HomeJoy HomeJoy posts fake reviews on Yelp in order to trick consumers into using their services. Internet 

I believe that Homejoy is not a platform as they say in their rebuttal.  Simply having technology that allows clients to change schedules does not make a company a platform.  Homejoy markets themselves as a cleaning company, not a booking platform.  Their "employees" wear their company branded uniform.  Booking sites like Sitter City or Home Advisor do not have company uniforms for the people that do the work.  There are many examples of which I can detail if Homejoy wishes to respond.  From what I hear, Homejoy charges $20 per hour because they do not pay workers compensation and they do not withhold payroll taxes.  

Homejoy is a platform that connects households with great, high quality professional cleaners. Thousands of clients and professional cleaners have used our online platform and have had amazing experiences. Unfortunately, in April 2013, we discovered one of our hired contractors responsible for helping with marketing efforts was soliciting positive Yelp reviews. This activity was stopped immediately, and the individual involved was let go. We cannot emphasize enough how very sorry we were for this breech in our customer's trust, however, we can promise that safeguards were put in place and this has not, will not, ever happen again. Please note that as a result, many of the allegations above are false as this has not happened since April 2013. We request that the above be removed by the individual who posted as it is not an accurate representation of our platform or company.