Report: #1285768

Complaint Review: Site Strategics - Indianapolis Indiana

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  • Reported By: anonymous — Indianapolis Indiana USA
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  • Site Strategics 3725 East Southport Road Suite A Indianapolis, Indiana USA

Site Strategics Site Strategics sells templates off as their own original custom web designs Indianapolis Indiana

*Author of original report: Buying a pre-built website doesn't make you a developer no matter how you spin it.

*Consumer Suggestion: WordPress Templates Best Practices

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Title says it all. I dealt with this company on a professional level as an independant developer and discovered that they a common practice of buying wordpress from themeforest.com for $59.00 and passing them off to their customers for thousands of dollars, and a montly "marketing" contract. After meeting with this company they are nothing than fast talking used car salesman, selling search engine submissions and pushing ridiculous contracts that require an investment of over 1000/month. If you are going to have a site developed and marketed, I suggest going with a larger, more reputable firm that wont use templates.

This report was posted on Ripoff Report on 02/07/2016 07:32 AM and is a permanent record located here: https://www.ripoffreport.com/reports/site-strategics/indianapolis-indiana/site-strategics-site-strategics-sells-templates-off-as-their-own-original-custom-web-desi-1285768. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#2 Author of original report

Buying a pre-built website doesn't make you a developer no matter how you spin it.

AUTHOR: - ()

POSTED: Monday, May 23, 2016

I don't see any problems if you are transparent with customers, and inform them of the use of wordpress themes. However, there is an ethical issue when buying a single use, non-commercial liscence and pawning it off as your own "custom work". Despite the charges, and costs their customers are paying... I'm sure there is some implication that they are getting something original, which couldn't be further from fact.

There is a liscence available that allows a theme to be "re-sold" to a third party. In looking at the source code of Site Strategics "work", one can clearly see that the extended liscence was NOT purchased. Additionally, what is listed as custom development solutions built on wordpress doesn't match the basic stylesheet work and color changes that is actually done. 

Additionally, I am a themeforrest developer, and I build themes from scratch. Its not that hard. Sure, it takes about 120 hours to crank out a theme from scratch, which is further reason for me to post this report. See, this company is ripping of its customers as well as other designers such as myself by stealing our work and claiming it as their own original work.

It saddens me that you openly admit this is common practice for you as well. I can tell you first hand, that big-time firms don't work this way.


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#1 Consumer Suggestion

WordPress Templates Best Practices

AUTHOR: douglaskarr - (USA)

POSTED: Saturday, May 21, 2016

What you deem as dishonest is a best practice within the industry. I'm going to have to rebut your criticism for two reasons:

  • Licensing a supported theme from a site like Themeforest is a best practice, the opposite of a ripofff.
  • Criticizing a $1000 a month for marketing consulting is nonsensical. There's no agency that charges that in the city - most are over $10,000 a month.

I know, I own an agency in town and we deliver WordPress sites the same way. Developing a custom WordPress theme from the ground up is not a best practice. It requires hundreds or thousands of hours of development time, project management, quality assurance, as well as ongoing maintenance to keep up with WordPress version changes. We stopped doing it years ago. It wasn't cost effective for our company, and we could never deliver on the features and functionality that a popular theme offered.

The advantage of licensing a parent theme from a site like Themeforest is that the popular themes have incredible support, are fully responsive, have third-party integrations, sometimes have entire companies supporting them, ongoing security and feature updates, and extraordinary features. A licensed and supported template will always have far more advantages over a custom built theme for your client. Any reputable WordPress agency would tell you the same.

In fact, I would not trust an agency who did NOT build a custom child theme from a well-supported and established parent theme. You simply can not match the value. And there is still a cost to implementing a purchased theme. Those themes must be optimized for search, branding implemented, content

Additionally, there is still a cost to implementing a purchased theme. Our implementation fees are well over $10,000. Those themes must be optimized for search, branding implemented, content developed, landing page and conversion integration, analytics implemented, etc. There is no developer in the industry that can develop a WordPress theme from the ground up for $1,000... nevermind actually designing a marketing strategy around it.

We've worked with Site Strategics and referred customers to them for over 5 years now and they've done an exceptional job and always been transparent with their clients about deliverables. As well, the search and social marketing efforts they've provided have been far more affordable than their competitors in the space. 

I'm not sure how you can write a ripoff report for a company that you've never actually been ripped off by. You were not customer, never paid them any money, and never received any services from them. It's unfortunate that you would try to go out of your way to hurt a business that is in good standing.


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