American Freight Furniture Liquidators Steven Joel Belford President and CEO Orlando, Florida

 I am a Registered Nurse with a Psychiatry minor. I had the privilege of meeting Steve Belford for a minor medical issue. I found him to be kind, respectful and cognizant of others feelings. He talked about his family and how important they are to him. In no way will I ever believe this man lost his temper let alone would waste his time threatening an individual on the phone. He's a very busy man and I don't believe he would waste his money on attorneys fees to defend any such actions as described above. Two hours with an individual as a nurse with 15 yrs psychiatric experience, don't believe everything you hear from jealous people.

You should be ashamed to work for such a low-life who is nothing more than just another stain on the armpit that is the City of Lima. He is an embarrassment to the entire community, which has suffered his harrassment on television every Thursday, Friday and Saturday for several years, now. He's a pig for yelling and screaming at people just to get attention. I hope your business fails!

     I'm sorry to hear that you have such a negative opinion about our company.  I want you to hear my experience with this company.  I hope it might change the way you speak/blog about us.

     When I started working for this company I was a full time student at Florida State University.  I heard about American Freight through an old high school friend who was running their location in Tallahassee.  He would always tell me stories about how fast the company was growing and how well they treated their employees.  I finally gave in during my summer break at school and told him I would give it a shot.  It is now five years later and I am still "on board". 

     During my last few years in college I began to realize that the economy was going down and began to worry about finding a job with my degree. Words cannot express how grateful I am to have found my job.  I have countless friends that have graduated college and cannot find a decent job due to the shortage of positions available.  The part that concerns me the most about your posts is that you are trying to take away the fundamental component of our company...the customers.  I'm not sure if you work for another furniture company or if you are a disgruntled ex-employee that is looking for peace of mind, but please consider the hundreds of hardworking and faithful employees that depend on these potential customers you are working so hard to push away.

     The common misconception about our company is that we have bad reviews.  A majority of the bad reviews we have are posted on the internet before we even had a chance the address the problem.  Almost all of these customers have been satisfied and continue to shop with us.  The truth of the matter is that in order for us to offer such low prices we have to do a higher volume of business. A higher volume of business results in more transactions, more customers, more shipments...etc.  The only drawback to this business model is that this high volume of business coincides with a higher margin of error. 

     Think about this for a minute, if we have a quarter of the margin of a certain retail store, this means we have to sell the product four more times as often to generate the same profit.  Between the customer and salesman relationship, the warehouse laborers loading and unloading the product, and the delivery drivers getting the product to the customer's house...etc the probability of something going wrong during the course of a day is four times higher than the retail store that is selling the same product with four times the markup.  Due to this, the employee's that work for this company must train very hard to prevent mistakes and, most importantly, how to address a problem when it does happen.  (If you are reading this and you are searching for a job that is never boring come see me!  We are always searching for new talent!)

     I now manage the Tallahassee location and am constantly trying to figure out what is driving the customers through our doors.  We ask every customer that walks into our store how they what brought them in.  I have been keeping a personal log of answers to this question and have learned that 9 out of 10 of our customers were either referred by someone else or have shopped with us before.  The owners of this company have been running a very big campaign to encourage their employees to promote good customer service.  They remind us everyday that it is the customers that keep us growing.  We excel, not by bad mouthing our competition, but by taking care of our customers.  Ask any person in Tallahassee where the best place is to buy furniture and I guarantee they will mention American Freight!  We are located at 3170 West Tharpe St next to Safelight Autoglass and Roslund's Body Shop.

Sincerely,

Christopher Botero

cbotero@americanfreight.us

For everyone's information, if you cannot contact Mr. Steven JoelBelford the wesseldirectly due to corporate red tape and the individuals withinhis company not allowing you to speak to Mr. Belford the wessel, here ishis homecontact information in which you can write to his home directly pertaining to any and all matters you may have.

For everyone's information Steven Belford is the President of American Freight and lives at 4635 Beecher Ct New Albany Ohio 43054.His full name is Steven Joel Belford. The home is located in the New Albany Country Culb section 1 lot 21 of the Franklin County.

Good luck to anyone having dealings of any kind with this company and it's owner.Buyers should beware and research this company before you decide to waste your money with this company.Read the Complaints of others on both the Ripoff Report and Consumer Pissed.com and you can see what other consumers have experienced. Now with that being said take in account how many other people have just given up and never posted anything on the internet.