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Report: #1530774

Complaint Review: Action Coach OneCo LLC -

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  • Reported By: Former Employee — Nevada United States
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  • Action Coach OneCo LLC 5781 Fort Apache Rd United States

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Buyer beware.

There have not been any reports of ActionCoach OneCo, LLC in a while, but it's certainly not because they have improved any of their business practices, morals, or ethics. I am a former employee of this organization who was responsible for providing support to franchise owners and I advise you to run as far as possible away from this "investment." There’s a reason this ML only sold two franchises in all of 2023.

In fact, last year the ML dissolved more franchises than they sold because it's almost impossible for the average coach to make any money in this business.

First, the cost of the franchise is $100,000 ($75,000 for a franchise fee and $25,000 for training.). If candidates do not have that money available, they are encouraged to finance their firm, to the point that people are told to take out loans against their homes. Then after only three months and long before they have ever signed their first client, minimum royalty payments of $1950/mo start.

Unless a candidate has a particular personality type (loves sales, is great at networking), they are unlikely to be successful, though they downplay the sales aspect dramatically during the sales process. Among my responsibilities was collecting the end of the month bankings from coaches. A handful of coaches do really well and they skew the averages that are reported. Many coaches do not gross more than about $5-8k per month and after royalty payments, 5% marketing fees on top of that, operating expenses, any loan payments that have to be made, etc. coaches couldnt be taking home more than about $1500-2500 a month. Those meager earnings are after you will invest 80 hour weeks hustling, because this is not a lifestyle business.

The organization talks a lot about marketing and lead generation for coaches. In the more than one year I was helping firm owners, not one coach had a client materialize from a lead provided by ActionCoach, if leads were provided at all.

One of the things Action Coach sells itself on are “systems'' that simply do not exist. The Global office is a chaotic mess and deplorable with communication. The so-called “coaching system” they have is a disorganized Sharepoint site with broken links..Marketing materials are developed in Canva and are the most rudimentary of desktop publishing.

They also sell themselves on their training. There is an initial ten-day training that seems designed to engulf coaches in the AC Culture rather than give them practical training running their business. These ten days will be 10-12 hour grueling days of information thrown at you like a fire hydrant, designed to overwhelm you. When coaches return from training, they are motivated, but still have no idea how to start or run this business. After ten-day training, what you get in the way of continuing education amounts to endless hours of video of Brad Sugars talking. Many of the training videos are outdated and clearly recorded in the late 90’s/early 2000’s and promote old, stale business ideas that are simply tone deaf in any modern business environment. Coaches who struggle (and most do) are then instructed to get and pay for a Master Coach through ActionCoach. This will be at least a few hundred a month.


This company does not operate like one that has been in business for 30 years, but more like a dysfunction startup that has not figured it out yet. After seeing what’s under the hood in this company, if you have $100k to invest in your own business,do not give it to Brad Sugars.

This report was posted on Ripoff Report on 01/21/2024 08:06 AM and is a permanent record located here: The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year. Ripoff Report has an exclusive license to this report. It may not be copied without the written permission of Ripoff Report. READ: Foreign websites steal our content

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#6 Consumer Comment

Total scam

AUTHOR: Tony - (United States)

POSTED: Tuesday, March 05, 2024

 Please reach out to us ! I would welcome the help !!!

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#5 Consumer Comment

Please contact us

AUTHOR: Tony - (United States)

POSTED: Friday, February 16, 2024

I will take you up on this . Please email us at :

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#4 Consumer Suggestion

Bad franchises vs good franchises

AUTHOR: Flint - (United States)

POSTED: Thursday, January 25, 2024

This one checks all the boxes of a bad franchise.  Honestly, if you have $150k to invest, you should be sophisticated enough not to fall for this.

  • It's a franchise for personal services.  Personal services are not a business that makes sense to franchise.  There's no "system" that will work for a business consulting firm like it does for making burgers.
  • It's not a household name.  You probably haven't heard of it until they tried to recruit you.  The whole point of a franchise is to benefit from the name recognition that comes with an established brand.
  • When you go to the front page, the "become a franchisee" stuff is more prominent than the actual business offering.  They are obviously in the business of selling franchises, not the business of coaching.
  • Hard-sell tactics.  Successful franchise companies are usually quite selective about who they allow to become their franchisees.

In contrast, good franchise opportunities:

  • Are household names and have prominent and successful marketing campaigns.
  • Tend to be hard to come by and require a lot of vetting by the franchisor.
  • Are for simple business concepts that can be easily scaled, benefit from a system, and do not essentially sell the services of a single individual.

Even then you have to be careful not to buy into something where the franchisor makes money and you don't.  Not every market can support every franchise.  With a bad franchise, you are simply screwed.

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#3 UPDATE Employee

Present Action Coach Franchise owner

AUTHOR: Tony - (United States)

POSTED: Wednesday, January 24, 2024

Thanks for a very up to date comment on the  Action Coach Franchise. I too beleive the lack of reviews and stories is odd to say the least.

I can't believe I got suckered into buying this poor excuse of a franchise. Dishing out close to $150 000 for a embarrsassing return is one of the worst things I have done in my business life.

The recent numbers I am seeing is more than 50% of all Actioncoach franchises are NOT making money in North America. It's ridiculous to NOT report this. This is fraud ! I know of too many seeking to get out of this franchise. If the person who made the above "Complaint Review" really did work for Action Coach.....I would very much like to get in touch with him/her. We need your help.

The review from the former Action Coach ML is spot on ! So accurate in everyway.

DON'T buy a Action Coach Franchise without contacting Joel  Libava from the  Franchise King


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#2 Author of original report


AUTHOR: Former Employee - (United States)

POSTED: Monday, January 22, 2024

Tony, I would be more than happy to help. If you can share a way to get in touch, I will reach out promptly. I feel obligated to help where I can because I’ve seen this happen to too many great people.

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#1 Author of original report


AUTHOR: Former Employee - (United States)

POSTED: Monday, January 22, 2024

 "Then after only three months…” This should be "three months after training” but you are permitted to start coaching until you are done with training, so in essence it’s three months after you’re permitted to start coaching.

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