a new skill. Your satisfaction is our satisfaction. Every business runs into a snag now and again. It’s life. We’ve all heard the expression that “you can’t make 100% of customers happy 100% of the time”. We sure aim to meet your highest expectations and make sure you’re completely satisfied. Should a customer have any issue what so ever, doesn’t seem reasonable to assume the first stop would be to me the owner of the company or even their trainer or our customer service staff who are all onsite 5 days per week from early morning to closing? I would think so and I would never let any issue go unresolved where my customer wasn’t completely and I mean 100% completely satisfied. I would fix whatever the issue was and insure such an issue didn’t happen again…PERIOD!

We are 'The Best PDR Training School' in the world. We have locations in California, Texas, South Carolina and new locations planned for Missouri, Florida and New Jersey. What makes us the best is simply our success of our graduates. Customers come to Ding King from all over the world and all leave our training with top quality tools and training that has prepared them with the foundation to build their new business on. Please take time to review our site, learn more about our tools, training curriculum and feel free to contact me personally for any assistance I might be able to provide. The Ding King Training Institute, Inc.'s entire instructional staff have a combined experience exceeding 100 years in the PDR business. We are confident we can provide the training necessary for you to achieve success and look forward to earning your business.”

The Ding King Training Institute, Inc. takes employee satisfaction seriously as well.

Employee feedback and surveys reveal comments such as this, "Ding King is family owned and operated and I love working here. My co-workers and I have all been working for Todd for the past 18-23 years and we all feel part of his family. He is a really good family man! He has 7 kids and a great woman by his side and loves coaching baseball, soccer and just hanging with his kids. Opportunities for suggestions and improvements are encouraged. Todd is truly concerned about our contribution to the company and providing growth opportunities for us as well. He takes the time to listen and communicate with employees and customers. What I love most about working at Ding King is that I am going to change the life of the student that I am teaching and it makes me feel really good knowing I have the ability to make a difference and improve the life for someone else like Todd did for me 18 years ago.”

Ripoff Report was pleased to learn that The Ding King Training Institute, Inc.'s past and current approach to business is focused on its pledge to total commitment towards client and employee satisfaction.


The Ding King Training Institute, Inc. recognizes that complaints posted on Ripoff Report (whether true or not) are issues that need to be addressed, not ignored. If handled correctly, complaints can be valuable learning opportunities. With the feedback generated by Ripoff Report's review, The Ding King Institute has made organizational changes allowing its clients and employees a more streamlined approach to problem resolution and a commitment to a great client experience.

In summary, after our review, which included discussions with Mr. Sudeck, Ripoff Report is convinced that The Ding King Training Institute, Inc. is committed to quality delivery of services resulting in total client satisfaction.

Read more about why consumers should feel confident when doing business with a member of Ripoff Report's Corporate Advocacy Business Remediation & Customer Satisfaction Program. Yes, it’s a long name for a program that does a lot for both consumers and businesses alike.

Read about Ripoff Report Corporate Advocacy Business Remediation & Customer Satisfaction Program, a program that benefits the consumer, assures them of complete satisfaction and confidence when doing business with a member business. This program works.

As a matter of policy, when a business becomes a member of the Corporate Advocacy Program they agree to allow Ripoff Report to contact every client who filed a complaint so they can make things right with them. In order to confirm that the complaints were resolved, Ripoff Report is copied on all responses so we can ensure that the member business did right by their customer.



Ding King Automotive School lied about certification, lied about financing, provided inferior tools Internet

I thought I had done my due diligence, but only after having my money taken, and getting the worst training I have ever witnessed, I decided to do some checking on this company that had promised me the world but couldn't even deliver a grain of sand!

Ding King has GOT to be the worst business opportunity ever in this industry. From their system, to training, to the tools they provided, everything turned out horribly and I have found that the support they promise is non-existent.

They advertise having several "campuses" but having asked to go to several of them, ultimately they told me they only had one that was operating and it was in california. I did attend training there only to find out that their "hands on" training took place in a warehouse, with no real facilities to speak of, and that their "years of experience" really amounted to nothing mopre than a few people who happened to work for them for awhile...there was no real industry experience by anyone I cam in contact with.

In terms of their "nationally recognized" programs, I could not find anywhere that they are accredited or even registered with the states that they supposedly do business in. When I spoke with my lawyer, he also researched and did not find anywhere that they filed their required disclosure documents with their states of business. A big no-no in the legal world evidently.

The tools they gave me as a part of my "package" were absolute pieces of crap. They were poorly made, and I have now had to replace all but two of them. I have since learned that there are several American manufacturers of these tools and while they do cost a bit more, they are worth every penny.

If you are looking to go into the PDR industry, DO NOT even think about considering this horrible company. They lie, cheat, and steal and promise you a great price and discount when all they ultimately end up doing is taking your money and providing zero support!

This report was posted on Ripoff Report on 11/19/2011 02:05 PM and is a permanent record located here: https://www.ripoffreport.com/report/s/ding-king-automotive-school-trusted-799879. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#2 REBUTTAL Owner of company

TODD is a Lier.....

AUTHOR: Jerry Dean - ()

POSTED: Sunday, January 18, 2015

First of all, Look at all of TODD'S reply's. He is so lazy he copy's and pastes with a little addition. Let me say this, No business man, successful or unsuccessful we give away anything for free. I like how TOOD says he will pay for your hotel and airfare. Up front it seems like a good deal. Do the research, TODD gets discounts and schedules the student on the cheapest airline with multiple stops and the cheapest seats. The hotel he places you in is very low end. Either way you look at it, TODD is still making money and is one heck of a salesman. "if his lips are moving, TODD is lying" Reference the tools TODD gives you for the class as a bonus, i actually went to a 30 plus year dent repair professional and showed him the tools. This professional told me they are extremely low end, and will not survive more than 6 months in a busy work place. The expert recommended "Dent Craft" located in Oklahoma. The tools you receive are worth APPROXIMATELY $400.00 RETAIL. (JUNK). Remember nothing is free SILLY......

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#1 REBUTTAL Owner of company

PDR Tools Sold Nationally by Snap On & We Are A State Licensed School

AUTHOR: President of Company - ()

POSTED: Wednesday, June 25, 2014

IP ADDRESS has been confirmed to be of an employee of our competitor. THIS IS A FALSE REVIEW!

While I realize most customers read these reviews and can see as clear as day that they have been written by competitors, but I wanted to set the record straight as President of the company by stating the following:

Our tools are made from high quality stainless steel, then properly cut and heat treated adn manufactured to the highest quality standards. All handles are twice baked and color coordinated for ease of selection and comfort. In fact, you can find our complete line of tools on every Snap On truck across the USA. Snap On does not sell crap.

As for our programs being recognized nationally, we are a STATE LICENSED School with not one complaint and our program is registered with the State Attorney General and we are approved by the Federal Government under the US Veterans Affairs Vocational Rehabilitation.

This is a clear attempt to damage the reputation of a quality company! 

This is sad that a competitotr can't shine on his own and has to hide behind the keyboard and type slanderous and false information to try to make themselves look better!

LET ME REITERATE for customers researching our business:

 This FALSE REPORT has been made and confirmed to be from a COMPETITOR intending to SLANDER and harm my company. Their IP address and testimony from their ex-employee has been confirmed and with depositions pending, the truth will prevail.

Your airfare and hotel expenses are “on me” so you can see the quality first hand before attending our school……That is how confident I am in the quality we offer everyone of our students.

Legal Action has been initiated to STOP THE NEGATIVE and ILLEGAL ACTS! You've been doing this for years and it's not only dirty, but ILLEGAL! Your attempt to litter your FALSE Complaint with keywords that Google will pick up and place in the search results is obvious and very sad!

  • My company is State Licensed to operate a school with NOT ONE COMPLAINT!
  • My company is registered with the State Attorney General with NO COMPLAINTS!
  • My company is registered with the Business Consumer Alliance Group with a AAA Rating!
  • My company is registered with the Better Business Bureau with a AAA Rating!
  • My customers are extremely happy and satisfied with their experience.
  • I have been in the business for 21 years and if I ever had a customer that wasn't satisfied for any reason, I WOULD HANDLE THE ISSUE IMMEDIATELY! I welcome this so called unhappy customer to provide a copy of your enrollment document and invoice for a FULL REFUND.....Also, upload your graduation photo to prove you are a student of my school…..THIS WON’T HAPPEN!


It has come to our attention that the competitor in question is directing you to read these reviews about my company (WHICH HE WROTE HIMSELF) to persuade you to do business with his company.

Again, the statements made by this competitor in his multiple reports are flat out lies intended to harm my company's reputation and persuade you to do business with his. Do your research; I believe you will find he is not licensed to offer training in California and does not comply with the SAMP ACT with the State Attorney General's Office. 

Should anyone reading this wish to speak to me directly or any of my graduates, please contact me personally at 1-800-304-3464.

I am so confident in the quality of our training programs that I will pay for your airfare and hotel to visit our school prior to you starting class!




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