Al Lamb's Dallas Honda Advertises low prices and then add's exorbitant "fee's" Dallas Texas

I was searching for a new entry level ATV for my daughter. Knowing the make and model I wanted, I was willing to drive up to 8 hours to purchase it, IF I could find a good price. 

I found Al Lamb's Dallas Honda had an outstanding price on new, leftover 2012 & 2013 models of the ATV. This dealership had the price displayed on several websites including their own website new invetory. Of course I wasn't going to drive 500 miles to find the advertised price was a sham, so I called the dealership. I had to really push the salesman on the phone to give me a stright-up price with all fees, etc...

I finally got a final price, BEFORE sales tax.... they added another $1000 to the advertised price. The advertised price of the ATV was $3500. All I can say is wow! This stealership added 28% in fees to a very low priced machine. Bear in mind, we did not add sales tax to that price.

28%..??!!!

There are too many places to buy Honda's from. Why play games like this? If they begin the business-customer relationship off in such a dishonest manner, one can be certain ALL aspects of purchasing and service from this dealer would be dishonest also. Of course I didnt waste my time spending one extra second on the phone with them, let alone purchasing from them.