Your Community Yellow Pages This company promised artistic advertising and did not produce. They made promises all the way to the end and then thier doors were closed with my money in thier hand. CROOKS Temecula California

I WORKED A WHILE FOR A NEWSPAPER WHEN I WAS YOUNGER.

LEGITIMATE AD SALESMEN HAVE A COPY OF THEIR PUBLICATIONS AND THEY GENERALLY HAVE A MOCK-UP PAD WHERE THEY WILL MAKE A ROUGH SKETCH OF HOW YOU WANT YOUR AD TO LOOK AND THE AMOUNT OF WORDS YOU WANT ON IT.

YOU CAN NOT PUT ENOUGH THINGS IN A ONE INCH AD TO EQUAL AN ENTIRE NEWSPAPER PAGE. YOU HAVE TO HAVE REALISTIC EXPECTATIONS.

WHEN THE AD SALESMAN COMES CALLING, YOU NEED TO SEE IF YOU CAN VERIFY THEY REALLY WORK FOR A LEGITIMATE BUSINESS AND YOU NEED TO TELL THEM THAT YOU WILL TO THEIR FACE. IF THEY LEAVE, THEN THEY ARE A CON MAN AND THERE ARE QUITE A FEW OF THEM SELLING ADS IN PUBLICATIONS THAT DON'T EXIST.

BY LOOKING AT THEIR PUBLICATION, YOU WILL GET A GOOD IDEA OF WHAT THEY CAN DO AND HOW BIG THEIR AD WILL BE. ADVERTISING IS SOLD IN INCHES AND COLUMN INCHES IN MOST PUBLICATIONS.

THEY WILL TAKE THE ROUGH SKETCH OF YOUR AD TO THEIR GRAPHIC ARTS DEPARTMENT AND THEY WILL BILL YOU FOR THE TIME THE ARTISTS SPEND PUTTING YOUR AD TOGETHER.

YOU CAN SAVE SOME MONEY BY HAVING YOUR OWN AD PRE-MADE --THEY CALL IT CAMERA READY AND THAT WAY YOU KNOW WHAT IT WILL LOOK LIKE AND WTHER YOU WILL IKE IT OR NOT.

IF IT IS CAMERA READY, THEY WILL HAVE THE CONTRACT THAT YOU SIGN WITH THEM WHERE YOU PROMISE TO PAY SO MUCH MONEY FOR THEM RUNNING THE AD SO MANY TIMES. IF YOU WANT A PREMIUM LOCATION LIKE NEAR THE CROSSWORD OR THE TV GUIDE OR THE SUDOKU GAME OR WHATEVER, YOU WILL PAY EXTRA.

IF YOU WANT TO KEEP THE SAME LOCATION FOR A WHILE IT BECOMES A STANDING AD AND RATES TEND TO BE CHEAPER FOR THOSE.

IF HE JUST COMES IN AND TAKES YOUR MONEY AND YOU NEVER SEE THE AD --HE IS SUPPOSED TO SHOW IT TO YOU--AND GET YOUR APPROVAL, YOU JUST PAID SOME GOOD MONEY NEVER TO DEALK WIUTH THIS GUY AGAIN.

DID YOU EVER SEE IT IN PRINT?

WAS IT EVER PUBLISHED?

UNANSWERED QUESTIONS HERE.

MAYBE HIS IDEA OF AN ARTISTIC AD WAS STICK FIGURES OR SOMETHING.
YOU SHOULD HAVE AGREED ON TERMS BEFORE YOU
PAID HIM A DIME AND HAD A CONTRACT..

I FIND IT HARD TO BELIEVE THAT YOU PAY A GUY FOR AN AD WITHOUT FINAL APPROVAL OF THE PROOF OR WITHOUT A CONTRACT.

OR EVEN VERIFYING HE WAS A LEGIT AD SALESMAN AND HE EVEN WAS FROM A REPUTABLE PUBLICATION. YOU DON'T LET THEM GIVE YOU THE NUMBER TO CALL,. YOU LOOK IT UP ON THE INTERNET OR CALL. DIRECTORY ASSISTANCE AND YOU GET THE NUMBER INDEPENDENTLY FROM HIM.,