BMI Elite: Marc Rifkin and or BMI Elite or BMIElite.com BMIElite.com Alleged List of 68,196 Gun owners with only 900 opens offering free range time. Boca Raton Florida

I agree with the other report I read on BMIElite.com. BMI Elite sold how amazing the results would be only to find out it was no where near the truth. 

We represent the nations leading gun club that has been featured in The Wall Street Journal and Washington Post. We offered 68,000 "gun enthusiasts" around the 35,000 square foot club a free hour of range time, along with some other discounts. We see usually 600-800 of these come back when using radio or even on other electronic mediums we see great results. But to use a list that claims to have gun enthusists, we should of easily seeing double that. 

We were promised all these amazing results: BMI Elite sent out over 68,000 and we had 9 people fill out the form and only 650+ people clicked onto the ad from the viewing on the email. 

Mark Rifkin, obviously in my 25 years of owning a top agency started back peddling on what he said and tried to convince me that the open rate was industry standard. Mark Rifkin of BMIElite.com needs better training to understand instrustry standards and most importantly, live up the his promises that he would make it right if we wee not happy. WE are not happy, fix it, I asked and again a bunch of mombo jumbo.  

I asked him to live up to his words and he just wanted to try and argue with a seasoned ad agency president instead of of owning the poor performance. Keep in mind, the artwork came from a 10 year seasoned award winning desinger that has produced 1,000's of responses with similar offers and look. 

I would save your money and not use BMI Elite. Now I understand why the make you send a check or wire the money. That was a huge red flag that I should of seeing coming.