BrandYourself - Ineffective, overpriced and a fake money back guarantee. BrandYourself.com Internet

I have a huge problem with BrandYourself, the “concierge service” and the software.

I run a PR company, called (((REDACTED))), that focuses on crisis management for large companies. At times, a CEO or executive needs online reputation management help. If it was a small problem, we would use a combination of the do it yourself platforms from BrandYourself, SearchManipulator and LinkAloha. In conjunction with each other, it was easy to do, and very effective. If it was a big problem, we would recommend hiring a company that focuses entirely on online reputation management since it is not our niche. Business was good.

Until one day recently, BrandYourself decided to destroy their SEO-ranking of their site’s users by allowing a $10/month paid service where you can include unlimited “backlinks”. Backlinks is a hyperlink you click on that makes another website more powerful in search results, which can be used to suppress a negative website. If these BrandYourself young kids had any idea what they were doing, they would know too many backlinks on one page is bad for the ranking of a website. They destroyed their platform with their ignorance. Now, my clients’ negative websites have re-emerged on search results, and I am not happy. I have called them to give them my advice, and they ignored me.  Hopefully this helps.

As far as the “concierge service”, I stupidly gave the OK to a client to hire the professional services of BrandYourself when he had a review that was prominent on search results. The service is a scam. They charge an absurd amount of money for a minimal amount of work. The service didn’t work, but they refused to refund him because of their false “money back guarantee”. If you read it closely, the money back guarantee of BrandYourself only guarantees to rank positive sites on search results, it does not guarantee to suppress a negative website. Now I look like a jerk to my client who lost a lot of money due to my recommendation.

It turns out that very prominent negative reviews cannot be suppressed, but of course BrandYourself salesmen won’t tell you that. They just want your hard earned money.

Upon further research, it also turns out that the CEO Pete Kistler’s story is completely fabricated.

The story goes that Pete Kistler went for a job he was surprised not to get, and later found out from a friend that the interviewers had Googled him up and found a drug dealer by the same name, thought it was him, and didn’t hire him. It turns out the story is completely made-up and fake.

Their claim that they were the first “do it yourself” platform is also a lie. LinkAloha, SearchManipulator, Senuke and BacklinkGenie all came first, and are infinitely better.

Anyone can buy articles from TechCrunch, Forbes, etc. to look legitimate; not everyone can do SEO and online reputation management properly. Avoid these inexperienced young kids until they can fix their do-it-yourself platform, professional services’ pricing and money back guarantee.